The 300C lures foreign luxury buyers, now the Magnum RT lures truck and SUV buyers

Discussion in 'OT Driven' started by TriShield, Jul 28, 2004.

  1. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,822
    Likes Received:
    1,753
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Dodge Magnum wagon attracting SUV and pickup truck owners

    [​IMG]

    By MARY CONNELLY | Automotive News
    (08:30 July 27, 2004)

    DETROIT -- In a surprise, the Dodge Magnum wagon is attracting large numbers of SUV and pickup owners.

    More than half of Magnum buyers are trading in light trucks, according to early sales data from the Power Information Network. That's unexpected as trucks relentlessly gobble market share from cars in the United States.

    But it is too early to predict whether the trend will continue, says the analyst who compiled the data.

    "This is a station wagon. But Dodge may be getting some of the crossover market," says Tom Libby, director of industry analysis for the Power Information Network, a subsidiary of J.D. Power and Associates. "The Magnum offers some of the functionality of an SUV but has a carlike ride."

    Magnum buyers are responding to the power of the Hemi V8 engine and the wagon's looks, dealers say.


    "People either love it or hate it," says Ben Jones, general sales manager at Ourisman Dodge in Alexandria, Va. "A lot of young, African-American, male buyers are looking at it. It's about performance and styling."

    Dealers say they want more 340-hp Hemi-equipped Magnum RT units that are selling at sticker price. Negotiated prices below sticker are the norm for the six-cylinder Magnum.

    Since hitting the market in May, the Magnum has tallied 7,226 sales. It replaces the Dodge Intrepid sedan in the mid-sized market.

    Dodge has nearly 40,000 orders for Magnums, Chrysler group spokesman Kevin McCormick says. In contrast, in the first six months of 2004 Intrepid sales totaled 6,434 units.

    One Magnum buyer traded in a Ford F-150 Lightning pickup at Prebul Automotive Group in Chattanooga, Tenn.

    "These are raw-performance oriented buyers," says Chris Cobb, Prebul's general sales manager. "Most people that have trucks use them as cars. The truck buyer going to the Magnum is probably justifying it by saying, 'I can put the back seat down and have all the room I need.'"

    In June, Cobb drove a Magnum RT to a local cruise in Hixson, Tenn.

    "People were walking right past the muscle cars from the '60s to get to the Magnum," he says. "This got as much attention as any car there, even Z28 Camaros."

    Cobb says the dealership has run out of Magnum brochures because young men in their late teens and early 20s have emptied the shelves.

    The Power data say 77 percent of Magnum buyers are male. In the same period, 72 percent of all Dodge buyers were male.

    The rear-wheel-drive Hemi-equipped Magnum RT carries a sticker of $29,995, including destination. Two all-wheel-drive models arrive this fall. The base awd Magnum SXT has a sticker of $27,900, including destination. The cheapest Magnum is the 2.7-liter V6 equipped SE at $22,495, including destination.

    A $1,000 discount is available if customers buy or lease through Chrysler Financial.

    Dodge still is filling the Magnum pipeline. Dealerships should reach allocated inventory levels in 45 to 60 days, the Chrysler group's McCormick says. Dodge expects to build about 50 percent of Magnums with the Hemi engine, a percentage consistent with other Hemi-equipped vehicles, he says.

    The Magnum is positioned as a utilitarian vehicle, McCormick says.

    "Advertising is playing to its storage ability. It is a versatile vehicle able to haul a significant amount of cargo," he says. "That is why you are seeing trucks being traded in."

    The Power data of early Magnum buyers show that 28 percent traded in an SUV; 19 percent traded pickups. Mid-sized cars ranked third at 18 percent.

    Dodge, Ford and Chevrolet were the top three brands traded.

    The top three nameplates traded in carried the Dodge name, a typical pattern. Owners loyal to a brand are first in the dealership door when a new model arrives in the showroom.

    Power analyzed Magnum sales transaction data through July 11. The data are based on information supplied by 5,100 franchises in 26 markets.

    Analyst Libby says Dodge still needs to capture sedan buyers.

    "Given the size of the mid-sized car market, they should want to appeal to more of those owners," he says. That may happen when the Dodge Charger sedan based on the Magnum's rwd chassis arrives in 2005.

    [​IMG]
     
  2. CitznFish

    CitznFish Don't live life by a single sentence OT Supporter

    Joined:
    Jun 12, 2002
    Messages:
    130,946
    Likes Received:
    290
    Location:
    SoCal
    trade a lightning for a magnum? :wtf:
     
  3. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    i always wanted a wannabe bentley
     
  4. PopolZ

    PopolZ Canadian OG

    Joined:
    Oct 20, 2000
    Messages:
    1,477
    Likes Received:
    0
    Location:
    Mtl.Qc.█♣█
    too bad they're only available with an automatic transmission
     
  5. MrBonus

    MrBonus Et Tu, Brute?

    Joined:
    Sep 29, 2001
    Messages:
    188,848
    Likes Received:
    339
    I see way more sitting on dealer lots than on the road.
     
  6. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,822
    Likes Received:
    1,753
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Good thing it's a damn nice automatic transmission.
     
  7. Kevin

    Kevin New Member

    Joined:
    Aug 27, 2002
    Messages:
    87,634
    Likes Received:
    0
    Location:
    Michigan
    Instead you got the wanna-be benz :mamoru:
     
  8. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    325ci is a wanna-be bmw
     
  9. outsidah

    outsidah Hrmmm OT Supporter

    Joined:
    Oct 10, 2002
    Messages:
    6,280
    Likes Received:
    0
    and u still have wanna-be benz? ur point?
     
  10. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    better then the rest of the other cars
     
  11. Chizm

    Chizm OT Supporter

    Joined:
    Aug 12, 2003
    Messages:
    16,364
    Likes Received:
    0
    Location:
    Connecticut
    not quite. :slap:
     
  12. bokhan

    bokhan i love you

    Joined:
    Jul 31, 2001
    Messages:
    105,871
    Likes Received:
    51
    Location:
    frumunda cheese~!
    they're nice
     
  13. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    what did you want me to get a fucking fwd car or get a used one
     
  14. Chizm

    Chizm OT Supporter

    Joined:
    Aug 12, 2003
    Messages:
    16,364
    Likes Received:
    0
    Location:
    Connecticut
    oh no...not fwd! :rant: :o
     
  15. outsidah

    outsidah Hrmmm OT Supporter

    Joined:
    Oct 10, 2002
    Messages:
    6,280
    Likes Received:
    0
    theres much nicer cars for that price range imo... new and used
     
  16. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    I'm sick of japanese cars I still have an acura Tl
     
  17. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,822
    Likes Received:
    1,753
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Without all the stupid drawbacks. :bigthumb:
     
  18. Quagmire

    Quagmire New Member

    Joined:
    Jun 10, 2004
    Messages:
    131,102
    Likes Received:
    0
    Location:
    Chicago, IL
    who's talking about the 300C in here?

    i don't see too many Bentley wagons :ugh:
     
  19. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    title retard :slap:
     
  20. 70BirdGirl

    70BirdGirl New Member

    Joined:
    Apr 28, 2002
    Messages:
    6,722
    Likes Received:
    0
    Location:
    Ohio
  21. outsidah

    outsidah Hrmmm OT Supporter

    Joined:
    Oct 10, 2002
    Messages:
    6,280
    Likes Received:
    0
    then shoulda sold the TL and bought a nicer benz?
     
  22. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    what a c320? should have gotten a A4 to make you happy
     
  23. Quagmire

    Quagmire New Member

    Joined:
    Jun 10, 2004
    Messages:
    131,102
    Likes Received:
    0
    Location:
    Chicago, IL
    but the post is about the Magnum....retard :slap:
     
  24. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,822
    Likes Received:
    1,753
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    :werd:

    Stop bitch-jacking this thread.
     
  25. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,183
    Likes Received:
    15
    Location:
    On a kayak
    hey they're the ones starting the shit
     

Share This Page