LGBT Yet Again, MTV Claims....

Discussion in 'Lifestyle' started by CoCo, May 29, 2004.

  1. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    MTV unveils new gay cable TV channel
    Saying they are building the television "home" for GLBT viewers, executives from MTV Networks announced Tuesday the creation of Logo, a basic cable channel that will launch next February.

    The channel -- which has been in planning stages for at least two years within MTV's parent company, Viacom, and was once said to be called Outlet -- is expected to roll out on Feb. 17, 2005, with a mixture of 75 percent acquired/licensed programming and 25 percent original series and specials.

    "What has been missing is a home on TV that this audience can call their own," MTV Networks CEO Tom Freston told reporters during a conference call. "With this new network, we're going to start making that home."

    The name of the channel, Logo, encompasses many different ideas about identity, according to the channel's Web site.

    Judy McGrath, president of the MTV Networks group, said the vision of Logo is to reflect the diversity of the GLBT community, and the slogan is "different together."

    McGrath added that the channel already has 40 original series and specials in development, with 20 in the pilot phase. Many of the offerings will result from partnerships with "sister networks" in Viacom -- MTV, VH1, TV Land and CBS' news division. More than 100 movie titles have also been acquired or licensed.

    The network will release more details about the programming at the annual TV Critics Association meeting in July.

    Contrary to earlier expectations, the new channel will not be a premium offering. As a basic cable channel, it will be more widely available to cable subscribers but will also be subject to stricter broadcast standards for basic cable. Unedited versions of "Queer As Folk" and "The L-Word" from Viacom's Showtime premium network, for example, will not air on Logo.

    Freston said creating the channel as a basic cable offering would mean "bigger business potential by being more widely available." He predicted the channel will break even in two or three years.

    The move to basic cable will also position Logo with similar channels that target segments of the viewing audience, such as women or racial minorities.

    A related video-on-demand channel is also in the works, the MTV executives said, for "edgier fare." It will compete with here! TV, which is the first U.S. gay video-on-demand service. Here! TV also announced plans last month to augment its programming, with over 20 original series currently in development.

    Also on the GLBT television landscape is premium cable channel PrideVision, currently available in Canada. It has struggled to make a profit and was acquired last December.

    GLBT groups applauded the announcement from MTV Networks on Tuesday.

    "This channel has enormous potential -- and who better to make the investment than the network that has brought us 'The Real World'?" said Joan Garry, executive director of the Gay & Lesbian Alliance Against Defamation (GLAAD), who also was part of the management team that launched MTV. "MTV has the two main ingredients necessary for success: a solid programming track record and an unwavering commitment to our stories, our issues and our lives."

    "For 25 years we've said we want our MTV. Now we want our Logo too," Cheryl Jacques, president of the Human Rights Campaign, said in a statement. "MTV has been an extraordinary leader in educating a new generation of Americans about equality and fairness."
     
  2. RedGoober4Life

    RedGoober4Life New Member

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    Why don't they just encorporate a little more of it into one of their existing 5 channels and call it a day? I don't want a all gay all the time channel, but a little bit is entertaining and nice to see.
     
  3. Har-Megiddo

    Har-Megiddo Guest

    I think it'd be cool, particularly because I like Queer as Folk.
     
  4. suckmyexhaust

    suckmyexhaust New Member

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    ya, but how many re-runs of QaF can you really watch in one week? I am all for Red's plan, add more into the existing channels and be done with it.
     
  5. RedGoober4Life

    RedGoober4Life New Member

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    I honestly watched one episode of that show when we had the premium channels and I was kind of disgusted by it. :o
     
  6. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    I honestly watched one episode of that show and purchased the season 1 dvd set. Then I took off from school for 2 days, and watched it all. Now I'm hooked.



    And many of my friends have come out to that show. Most memorable moment: A 'str8t' friend was over watching with me, and during the first brian/justin sex scene said...



    "[CoCo]...I think I feel something"

     
  7. optimus55333

    optimus55333 Guest

    :rofl:
     
  8. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    :o
     
  9. RedGoober4Life

    RedGoober4Life New Member

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    We're all different. :hs:
     
  10. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    Sorry...I had forgotten to post this when I got the fax.

     
  11. marxwa99

    marxwa99 Boom Squad

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    the shows seem interesting, but i think they might cater a little too much to a very pretentious, superficial audience. This might sound stupid, and catch me on it if you care to do so, but i would assume a channel like this would want to branch out and collect a heterosexual audience on the side. The only way i can compare this is with BET. It's Black Ent. TV, but they accumulate a respectable white audience also because the shows have terrific crossover appeal. I love watching Comicview on BET (comin up to you six nights a week, get your laugh on), 106th and park (crush on free here :hs:), etc. I think it'd be kinda cool if LOGO could get some programming that would have crossover appeal as well.
     
  12. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    ...I agree. Although, part of the appeal of Comic View and liked audience-specific programming is that other genres of people find it appealing. Likewise, I think that genres of people other than gays, lesbians, bisexuals, and trans individuals will find shows like Margaret Cho's series and Twist to be entertaining and enlightening.
     
  13. Killgunner

    Killgunner Guest

    I wonder who would get pissed off if I released an all hetero channel that isn't just porn.
     
  14. Notorious R.I.E.

    Notorious R.I.E. Queen Bee

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    they already have all hetero channels... :rofl:
    most regualr channels don't have very many if any gay specific shows.... ;)
     
  15. marxwa99

    marxwa99 Boom Squad

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    they already got one, its called Spike TV
     
  16. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    Almost the same thing, but from Planet Out [ie, it has a lil more sass in its ass].

     
  17. RedGoober4Life

    RedGoober4Life New Member

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    :( But I like Golden Girls.

    I don't understand their house setup though. Or why Dorothy and her mom get in bed together sometimes.

    And how they sleep sitting upright.
     
  18. QUEEN BLUE

    QUEEN BLUE Guest

    I can't wait ... I'm sure it's going to be a great channel.
     
  19. NOVAJock

    NOVAJock Modded & Underrated

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    You're just a really unhappy person meandering through life...aren't you.
     
  20. NOVAJock

    NOVAJock Modded & Underrated

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    :rofl:
     
  21. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    :rofl:
     
  22. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    ...now, 'booboo' can back that ass up with the best of us. :rofl:
     

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