'Transformers' Huge $152M First Week Paramount says PG-13 Transformers officially made $22.7 million Friday and $25.9 million Saturday and a projected $18.9 million Sunday from 4,011 North American theaters. After a record breaking Fourth Of July mid week opening, I'm told the DreamWorks battle of the bots hauled in a hefty $67.6 million this weekend for a 6 1/2 day cume of $152.5 million. So, in even less time, Transformers now has scored the biggest 7-day opening of all time for a non-sequel, passing Spider-Man 1 ($151.6M), The Passion Of The Christ ($144.6M) and Harry Potter And The Sorcerer's Stone ($129.4). In addition, Transformers has grossed $93.6 million in 29 overseas markets representing 40% of the international business. Paramount estimates the global box office by end of day Sunday at $246.1 mil. The domestic cume is 50% more gross receipts than Paramount anticipated, and 20% more than others predicted. That's also equivalent to the budget of the rock 'em, sock 'em movie without marketing costs. "Word has gotten out to the parents that it's OK to take the kids," a Paramount exec told me Friday. Cinemascope gives Transformers an A with "under 18" and "18 to 24 years olds" giving it an A+. Biggest reason why moviegoers went to see it was "subject matter" (63%) and "type of movie" (35%). Other data have showed a strong nostalgia factor for Transformer toys and toons. Paramount also tells me preliminary exit polling shows that, among general audiences, Transformers is playing strongest with general audiences' older females (Moms) and through the roof with kids (90% of boys say they would definitely recommend) and parents (82% say they would definitely recommend). But the studio says that what is making the big box office difference is African Americans and Latinos flocking to see the film. but especially Latino audiences. Transformers, directed by Michael Bay and supervised by Steven Spielberg, has smashed one-day records for Tuesday ($27.8M), Wednesday ($29M), and Thursday ($19.1M) as well as for Independence Day. On Monday night, the pic took in $8.8M.