UK to crack down on BS cable advertising

Discussion in 'OT Technology' started by BoomBoomBoy, Apr 7, 2008.

  1. BoomBoomBoy

    BoomBoomBoy Guest

    The UK's Advertising Standards Authority exists to protect consumers from the lies and deceit that so many companies try to get away with in false advertising, something the audio industry is all to familiar with. The latest company to be put on notice for shady advertising is Russ Andrews Accessories that sells a multitude of audio equipment including speaker wire, power cables and interconnects in the UK.

    According to the ASA, Russ Andrews Accessories was challenged by a consumer on the following claims that showed up in their catalog.

    1. "The key to success of our PowerKords is KIMBER's unique cable weave which has proven to dramatically reduce Radio Frequency Interference (RFI) already on the mains supply and to reject further pick up of RFI ...", because he believed the PowerKord cable would have little affect on conducted electromagnetic interference;

    2. "... Distortion levels inside equipment is vastly reduced, letting you hear a sound that is vastly clearer and purer, more detailed and far more dynamic ...", because he believed the Signature PowerKord cable would have little affect on measurable distortion in hi-fi equipment, and

    3. "... eliminate system sound fluctuation and help to create a super-quiet noise floor, allowing more believable dynamics, deeper bass and lower high frequency distortion ... Listen out for a quieter noise floor (expect more dynamic music and greater detail) and a much more cohesive musical sound ...", because he believed the advertised spike-protecting devices would have little affect on the noise floor in hi-fi equipment.


    So what does the ASA do? Submit the claims to an expert for verification of course. The expert determined that the claims were in fact unsubstantiated and that the research papers provided offered no supporting measurements and were not peer reviewed to give them any credibility.

    In the end, the ASA told the advertiser to cut the bullshit and, "not use the claims again unless they could substantiate them with robust scientific evidence." Ouch.

    Now how do we get an agency like that over here in the US?

    http://www.audiojunkies.com/blog/1234/uk-cracking-down-on-bs-audio-cable-advertising
     
  2. deusexaethera

    deusexaethera OT Supporter

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    Well, first we have to become Stalin-worshipping Communists who want the government to decide what we can and cannot see, hear, and read, because of course any restriction on freedom of speech -- regardless of the intended effect of that speech -- is akin to abolishing the First Amendment.

    Second, we would have to be reasonable people for long enough to realize that the first requirement is complete and utter bullshit propagated by the same people who want to lie to us so we'll buy their products and make them rich.

    Third, I would make a personal request that instead of forcing companies to not make bullshit claims, we instead require them to post peer-reviewed studies of their claims on their websites in an easy-to-access location; that way people can read up on it if they want to, without forcing everyone to endure line after line of evidence printed in 2-point font at the bottom of every single advertisement.
     
  3. Doc Brown

    Doc Brown Don't make me make you my hobby

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    We sort of do have that. Every attorney general can go after companies like that and seek damages for fraudulent claims.

    The only problem is that the relative number of people harmed by this is low on the totem pole of complaints that they get.
     
  4. deusexaethera

    deusexaethera OT Supporter

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    Yep. Gotta sue all those boilermakers for using asbestos first.
     
  5. P07r0457

    P07r0457 New Member

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    meh, I am against really horrible claims, but stuff like this is buyer-beware. If you're dumb enough to buy it, then so be it.

    Just the same as the butt-dyno idiots that think the K&N intake gave their vehicle 10hp or that their exhaust improved their low-end.

    You need to recognize "marketing" from "science" and there has to be some accountability to do your own research.
     

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