LGBT What kind of advertising appeals to gays?

Discussion in 'Lifestyle' started by hsmith, Apr 24, 2006.

  1. hsmith

    hsmith OT Supporter

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    I am starting my own business, an online fitness/nutrition managment website.

    One of my gay friends suggested to advertise on gay oriented fitness sites. This didn't even cross my mind, but it (i think) is a brilliant idea. It is something my future competition isn't even going after (i would assume). But I think it is a good way to corner a good client base so i can have money to attack other segments of the market (mainly fad diet sites for women :o )

    Of course, I want to get my moneys worth. Any recommendations on how to gear my ads? i am sure this is a stupid question. but before spending money, i'd love to know what some see as offensive and what seems to catch peoples eye.

    Thanks :)

    and rob, check your PM's :o
     
  2. bioyuki

    bioyuki Ich habe Angst

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    Oh Harold :mamoru:
     
  3. NOVAJock

    NOVAJock Modded & Underrated

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    a picture of you with your hard cock in your hand.

    Let me get my dollar bills ready...

    :wiggle:
     
  4. hsmith

    hsmith OT Supporter

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    shut up kai
     
  5. hsmith

    hsmith OT Supporter

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    oh robert. i don't think that will pass for a successful ad campaign
     
  6. NOVAJock

    NOVAJock Modded & Underrated

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    *oh snap* :mamoru:
     
  7. bioyuki

    bioyuki Ich habe Angst

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    Pshh, Harold's wang isn't much to look at :hsugh:
     
  8. bioyuki

    bioyuki Ich habe Angst

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    You love me Harold, I know you do :mamoru2:

    I'll type out a serious reply when I get a chance :o
     
  9. [Bartleby]

    [Bartleby] New Member

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    Best way to advertise to gays.. Think CK ad only with your name on it and not calvin klein's. Put some posters in a few gay clubs and in gay parts of town and your done.

    The key being half naked guy in underwear :)
     
  10. NOVAJock

    NOVAJock Modded & Underrated

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    and your's is? :rofl: :rofl: :rofl:

    :mamoru:
     
  11. Sam Gamgee

    Sam Gamgee Every tool is a weapon if you hold it right. OT Supporter

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    I'll be the judge of that...
     
  12. Sam Gamgee

    Sam Gamgee Every tool is a weapon if you hold it right. OT Supporter

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    In all seriousness, though, you need to figure out who your target market is... Are you looking to find the out-of-shape guys that need fitness help or are you looking to target the gym-bunnies who are already ripped and need the extra boost?

    Who is your competition and how are they marketing?

    What are the strengths and weaknesses of your product? How can you capitalize on the strengths of your product and minimize the weaknesses.

    What are the challenges in the market (economy, competition, etc). Positioning your product on gay sites might work, because gays tend to have more disposable income and gays work out more. But, gays also are fickle and want the best. So, this product (or service... I'm not sure exactly what you're selling) better work, and work well.



    (long story short: You need a marketing plan that answers all these questions. Because if you just start marketing without a plan, you're wasting your money)
     
  13. Sam Gamgee

    Sam Gamgee Every tool is a weapon if you hold it right. OT Supporter

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    I'm not sure... I don't recall that request, but if you feel like sending pics, I'd check them out...
     
  14. NOVAJock

    NOVAJock Modded & Underrated

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    Me too! I'm always in for pics. :wiggle:
     
  15. jordan04

    jordan04 The seeds of love have taken hold, and if we won't

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    I always think of Brian Kinney's pitches from QAF when I think of appealing advertisement. Things straight people enjoy too but make a little inside joke with the gay population. Like when Brian was doing a viagra type drug he put something like "Keep your wife happy, and your boyfriend too."
     
  16. hsmith

    hsmith OT Supporter

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    oh snap.gif
     
  17. hsmith

    hsmith OT Supporter

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    well, my target market is everyone. i am trying to figure out how to "sell" the description of the service on the site.

    i hope all people see that they can use it to obtain their goals.

    i plan on it being the best. i think the best part about the way i am going about it is, if people see a problem, they can subject a request to change it.

    i just need to think more about my sale points :o
     
  18. hsmith

    hsmith OT Supporter

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    :rofl:

    how about a picture of a ripped guy :o
     
  19. Sam Gamgee

    Sam Gamgee Every tool is a weapon if you hold it right. OT Supporter

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    your target market cannot be "everyone". If that's your target market, you won't be focused enough for this to take off.

    What kind of service are your providing? Be detailed!
     
  20. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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  21. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    I really didn't want to have to write all of that out, as I'm kinda tired tonight. But this is sorta my field, so I felt compelled.
     
  22. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    lol, it's a photo, and they are popular around here. They also get a lot a celebrity support.
     
  23. dew

    dew Banned

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    abercrombie and fitch :greddy:
     
  24. RedGoober4Life

    RedGoober4Life New Member

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    I always feel so targetted. Which makes me feel as though I'm the thanksgiving turkey. They want my neck to make gravy with. And gizzards. I don't want to be stuffed. I don't know, it's a turn off to me. I don't know if it turns off other gay people.
     
  25. CoCo

    CoCo ...is a Queer Don!! OT Supporter

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    ...liar...:naughty:
     

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