Volvo Discontinues R Models

Discussion in 'OT Driven' started by TriShield, Apr 9, 2007.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Sticking with Safety

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    By MARK RECHTIN | AUTOMOTIVE NEWS
    AutoWeek | Updated: 04/09/07, 8:00 am et

    NEW YORK -- Volvo Car Corp. will stop selling R-badged performance models after the 2007 model year, the company confirmed.

    When introduced in the mid-1990s, the T5R models were intended to convince customers that Volvo was about more than safety. The lineup continued into the latest S60 and V70 mid-sized sedan and wagon. There was hope that the brand would trickle down to the S40 and V50 compacts.

    But R-model sales have not met expectations. Volvo sought to sell 3,800 units of the S60 and V70 performance versions annually in the United States but sold only 1,098 S60Rs and 538 V70Rs last year. Volvo said U.S. sales were the highest of any country.

    Fredrik Arp, Volvo Car CEO, said the automaker is not walking away from performance; it is simply deleting the moniker. He pointed to the upcoming C30 hatchback, as well as the V-8 version of the S80 flagship sedan, as evidence that Volvo is still interested in fun-to-drive cars.

    "We are not giving up the title feature in our products," Arp said in an interview here. "We are working on the next phase, but it will not be immediate."

    The S60R and V70R were equipped with 300-hp turbocharged engines and Haldex all-wheel-drive systems. They accelerated from 0 to 60 in 5.4 seconds. An electronically controlled chassis, mated to Ohlins shocks, kept handling stable.

    The goal: Dethrone the BMW M3.

    But hot-shoe buyers didn't cotton to buying a fast Volvo, and not enough traditional Volvo buyers were interested in a hotted-up version.


    Doug Speck, executive vice president of sales and retailer operations for Volvo Cars of North America Inc., called eliminating the R moniker "a hard decision."

    "There was a lot of passion from our owners," Speck says. "But the investment to make for that side of business, for the return we get, just wasn't good enough."

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  2. losbastardos

    losbastardos Pass me the ringer, Knave; we’ll hand it down. OT Supporter

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  3. Jay

    Jay My shit don't stink

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    well that sucks
     
  4. Ratven

    Ratven OT Supporter

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    I think the S60R is sweet, but most people have a very different view of what a Volvo is, even if it doesnt look like a box anymore.
     
  5. phaphapho

    phaphapho Guest

    you ARE trishield. so much for volvo making any car that was so much as remotely interesting.
     
  6. 6Double5321

    6Double5321 Into the blue again, after the money's gone

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    Being a Ford-controlled company, this line makes perfect sense. :rolleyes:
     
  7. MCohen

    MCohen #NotMyPresident #AmericaIsAlreadyGreat #GoSolar OT Supporter

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    The S80 with the V8 is a really nice car. But, its overpriced though (almost $60K for a loaded model)
     
  8. TriShield

    TriShield Super Moderator® Super Moderator

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    Nobody bought them because they were the least credible M/AMG "me-too" fighters ever made. An old S4 is a better car in every respect, many non-performance badged sedans are better cars in every respect.
     
    Last edited: Apr 9, 2007
  9. spofoman

    spofoman Active Member

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    the base model volvos are always the best, anyway
     
  10. yer mom

    yer mom Pelvic THRUST

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    Wait, didn't you JUST post a thread about a V8 R version of one of their cars? :confused:
     
  11. stradivarius

    stradivarius OT Supporter

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    ugh... I better buy one now before they become collector items
     
  12. clog

    clog NO SOUP FOR YOU!!!!11

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    Thanks a lot, FORD! :bowdown: :ugh:
     
  13. MrBucket

    MrBucket OT Supporter

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    i see a ton of v70r around here, its like every other v70 here is an r, i guess they only sold well here
     
  14. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    Being that Volvo's US HQ is in NJ, most of them are probably company leases.
     
  15. KGB ate my bread

    KGB ate my bread Made you look. OT Supporter

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    that's a fucking shame... :hs:
     
  16. DefBringer

    DefBringer Ronnie, if I don't do this, *that's* when I'm goin

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    Doesn't Legbend or somebody with a similar name have an R-something from Volvo?
     
  17. threeclaws

    threeclaws R.I.P.

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    That sucks but the slow sales sure didn't show at the dealer I went to, they were not willing to budge on sticker at all :hsugh:
     
  18. threeclaws

    threeclaws R.I.P.

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    I believe he has a S60R and used to have a 850R (maybe two of them?)
     
  19. Dr. Woo

    Dr. Woo Guns don't kill people

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    Those things were overrated and underappreciated at the same time. :hs:
     
  20. Cobber

    Cobber Wanna touch my bunny hole?

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    What happens to the cars they do not sell ... are they not even made?
     
  21. TriShield

    TriShield Super Moderator® Super Moderator

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    The styling is really really good. :o
     
  22. Dr. Woo

    Dr. Woo Guns don't kill people

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    I can remember lusting over the wheels on the S60R.
     
  23. Gromer

    Gromer Strange things are afoot at the Circle-K!

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    That does suck, those cars are pimp.
     
  24. Rev Happy

    Rev Happy Active Member

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    Overpriced. I saw a 2005 R brand new and they wanted like $40k


    :rofl:
     
  25. Tony Stark

    Tony Stark John McCain has an illegitimate mexican baby

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    probably due to 10 things

    1) car looked almost the same as a regular S60
    2) car was too big. S4/M3 are supposed to be contact(yes I know its pushing it), but the S60 is the midsize sedan
    3) car's performance was hindered intensly by its safety features. i.e. you needed to do like 50 steps just to take the Traction control off
    4) orange interior doesn't appeal to many people
    5) price, 39K for a car that looks almost exactly like the regular model
    6) for just a little bit more you can get an S4 that actually does its job
    7) 5 cylinder motor
    8) its a volvo, bland comes with the territory
    9) every single reviewer picked the S4 and M3 first.
    10) no racing heritage
     

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