WEB Why does my eCPM keep changing?

Discussion in 'OT Technology' started by Ricky, Jan 21, 2009.

  1. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    I dont know much about adsense and stuff but i noticed that, lets say one day my eCPM (and please note these are just made up figures) would be 6.00 bucks, but the next day it'll be 0.32.

    Like yesterday i'd get like 7 clicks @ 6.00eCPM, but today i get like 20 clicks, with 0.32eCPM :squint:

    So basically my real question is, what's the best way to keep it steady ?

    The content is always the same so im assuming the ads should all be relevant.
     
  2. biawokauns

    biawokauns New Member

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    different advertisers pay different amounts
     
  3. Pepsi1975

    Pepsi1975 Mod of the Year

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    that and i have noticed the more traffic i get and less clicks, it also goes down
     
  4. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    30 clicks today :bowdown: with 3.5k impressions

    sucks that the eCPM is low

    Think it'll be a good idea to start selling private banner ads? What kind of price should i charge :o
     
  5. Browning

    Browning Active Member

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    where's your traffic coming from Ricky?
     
  6. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    almost all direct

    easy domain ftw :o

    hmm makes sense

    thanks
     
  7. JesterFX

    JesterFX New Member

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    As others have said, depends what the advertisers are paying. Also, the higher paying ads are generally the higher up/first shown on the page (top to bottom in your code). So depending on where your visitors are clicking, they may be hitting the higher paying ads or the lower paying ones. So if you can optimize to make sure the first ad block is in a better position you will get the better paying clicks (as far as that niche and on your site).
     
  8. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    oh sweet. How would i go about knowing where my people are clicking

    right now i have google anlysis or however you spell it :o

    I know it'll show if someone clicked on a link on my site if its like coded in kinda of. Like <a href="/site">LINK</a> but cant get the site overlay to show where they're clicking the google ads :o

    any idae
     
  9. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    Yeah it is. I was wondering why it was so strange :o

    One month i'd get 150 bucks. The next will be must less :o

    Anyways i found out you can do it inside adsense's report section. Thanks
     
  10. JesterFX

    JesterFX New Member

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    You could use one of the "heat map" kind of apps. One I found a while back is actually pretty cool...though also a bit voyeuristic. It actually "videos" random visitors and you can see exactly what they do, where they click and such. Pretty cool way to get an idea if your site is easy to use or if users get confused and such as well as the ad click trends...

    http://www.clicktale.com/ (if you plan to get a paid account hit me up for my affiliate link lol ;).
     
  11. Browning

    Browning Active Member

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    I meant country wise:o
     
  12. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    right now the top 3 is US, UK and china
     
  13. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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    just passed 5.6k impressions, with 40 clicks today :o

    i made SHIT :down::wtc:
     
  14. biawokauns

    biawokauns New Member

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    i think i am going to start selling ads directly as well, any ideas where to start? we're doing about 10 million impressions/mo with our two ad spots and getting shit from our ad networks.
     
  15. JesterFX

    JesterFX New Member

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    start by checking which companies/ads are on the top of your adsense usually and hit them up. Or other related companies that are heavy into internet advertising.
     

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