Doing traditional stuff like: Buying an OT sticky/banner? Spending some money on adwords or some other ad network? SEO work? PR releases? Sponsorships? or doing absolutely nothing since your site grows from word of mouth? Or doing some non-traditional things: i.e. -Make a thread like: OMG OMG checkout this cool deal I just found -Make a fake EDU and listing your site as the #1 resource: "To download music you can go to www.mysite.com, or www.freemusicservice1.com, www.freemusic2.com -Offer a few OTers a few bucks to front page your site on digg/reddit -Spamming other sites/forums with your link? -Making a youtube video and having your link in it -Shaving your dog to make it a walking advertisement for your site[actually probably a good way to get frontpaged on digg) What do you do?