Toyota's New Green Image Takes a Beating from Environmentalists

Discussion in 'OT Driven' started by TriShield, Oct 24, 2005.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Environmental Group Questions Efficiency

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    October 24, 2005
    BY SARAH A. WEBSTER
    FREE PRESS BUSINESS WRITER

    "Is Toyota a wolf in sheep's clothing?"

    That's what a stinging national ad campaign against Toyota Motor Corp., launched today by a San Francisco-based environmental group, suggests. The ad is to run in Mother Jones online today and be printed soon in full-page ads in the New York Times and other publications.

    Created by the Bluewater Network, a nonprofit organization that fights for clean air and water, the ads against Toyota are thought to be the first ever to attack a Japanese automaker on its environmental record in the United States.

    Bluewater says Toyota's hybrids aren't as efficient as their non-hybrid versions and questions why the automaker is fighting tougher standards on fuel economy and emissions. They also note that while Toyota's overall fuel economy is the best in the industry, it is worse than it was 20 years ago, according to the U.S. Environmental Protection Agency.

    Toyota spokeswoman Nancy Hubbell said the automaker is disappointed by the campaign.

    "Toyota is definitely the environmental leader, and we're extremely surprised," she said.

    Bluewater is the same environmental group that launched a personal ad campaign against Ford Motor Co. last year, portraying Ford Chairman and Chief Executive Officer Bill Ford as Pinocchio and challenging the automaker's record on environmental issues.

    Those ads, according to Bluewater, were largely a consequence of Ford portraying himself as an environmentalist, making promises and not keeping them.

    Now, Bluewater is taking on Toyota.

    "We don't enjoy playing the truth squad," Danielle Fugere, director of climate change at Bluewater, said. "But when the auto industry misleads the public, whether intentionally or not, someone's got to set the record straight."

    The ads against Toyota are likely to be heralded by Detroit automakers, which have been crying foul for years now over Toyota's seemingly bulletproof image with consumers as the environmentally friendly automaker.

    Toyota makes one-third of the hybrid gasoline-electric vehicles sold in the United States and has consequently benefited from Earth-friendly buzz -- even getting A-list celebrities to arrive at the Academy Awards in hybrid Prius compact cars as an environmentally conscious fashion statement.

    But Bluewater's ads, which were obtained by the Free Press last week, show Toyota CEO Katsuaki Watanabe in the foreground and a man wearing a wolf head in the background. The ads list a series of concerns about Toyota.

    Foremost, the group questions why Toyota's newest hybrids don't get much better fuel economy than their non-hybrid versions.

    The hybrid version of the Highlander got only 20.6 miles per gallon in a week-long test drive this year on a range of driving conditions by Free Press auto critic Mark Phelan. The EPA rating shows the vehicle gets 33 m.p.g. city/28 m.p.g. highway in federal tests. The non-hybrid Highlander, meanwhile, was rated 19 m.p.g. city/25 m.p.g. highway by the EPA -- much closer to the actual results in the hybrid.

    Other journalists have found similar results
    , Bluewater notes in its ad, calling the Highlander and Lexus RX 400h "gas guzzlers with no better fuel economy than their non-hybrid versions."

    "If this is the precedent for Toyota's future hybrids, that will be bad news for global warming and our dependence on foreign oil," the ad says.

    Hubbell of Toyota defended the company's hybrid vehicles, saying they are more efficient than their gasoline counterparts. What's more, she said they are 80% cleaner in emissions.

    Bluewater also asks why Toyota is working with other automakers to resist federal efforts to raise national fuel mileage standards and suing to block California's proposed regulations to reduce smog and greenhouse gas pollution.

    Hubbell said Toyota is lobbying for regulations that are "rational and national," to avoid a patchwork system of standards "that would be a nightmare" to comply with for manufacturers.

    The ads also note that the average fuel mileage of Toyota vehicles is worse today than it was 20 years ago, according to the U.S. Environmental Protection Agency's 2005 Fuel Economy Trends report. In 2005, Toyota's fleet averaged 27.5 miles per gallon, the highest among manufacturers. But the company performed better in 1985, with its fleet averaging 30.0 miles per gallon, the EPA report shows.

    While Toyota has a stable of fuel-efficient cars, including the hybrid Prius, it also makes the Land Cruiser SUV (17 m.p.g. on the highway); Sequoia SUV (18 m.p.g.); 4Runner SUV (21 m.p.g.), and Tundra Double Cab (18 m.p.g.). Those vehicles have helped lower Toyota's overall fuel economy.

    "Toyota has a lot of explaining to do," Bluewater's ads say. "We thought Toyota cared about the environment. ... Is this the same company that brought us the hybrid Prius, claiming to be an environmental leader?"

    The ads provide Toyota's telephone number and encourage consumers to call and ask Toyota to "build more fuel-efficient cars and end Toyota's opposition to critical U.S. environmental policies."

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  2. PAK88mm

    PAK88mm Kharkov CounterOffensive '43 "Mansteins Counterstr OT Supporter

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    bla bla bla bla bla bla ill be dead anyway blaballbalbalalblaa
     
  3. TriShield

    TriShield Super Moderator® Super Moderator

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  4. More&Faster

    More&Faster New Member

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  5. Hegemon

    Hegemon New Member

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    I knew all this "hybrid" nonsense was bullshit. :o
     
  6. SirLumina

    SirLumina New Member

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    FInally someone actually talks about longevity of battery life and what to do with them when you're done. Not to mention trying to sell a car with old batteries, or even dead ones. These cars are gonna be nightmares once the original ones are 10 years old. I guess in Japan that's not even an issue though. :noes:
     
  7. SBrooks1

    SBrooks1 GOAT OT Supporter

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    :rofl: @ Free Press
     
  8. neight

    neight OT Supporter

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    diesel > hybrid
     
  9. More&Faster

    More&Faster New Member

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    small, cheap, simple cars > larger, complex, expensive hybrids
     
  10. WhiteG60

    WhiteG60 Just some guy.

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  11. original mix

    original mix walk it out like a usha

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  12. 2DR Vette

    2DR Vette We don't freestyle the Eyes of Texas, Big Boy.

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    All the more reason alternative fuels and better public transportation are the true solutions to this problem.
     
  13. TriShield

    TriShield Super Moderator® Super Moderator

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  14. easeupoffmynuts

    easeupoffmynuts MVP OF SUCK

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    toyota owns
     
  15. Uder

    Uder New Member

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    I wish i was rich.
     
  16. LowkeyG

    LowkeyG OT Supporter

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    :bigthumb:

    Just wait until thier new pickup/suv plant comes online, we'll see if they have the best average...
     
  17. 2DR Vette

    2DR Vette We don't freestyle the Eyes of Texas, Big Boy.

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    It's really quite sad that marketing messaging can trump real-world results. :hs:
     
  18. original mix

    original mix walk it out like a usha

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    hybrid is actually cool technology, wouldn't like to see how much it costs to fix a busted planetary gear though :noes:
     
  19. More&Faster

    More&Faster New Member

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    welcome to america :hs:
     
  20. easeupoffmynuts

    easeupoffmynuts MVP OF SUCK

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    the warranty covers anything that will go wrong i would buy one in a heartbeat
     
  21. saboten

    saboten Chat With a Live Computer Repair Expert About Your

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    epa ratings were all bullshit after 2000 :o
     
  22. black jesus

    black jesus OT Supporter

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    :werd: turbo diesel = success for earth.
     
  23. 2DR Vette

    2DR Vette We don't freestyle the Eyes of Texas, Big Boy.

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    The Europeans seem to have this figured out.

    The older I get, the more I think there's vast wisdom over there that will never seep through the hard heads over here.
     
  24. Ruination

    Ruination New Member

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  25. 2DR Vette

    2DR Vette We don't freestyle the Eyes of Texas, Big Boy.

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    I'm just hoping to live THERE at some point. Visiting was nice, but I imagine livign would be different... :hs:
     

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