The GM Products and Brands That Attract Foreign Car Buyers

Discussion in 'OT Driven' started by TriShield, Sep 13, 2007.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Some big surprises here.

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    September 10, 2007

    Saab may not have set the world on fire during its 18 years under the General Motors flag. And in these days of sky-high fuel prices, Hummer is no longer the corporation's it brand.

    But there is a reason that Saab and Hummer are in GM's brand portfolio. They attract different kinds of buyers.

    From July 1 to Aug. 26, about 61 percent of new Hummer transactions involved a non-GM trade-in, according to the Power Information Network. And nearly 50 percent of Saab buyers during the period dropped off non-GM vehicles. Those numbers compare with a corporatewide GM conquest rate of 35.5 percent.

    These 10 GM vehicles had the highest conquest rates during July and August. A conquest is defined as a non-GM trade-in on a new purchase.

    Vehicle
    % Non-GM trade-in
    1
    Hummer H3
    67.50%
    2
    Saturn Sky
    58.9
    3
    Saab 9-3
    58.1
    4
    Saturn Outlook
    55.2
    5
    Pontiac Solstice
    53.5
    6
    Cadillac XLR
    52.1
    7
    Chevrolet Aveo
    50.7
    8
    GMC Acadia
    50.5
    9
    Pontiac G5
    48.4
    10
    Chevrolet HHR
    47.8

    GM AVERAGE
    35.5

    "Two of every three trades coming in on Hummer H3 purchases are non-GM models, and six of every 10 trades coming in on all Hummer sales are non-GM trades," says Power analyst Tom Libby. "If GM wants to stabilize and eventually regrow its share, it needs all the conquests it can get."

    Saturn and Pontiac are also pulling in more than their share of non-GM owners. Saturn attracted 42.7 percent during the July 1-Aug. 26 period. Pontiac, boosted by the Solstice roadster and G5 coupe, fared the best among the old-line GM brands - 40.1 percent non-GM trades.

    The Solstice grabbed 53.5 percent conquest buyers, and its two-seat sibling, the Saturn Sky, attracted almost 59 percent....

    Conquest rates for GM brands.

    Vehicle
    % Non-GM trade-in
    1
    Hummer
    60.90%
    2
    Saab
    49.1
    3
    Saturn
    42.7
    4
    Pontiac
    40.1
    5
    GMC
    36.4
    6
    Chevrolet
    35.1
    7
    Cadillac
    29.7
    8
    Buick
    21.4

    www.autonews.com
     
  2. BigT

    BigT LSX Crew

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    interesting.
     
  3. TriShield

    TriShield Super Moderator® Super Moderator

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    Saturn isn't surprising, many consumers aren't aware Saturn is part of GM (or even American until now) and it's a newish brand with a good image.

    What is surprising is that Pontiac is so high, and that Cadillac is so low even with the Escalade's success.
     
  4. IslanderOffRoad

    IslanderOffRoad Do you even lift kit? OT Supporter

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  5. deusexaethera

    deusexaethera OT Supporter

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    I find it really hard to believe anybody doesn't know Saturn is domestic. All those ads in the 90's kinda gave away the big secret.

    The Saturn Sky makes me happy, though. It looks cool and runs well and it's got a tasteful interior. In short, it's what GM needs.
     

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