A&P What keywords do you use on your websites?

Discussion in 'Lifestyle' started by Jcolman, Nov 23, 2009.

  1. Jcolman

    Jcolman OT Supporter

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    My SEO sucks. I've had my website up for 1.5 years and I still don't show up on google unless you type in my name. Here's what I currently use. What should I change??

    Raleigh wedding photography, Raleigh wedding photographers, Raleigh wedding photographer, Raleigh affordable photography, Jim Coleman photography, Raleigh, Durham wedding photography, Chapel Hill wedding photography, Jim Colman photography, Raleigh NC, Raleigh Photography, portraits, event photography, engagement photos, Jcolman photography, jcoleman photography
     
  2. lets_talk

    lets_talk New Member

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    Add "Chapel Hill Wedding Photographer", "Wedding Photographer", portrait (no s), "Jim Colman". Try to put them as close to the top left corner as possible.

    Also, it may just be that so many people use these tags that yours gets pushed below. You may want to purchase some Google Ads to boost search results.
     
  3. Professor Chaos

    Professor Chaos New Member

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    Try and narrow down your meta tags to a list of 20.

    A good way to help with your page rank is to get it posted on as many of the popular websites as possible. Every time you write a new blog entry make article submissions to sites like digg and reddit. If you ever upload any videos make sure to post them on youtube/google and whatever video sharing site that you can but make sure in the comments section you have a shortcut pointing to your site.
     
  4. Kappa00

    Kappa00 Pizza

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    Pizza and 16. First hit.
     
  5. isaac86hatch

    isaac86hatch This thread sucks

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    11-inch cock. works every time.
     
  6. Jcolman

    Jcolman OT Supporter

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    I don't want to have to shave 2 inches off mine though.
     
  7. Jcolman

    Jcolman OT Supporter

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    Thanks guys.
     
  8. percent

    percent deluded

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    You site needs more text. Keywords in the metadata are important, but not as important as site content. The downside of a flash website is any text inside the flash is not really searchable by google bots. The simpliest solution to this is the make an html version of your site that links from the front page. Even if people don't use it, the bots will better catalog your site. It should have lots of text with important keywords worked into sentences whenever possible.

    That will help some, but you do have a big problem from the start: Jim Coleman is a very common name. You may never get your site on the first page of google for a simple "Jim Coleman" or "Jcoleman" search simply by changing website content. Your on page 6 right now for "Jim Coleman." To compete again Jim Coleman Toyota and Jim Coleman Honda, the only way is to increase your site's popularity. Google judges popularity using a complex Page Rank system. Page Rank takes into account how many other websites link to your website and give you more "points" when more popular websites link to you. You should start trying to link build your site by having other sites link to you. Perhaps you could trade links with some other photographers (in different regions of the country so they don't drive away potential clients in your area).

    Or, you could just pay google for exposure by getting a sponsored link. Prices vary by keyword, but there doesn't seem to be too much advertising associated with your name, so it might be pretty cheap.

    But, the plus side, your already #1 for "Jim Coleman Photography," "Jim Coleman Photographer," and "Jim Coleman Photo." If people use any of these keywords, they have no trouble finding your site (I sure didn't :) )
     
  9. percent

    percent deluded

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    Just noticed, you are trying to get "Raleigh wedding photography" as a keyword as well. Everything I said still applies, except the advertising rate will be higher because of more demand and even more popularity may be needed to beat out some of the other top player for that keyword string.
     
  10. XtremeSaturn

    XtremeSaturn New Member

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    If you constantly shoot weddings at the same venue see if they have a website to trade links with.

    I noticed that most photographers with a blog will put search phrases in for the title of their blog entry. Wordpress has some decent seo widgets that can help getting your rankings higher as well.
     
  11. Jcolman

    Jcolman OT Supporter

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    thanks man, much appreciated. I can't create an html version of my site since it's a flash template that I bought. I can increase my blogging and try to link it to other sites.

    I also just purchased some google ads so we'll see if that helps.
     
  12. percent

    percent deluded

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    What about just adding a paragraph to the first page of the site filled with keywords:

    "Jim Coleman is a professional photographer in Raleigh, North Carolina. He does wedding photography, engagement photography, portrait photography, event photography in the Raleigh/Durham/Chapel Hill area. Contact Jcoleman for all your photo needs in North Carolina."

    Or some other bullshit filled with lots of keywords, but still readable. It will reinforce the keywords in your metadata.

    Also, spam images with keywords. Instead of splash1.jpg, change the name to jimcolemanweddingphotographer.jpg. And add alt text!!! In the code that looks like <img src"splash1.jpg" alt="Jim Coleman Wedding Photographer, Raleigh, North Carolina">

    Do this especially on all your blog photos and mix up the keywords you use in each one. .
     
  13. percent

    percent deluded

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    And...add a copyright to the bottom of the first page.

    "Copyright Jim Coleman Photography."

    Your name is not in raw text anywhere on the first page. Only in an image. A copyright, plus adding alt text to your logo image, will fix that.
     
  14. Nader_D

    Nader_D HAHAHEHHUH ---- POOOHhHhHHCHhh! OT Supporter

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    i managed to get my first + last name .com so for me its pretty easy. for the most part i put a text blurb on any pictures i post and try to add some keywords based on the post in as well.

    :dunno: i dont know much about websites and stuff though

    www.naderdoleh.com if you care
     
  15. Ty Webb

    Ty Webb You don't have to go to college. This isn't Russia

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    Good info, Percent!
     
  16. Jcolman

    Jcolman OT Supporter

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    :bowdown: you are the man! Thanks.
     
  17. redna

    redna New Member

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    oh man... the misinformation in this thread is thick...


    1. Google doesn't use meta keywords to establish relevance anymore.... (source: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html ) so your "keywords" in the meta section of your header don't matter to Google. They still matter to Yahoo and Bing though your mileage may vary with them..

    2. Search engines don't read flash based sites like they read html/php/etc sites.

    3. If you want to rank in Google for certain terms you need the following:
    - RELEVANT content that IS NOT stuffed with keywords that the search engines can actually read (i.e. not flash, use a blog Wordpress is best, self hosted not wordpress.com)
    - Title of the page/post uses the keyword
    - usage of the keyword in multiple tenses/variations ON page (Raleigh, photographer, photography, wedding, and any combo thereof)
    - LINKS from other RELEVANT pages (i.e. a link from strobist boosts relevance, a link from a car forum doesnt) using keyword and variations thereof as anchor text (when you see a link and it's not www.blablabl it's "Raleigh Wedding Photography" that links somewhere)
    - Good Meta DESCRIPTION (don't stuff keywords in there, write a great description blurb about what your page is actually about)

    Use google webmaster tools and make sure to submit your url to google to crawl.

    At the end of the day, the site with the best, most relevant, content and linkjuice wins in the rankings.
     
    Last edited: Nov 23, 2009
  18. redna

    redna New Member

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    That would be fine for a front page intro type thing, but that's not going to even come close to doing the job for ranking for those terms.

    A better idea would be to create a separate page for each term, and optimize each page for those terms...

    Yes, it's a lot of work.

    Also, I should note that before you do ANY SEO, you need to do GREAT keyword research.

    Make sure you're trying to rank for a keyword that people are actually searching for. More often than not, it's super simple to rank for a term, and it looks pretty in google because you're on the front page... and you still don't get any traffic... because no one is actually searcing for that term other than you.

    Some good places to find keyword ideas/statistics:
    http://www.google.com/sktool
    https://adwords.google.com/select/KeywordToolExternal
    http://freekeywords.wordtracker.com/gtrends/
     
  19. Jcolman

    Jcolman OT Supporter

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    So would "Raleigh wedding photographer" be a good series of keywords to have on my splash page??
     
  20. redna

    redna New Member

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    -That term gets approx 2900 searches a month (or about 100 per day give or take).

    -Total competing pages trying to optimize exactly for that search term are 161,000 and change (not too hard to overtake).
    [Find this out by searching for "Raleigh wedding photographer" <~ with quotes]

    -Top result is: myraleighwedding.com/

    -Total backlinks found for that site are: 2 (very good sign)
    -myraleighwedding.com/ has 2 of the target keywords in the domain, so you're going to have to work a little harder to establish your relevance over that.

    -Second result is a named page (heatherswanner.com) with 2 backlinks as well.



    All of that means that it should be fairly simple to get onto page 1.


    What I would do:

    1. Create a text rich splash page (html, or php, or whatever)

    2. Write a 500-1000 word introduction explaining your history in Raleigh, blah blah blah. Use the terms "Raleigh, photography, photographer, photo, north carolina, wedding, bride, etc." Make it readable and DON'T just pack in a bunch of nonsense.
    * Use the term "Raleigh Wedding Photography | JColman Photography" (no quotes) as your TITLE
    *Create a compelling meta description using the term "raleigh wedding photography"

    then submit your URL to google, bing, and yahoo if not done already.
    www.google.com/addurl/
    www.bing.com/docs/submit.aspx
    don't remember yahoos, google it

    Also, for posterity, use a service like ping.fm to ping that front page (it'll get indexed faster).

    3. Write 5 or so 350-400 word articles about wedding type photography (things to look for when hiring a photographer, blah blah bla) and in those articles link back to your site using "Raleigh Wedding Photography" as anchor text. (i.e. If you're looking for a photorgrapher experienced in Raleigh wedding photography, I'm available to do whatever you want...)
    *When you submit these articles, use the tools I linked to above to get some ideas for keywords to use in your article titles. Don't use Raleigh Wedding Photographer because Ezine will outrank you no problem... Then again, if you don't want to do all of teh above and have your site in #1, a GREAT way to leverage that traffic is to write an article titled:
    5 Things To Ask When Looking For a Raleigh Wedding Photographer.

    ***If you did that, the article would almost certainly pop into position 1 (even with mywedding having the backlinks) and everyone that clicked to read it would have the option to go to your website in the author bio box. It's a very powerful technique to get very targeted traffic.
    This is a decent example of what I'm talking about( http://ezinearticles.com/?Informal-Wedding-Photography-New-Orleans-Style-For-Your-Big-Day&id=633594 ) That photographer is obviously targeting the phrase "creative wedding photography"... every time someone reads that article, at the bottom, he has a call to action to get them to come look at her site. I'll bet it generates decent traffic for him.

    4. Submit those articles to a directory like http://ezinearticles.com/ or http://goarticles.com/

    5. Post some comments on strobist.com (actually participate in the conversation) and put your link in the url box

    6. Put your web address in a signature file in any of the forums you go to..
    * Search out some local forums for this. You can do regular photography forums for the backlinks, but you'll probably get more traffic (and definitely more clients) from local forums.

    7. Post on those forums

    8. Sign up for a google account (if you don't have one already) and go to the "Local Business Services" link and submit your business to google. What that does is puts you up on the very top with a little map every time someone IN Raleigh searches for that term, and a lot of the times when people outside of Raleigh search specifically for "Raleigh Wedding Photography". You'll need a phone number to verify the listing (use your business phone).


    That is very simplistic, but with the competition on page 1... that should get you to the 1st page of google fairly quickly.


    You may also want to hunt out some directories and post yourself there as well. Sites like http://wedding-photographers-directory.com/ and such.
     
    Last edited: Nov 23, 2009
  21. redna

    redna New Member

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    Oh, what I failed to notice is that the position 1 result is actually a redirected domain name for mywedding.com and mywedding.com currently has 101 backlinks and counting...


    You probably won't get position 1 with what I recommended above, it would take a bit more work, but you'll land happily in position 2 probably.


    Also, you'll see a surge and you'll end up in postiion 2 or 4 or something.. then you'll probably go away for a bit while they crawl your site and do whatever it is that the mighty google does... then you'll move back up. So expect that.

    It will probably take you about a week or two to get to a steady rank. Then you can figure out what you want to do from there.



    For a term that gets about 100 uniques a day in google, don't expect 100 visitors to your site... especially if you're not #1
     
  22. Jcolman

    Jcolman OT Supporter

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    many thanks for taking the time to write that up. :bigthumb:

    Are your suggesting that this intro be on my splash page?
     
  23. redna

    redna New Member

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    No problem. :wavey:

    Whatever page you're trying to optimize for Raleigh Wedding Photographer.. yeah.

    I mean, it doesn't have to be the splash page, it could be a landing page (a landing page is just where someone is supposed to land for any given advertisement method). But if you want people to come in through the front door, you have to tell them how to get there...



    Looking at your splash page, you may have to change the design around a little. You might want to do something like a photographer bio or something.

    Something like this maybe?

    [​IMG]
     
  24. redna

    redna New Member

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    Also, while I'm confusing the shit out of you, using the above technique you could actually do a few things (talking about the landing page i did for you there).


    If you created a template from that landing page, then did a new one for each search term you had, you would get a whole lot more traffic.

    it works like this.


    Splash page above, you target it for Raleigh wedding photographer.. write the article using that, put the title using that keyword, use the description with that keyword ets.

    THEN, you make another version of that template.

    You find a keyword string that is getting some searches with relatively low competition and you do it for that keyword. Host that version of the page on
    http://jcolmanphotography.com/whatever-your-keyword-string.html and optimize that one for a specific term just like you did for your home page.


    What will happen is, that page (or sometimes the home page) will get picked up by google and become the result for your site. People land on it, and see "Enter Site" and now you've got them into your portfolio looking at your work.



    Does that make sense?


    It's easier to optimize a single page, for a single term and have it link to your "funnel" than it is to try and optimize your whole site for a bunch of terms.
     
  25. isaac86hatch

    isaac86hatch This thread sucks

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