The Face of Subaru Vehicles is About to Change.

Discussion in 'OT Driven' started by TriShield, Jan 8, 2004.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    By DIANA T. KURYLKO | Automotive News
    (08:30 Jan. 08, 2004)

    Subaru is hoping a new front-end design will help move the brand upscale.

    The new grille and fascia debuted on two concepts at the show, the two-seat B9SC roadster and the R1e city car.
    The front end will appear on a production car in 2005 with the launch of a seven-seat vehicle.

    "It will be on every single Subaru vehicle that we make, so that when you are going down the road, you will recognize that is a Subaru product," said Fred Adcock, executive vice president of Subaru of America Inc.

    "We think that is a driver in our attempt to become a premium brand."

    The "common look" is prominent on premium ranges that Subaru is striving to emulate, he said.

    Andreas Zapatinas, a former Alfa Romeo designer responsible for the 166, penned the new face of Subaru. He joined Subaru in fall 2002. "Our cars must be recognized," Zapatinas said. "They can have common values but their own charisma." Adcock said Subaru isn't likely to alienate existing owners with a new design because all vehicles still will be all-wheel drive and have a horizontally opposed Boxer engine. "The core values are still in place," he said.

    The seven-passenger vehicle will be larger than Subaru's current vehicles, and it will compete with the Acura MDX and Chrysler Pacifica, Adcock said.

    The new-generation Legacy and Outback, which go on sale in May, don't have the new look but are more European in exterior and interior design, he said. The 2005 Legacy models were shown with a 2.5-liter turbocharged engine. The replacement Outback, which is on the same platform, debuts at the Chicago show.

    Subaru expects Legacy sales to increase between 10 percent and 12 percent with the redesign, Adcock said.

    The automaker also reported its 2003 sales, which rose to 186,819 from 180,020 vehicles in 2002 and set a record.

    Subaru's previous U.S. high was in 2001, when it sold 185,944 vehicles.

    Adcock said the Forester was a major driver in sales after it was named the best SUV last year by the Insurance Institute for Highway Safety.

    "The day after, there was an increase in interest for the Forrester," he said.

    Forrester sales grew 10.8 percent in 2003.

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  2. TriShield

    TriShield Super Moderator® Super Moderator

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  3. GhettoCivic

    GhettoCivic Evil Monkey

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  4. homi

    homi e-cool OT Supporter

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  5. uflathead

    uflathead Guest

    that's even uglier than what they have now:ugh:
     
  6. TriShield

    TriShield Super Moderator® Super Moderator

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  7. Jago

    Jago It helps if you hit it.

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  8. bioyuki

    bioyuki Ich habe Angst

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    Jesus :ugh:
     
  9. Josepi

    Josepi HA HA, I CHANGED MY AV

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    :edsel: :barf:
     
  10. Maas

    Maas OT Supporter

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    looks like your moms ass
     
  11. BLoG

    BLoG Scented Meat

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    lovely :ugh:
     
  12. Dr.Smasher

    Dr.Smasher .

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    holy jesus christ that's bad
     
  13. o.negative

    o.negative OT Supporter

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    what the gay...

    :ugh:
     
  14. tefnut

    tefnut build

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    He designed the 166... how could this have gone so wrong.
     
  15. JW2

    JW2 New Member

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  16. mnewell

    mnewell Lucy.

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    Looks like an Alfa Romeo.

    An Alfa Romeo that's was hit with an ugly stick.
     
  17. Supernoma

    Supernoma servus publicae OT Supporter

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    those headlights look like they took styling cues from a comma.
     
  18. jk

    jk Guest

    Hey look, the alfa designers are trying to make subarus look like alfas.
     
  19. Laserbeak

    Laserbeak Remember kids! Be like Billy! BEHAVE YOURSELVES!

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    WHAT IN THE WORLD IS THAT MONSTROSITY? :ugh:
     
  20. Kevin

    Kevin New Member

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    Anyone else here the announcement at naias about DCX buying a large stake in Subaru?
     
  21. Supernoma

    Supernoma servus publicae OT Supporter

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    So DCX and GM have chunks of FHI now?
     
  22. CarGoBOOM

    CarGoBOOM Active Member

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    yikes :ugh30583:
     
  23. Kevin

    Kevin New Member

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    I suck at making stuff up :hs:
     
  24. Allmotor

    Allmotor Guest

    i dont think it'd be bad with filled out lights
     
  25. dmora

    dmora Guest

    W
    T
    F
    MATES!! :eek4::eek4::eek4::eek4:
     

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