The Future of Pontiac In Doubt

Discussion in 'OT Driven' started by TriShield, Apr 25, 2007.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    [​IMG][​IMG][​IMG]Pontiac.

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    by Peter M. DeLorenzo
    April 25, 2007

    When getting serious about GM's "too many models, too many divisions, too many dealers" conundrum, Pontiac all of a sudden stands out as a glaring example of what continues to ail GM.

    In the last seven years, Cadillac, Saturn, Chevrolet, Hummer and to lesser extent, Buick, have all gotten help in terms of product and marketing muscle within GM. Even Saab has gotten a little marketing boost. But in that same period, Pontiac buried the Aztek, thankfully got out of the minivan business, abandoned the Bonneville nameplate, launched the G6 and the Solstice, rebadged the Chevy Equinox calling it the Torrent, launched and killed the GTO, and carried the Vibe and Grand Prix.

    In this same period, Pontiac marketers have gone big for "hip" advertising-marketing opportunities of-the-moment, chasing anything that came along - whether it was worth a shit or not - in a desperate attempt to gain traction for the brand. And it hasn't worked.

    Pontiac sales in 2006 were down from 2005, and it's weak performance is starting to be a deep concern at GM. Will the new, rear-wheel-drive G8 be enough to get Pontiac back on track? I'm not so sure about that. Pontiac has been in the hands of the marketers for so long that the once fiercely proud brand has lost its way. The brand's original rebel persona within the GM family is virtually nonexistent, and without it, Pontiac is just another division.

    Yes, the G8 holds promise, but there's just no "buzz" around the brand on the street. And the street was where Pontiac thrived back in its heyday. Unless GM comes up with a leader for the Pontiac brand, someone who actually gets what the brand should be about, and throws enough money at it to move the needle and then some, I fear for its future.

    When all the talk swirled around which GM division would be "on the block" next after Bob Lutz' famous "damaged brands" comment from a couple of years ago at the NY auto show, I always thought it might be Buick, but now, Buick has a reason for being because of its hugely successful presence in China. As someone who worked on some of Pontiac's more memorable ad campaigns, to see the brand on the ropes now is just painful. Memo to GM: Do the Right Thing for Pontiac - or else just put it out of its misery.

    Another reason the division is on shaky ground? GM is investing a total of $3.2 billion in Daewoo Auto & Technology Co. in 2008-2009. Within GM's new "No. 2" empire, it's easy to see that funding priorities are skewed to the red-hot Pan-Asian markets. But where does this leave Pontiac in the scheme of things? The short answer? Flat broke and busted at the side of the road. Not good.


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  2. TriShield

    TriShield Super Moderator® Super Moderator

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    Too many brands to feed, and not enough money to sustain all of them. This more than anything else is why the G8 is scheduled for only two years right now. Get one while you can.
     
  3. fucking domestic crap. what did u expect?
     
  4. isnbrg9

    isnbrg9 When life gives you lemons, just say fuck the lemo

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    good riddance
     
  5. TankRizzo

    TankRizzo Sensational Moderator Super Moderator

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  6. rockinpandas

    rockinpandas Active Member

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    sky > solstice
     
  7. BLoG

    BLoG Scented Meat

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  8. BLoG

    BLoG Scented Meat

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    solstice > sky
     
  9. both = garbage
     
  10. Josepi

    Josepi HA HA, I CHANGED MY AV

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    Maybe if they too made cars that were visually appealing...

    They're trademark front ends just are horrendous.
     
  11. mucky

    mucky .

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    GM finally starting to get a clue? :noes:
     
  12. MCohen

    MCohen #NotMyPresident #AmericaIsAlreadyGreat #GoSolar OT Supporter

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    If I was GM, I'd sell the Solstice and G8 on the GMC brand (Yep, I said it), and scrap Pontiac.
     
  13. BLoG

    BLoG Scented Meat

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    solstice is better loooking garbage
     
  14. mucky

    mucky .

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    "First Ever" Pontiac G6 is also going to known as the "Last Ever" Pontiac G6. :rofl:
     
  15. I've seen both.....and I guess solstice is a bit better
     
  16. D Hurr is like

    D Hurr is like He's got two left feet and he bites my moves.

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    they don't make a single car I would buy
     
  17. BLoG

    BLoG Scented Meat

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    in any case, no firebird/transam, NO FUCKING CARE ABOUT PONTIAC :fawk:
     
  18. BLoG

    BLoG Scented Meat

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    I thought the sky was better looking until i saw it in person. The solstice has good styling for its proportions. The sky looked great as a concept, but its styling doesn't work on the production car.
     
  19. TankRizzo

    TankRizzo Sensational Moderator Super Moderator

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    Truth :hs:
     
  20. Vivid

    Vivid OT Supporter

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    Oldsmobile - See ya

    Pontiac - Thinking about it

    Chevy - Lets just sell Corvettes and Escelades

    Buick - Baby boomers are getting older. Lets keep making cars for them.
     
  21. I still remembered they made some kinda sunfire garbage too.
     
  22. Diesel66

    Diesel66 My standards for women is like rent-a-centers stan OT Supporter

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    GTO will be the name of the 2door monero if it ever gets built
     
  23. Insert

    Insert Active Member

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    unless you are a chick, i cant honestly see how you could be serious :hsugh:

    solstice is a blubbery bulbous(sp?) chick car.
     
  24. Westside

    Westside New Member

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    mother fucking dot.
     
  25. Diesel66

    Diesel66 My standards for women is like rent-a-centers stan OT Supporter

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    looks like the old vette
     

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