WEB tips for marketing my restaurant website

Discussion in 'OT Technology' started by juvental604, Sep 2, 2008.

  1. juvental604

    juvental604 I like to pee upside down OT Supporter

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    Well its finally finished and now I have to figure out how to get more local traffic.

    http://portobellorestaurant.ca

    Right now Im getting about 30 unique views a day about half from google searches and half from dinehere.

    I was thinking of trying google adwords anyone have any experience with that?

    Anyone with any tips on what else I could be doing?:x:
     
  2. White Stormy

    White Stormy Take that, subspace!

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    there were some coupons posted a while ago for facebook advertising.. you could do that. it lets you target who you advertise to.. so you could advertise to just women in Vancouver between the ages of 20 and 28, etc
     
  3. intrktevo

    intrktevo New Member

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    give out a decent coupon if they sign up for your mailing list through the website.
     
  4. thomor25

    thomor25 I make money online....

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    try facebook advertising you can possibly get cheaper clicks and it will be targetted to users in your area.
     
  5. LOLZILLA

    LOLZILLA New Member

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    Add the restaurant to yelp if it's not already there.
     
  6. LOLZILLA

    LOLZILLA New Member

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  7. pkr

    pkr Guest

  8. ilovejewelry

    ilovejewelry New Member

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    Wow is this ever my category
    I work in website promotion
    first thing I would do is not invest thousands into paid advetising but if you do got that route also try getting you site found organically, meaning getting found in regular searches but modifying your website, first thing to change
    your meta info

    Currently it is set to <title>Portobello Ristorante :: W. Broadway Street Vancouver :: Fine Italian Dining</title>
    <!-- InstanceEndEditable -->
    <!-- InstanceBeginEditable name="head" --><meta name="keywords" content="Portobello,vancouver,italian,restaurant,broadway,good,fine,ristorante" />
    <meta name="description" content="Romantic and cozy, Portobello ristorante attracts all kinds of diners The menu inspired by southern Italy. Owner and locally-renowned chef Joe 'Pino' Milano" />

    If it was my site I would change this immediately to something like this

    <title>Portobello Ristorante-Fine Italian Dining Resturant Vancouver BC </title>
    <!-- InstanceEndEditable -->
    <!-- InstanceBeginEditable name="head" --><meta name="keywords" content="vancouver restaurant, italian restaurant BC, Italian vancouver, dining vancouver, deliverly vancouver BC, British Columbia, Vancouver, broadway, Portobello ristorante" />
    <meta name="description" content="Romantic and cozy, Portobello ristorante attracts all kinds of diners The menu inspired by southern Italy. Owner and locally-renowned chef Joe 'Pino' Milano" />
    ALso consider any of these phrases as I have a tool that tells me these are most searched topbeing most searched, bottom not as much.
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    and last but not least write your kewords into your hompages text. Work on getting sites to link to yours and yes use fb, merchantcircle, hot frog, yellowpages(free version) to help promote you OH AND A BIG ONE google maps, make sure to sign up for that and be descriptive and confirm it via phone, all this is free and will help you over time, I work in website promotion I have for 2 yeears
     
  9. ilovejewelry

    ilovejewelry New Member

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    a few other tips, consider renewing your domain name for 5 years, submit your site to dmoz.org, create a wikipedia listing for yourself. all free. also as canadians, kijiji.com will allow you to creat a link for 5$ totally worth it and OMG use hoobly .com!! and make sure to put a link to your site.
     
  10. juvental604

    juvental604 I like to pee upside down OT Supporter

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    Thanks for all the tips so far everyone. I started a face book ad and tried linking to as many sites as possible.
     
  11. nashstradamus

    nashstradamus New Member

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    what tool are you all using to pull up the most popular search words, like what you pulled above
     
  12. symptic

    symptic I run companies

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    It depends on what sort of restaurant it is. If it's a nicer more upscale type place, look for restaurant review sites and focus majorly on PR rather than search results.

    I have a hunch this is the sort of place people will only go to when they know about it already, rather than be hungry, go to Google, and find a mid-scale restaurant to dine in.

    Look for newspaper press, magazines (local and culinary/cuisine/style-related), blogs, etc. etc.

    It's important--and I think a lot of people doing business on the web forget this--to get long-term results in regards to advertising. Search results are a one-time thing and trends are harder to track and there are tons of variables; none of which really build reputation (which I believe a restaurant needs most) more so than a few introductions via search ads.
     
  13. pkr

    pkr Guest

    P.S. if you have a local newspaper, try purchasing adspace with them online.
     
  14. symptic

    symptic I run companies

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    :bigok:
     

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