Disclaimer - by no means do I represent a professional level web designer I just surf a lot...and I am pretty critical Anyway, here is my question. I have always been pretty keen on picking up on businesses that you templates/cookie cutter designs for their websites, rather than original designs. But when I see "Web 2.0" sites, they seem to start looking like templates. What features, or signs of creativity would a pro use to make his Web 2.0 site look unique and not like a template that anyone could go buy from templatemonster.com or someplace similar? ibwebdesignnoobbash...just trying to learn.