WEB What do you do, to seperate your site from all the others on the internet...

Discussion in 'OT Technology' started by Tony Stark, Nov 12, 2007.

  1. Tony Stark

    Tony Stark John McCain has an illegitimate mexican baby

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    ...that do the same exact concept as you?

    This goes for everyone...essentially what do you do specifically with your marketing to beat out the competition?
     
  2. Swerve

    Swerve OT Supporter

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    Good original content
     
  3. Insert Tokens

    Insert Tokens Making Cancer My Bitch OT Supporter

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    I DDoS competitors. :hsugh:

    In reality I have very few competitors for my shop's site, so I just make sure ours is better than theirs.
     
  4. kingtoad

    kingtoad OT Supporter

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    Deliver the solution differently.
     
  5. Dnepr

    Dnepr Guest

    Re-iterate same crap as everyone else in the business, but make it so my marketing campaign consistently beats everyone else in the business.

    Has nothing to do with content, but with how you present it, market it and get people to see it.
     
  6. symptic

    symptic I run companies

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    Guy Kawasaki puts it well:
    • Make meaning: If you truly want to be successful, your site needs to have a motive aside from making a profit. What is the cause for the site? How can it help its users? He gives three motives of what makes up a solid company.

      1. Increase the quality of life: Your product helps the user by making their life easier. Whether it's making communicating with friends easier (Myspace) or delivering products to their doorstep for cheaper prices (Amazon).

      2. Right a wrong: Your site provides people with a means to get around a wrong-doing done by someone; to introduce a product or service that 'fixes' a broken product of the past or improves it so much that yours is the new standard. A good example would be Google's ad networks AdSense and AdWord; they revolutionized a broken advertising industry by fixing the diminishing value of CPM.

      3. Preventing the end of something good: Apple was a dying brand and the people inside the company wanted very badly to resurrect the brand because they had all their faith in it; soon after came the iMac. It changed the PC industry profoundly in its innovativeness and technological power (at the time).

    • Your goal should be to make meaning, not money.
     
  7. pkr

    pkr Guest

    That guy's such a doucher ^^
     
  8. symptic

    symptic I run companies

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    Kawasaki or me? :o
     
  9. drpepper

    drpepper Active Member

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    both! heyo!
     
  10. symptic

    symptic I run companies

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    I am quite the doucher.
     
  11. pkr

    pkr Guest

    kawasaki
     
  12. kingtoad

    kingtoad OT Supporter

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    bunch of slack-jawed douchers in this thread.
     
  13. symptic

    symptic I run companies

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    He may be, but he is a wise and learned (read: experienced) doucher.

    I can only aspire to be the biggest doucher of them all.
     
  14. pkr

    pkr Guest

    He's too cocky for his own good. He hasn't really contributed anything worthwhile to the scene to be as arrogant as he is.

    Truemors? Please.
     
  15. symptic

    symptic I run companies

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    He hasn't done anything since the 90's really. He's mostly well-respected for his outgoing enthusiasm in regards to the evolution and innovation of the web. I'm sure he's doing great things with his VC ventures, but that's a private matter no one really needs to know about.
     
  16. TheDarkHorizon

    TheDarkHorizon \xC0\xFF\xEE

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    Truemors. :mamoru:
     

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