Ford poured over $3 billion into redesigning the F-150, and it still has glaring, headscratching flaws not present on the competition. Weak, Antiquated Powertrain - The 5.4L V8 will soon be the oldest design, and will soon be the most anemic performing engine in a fullsize truck. It only has 300hp, and it's funneled through an antiquated four-speed automatic when Chrysler and Nissan offer modern five-speed designs. It doesn't look like Ford will offer cylinder deactivation anytime soon as well. Interior Falls Short - Though the interior design is pretty good, it's not exactly high quality or made of any better stuff than the competition. The interior door releases, huge shifter and other parts are made of extremely cheap plastic and feel very insubstantial. This is unacceptable on parts you routinely handle. Many of the vents on F-150s I've driven weren't securely seated into the dash, and could be wiggled around. It also has glaring omissions on the expensive Lariat model. It doesn't offer things like DVD navigation, dual-zone automatic climate control, a wheel that adjusts for reach as well as rake, electic seat backs, and things you would expect on a truck with this much investment in it. No SVT Model - This cannot be rationalized. SRT can make a screamer out of the huge, heavy Ram there's no excuse why SVT cannot do it with the current F-150. Especially when they were brandishing a wicked concept for two years. They also did a good job neutering the Harley-Davidson model. In the end, it's not the innovative, ground breaking or best performing truck by any measure. That's scary considering the massive investment in it by Ford. I would have expected Ford to produce a much better truck given their years of experience in building them as well. The F-150 is not the clear leader in fullsize trucks when it should have been, and isn't head and shoulders ahead of the competition. I can't think of any compelling reason it's truthfully better than Nissan's Titan or Chrysler's Ram, and it's odd that GM's old trucks have more interior features and ride nearly as good and as quietly while feeling more nimble. Toyota could easily blow the F-150 away with the next Tundra. Ford simply didn't go far enough with it.