Revealed - All-New Holden Sportwagon (Cancelled for the US)

Discussion in 'OT Driven' started by TriShield, Oct 11, 2007.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Pontiac G8 hatchback anyone?

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    Holden's New Sportwagon Puts Excitement Back Into Practicality

    Sleek new sporty look for popular wagon

    GM Holden's sleek new VE Commodore Sportwagon made its world debut today at the Australian International Motor Show in Sydney.

    The new family vehicle takes VE Commodore's award-winning sporty design and engineering advances and integrates them into a stylish and practical wagon.

    The result is a desirable and functional addition to the VE range, offering a new level of comfort, safety and styling in a Holden wagon.

    GM Holden Chairman and Managing Director Chris Gubbey said, "The new VE Commodore Sportwagon puts the excitement back into practicality. This is a car for families with a 'get-up-and-go' attitude.

    "The generous interior space, combined with sleeker, sportier styling, makes this a wagon that people will want to own as a year-round family car, or for family and business use.

    "Holden's new VE Sportwagon turns practi-'cal' into practi-'cool'," said Gubbey.

    The VE Commodore Sportwagon unveiled in Sydney today is a production-based concept vehicle. It is the first glimpse of the planned production model scheduled to hit Holden showrooms in the first half of 2008.

    The vehicle draws on VE sedan at the front with a sleek and sporty silhouette at the back and is built on the same VE wheelbase. It is the third VE derivative after sedan and the newly released ute range.

    Features

    At the rear, Holden's designers have cleverly created a wider opening by positioning the tailgate hinge well forward into the roof line. This has created a more vertical opening movement for the tailgate and reduces opening space required around the car.

    The higher cargo floor makes loading easier and a flexible cargo cover provides extra security for items stored in the back.

    VE Sportwagon seats five adults in comfort and a 60:40 split in the rear seating row can be folded flat for storing larger items.

    The motor show display model includes a roof mounted DVD player, Bluetooth capability, multi-function driver information display system and zone-based front and rear park assist systems - all currently standard on the VE Calais V-Series sedan. Features on the vehicle unique to the motor show include 20-inch alloy wheels, chrome window trim and unique interior colour combination.

    VE Commodore Sportwagon's pricing, model line-up and powertrain combinations will be confirmed closer to the on-sale date, but expect to see a similar type of strategy to VE sedan, with entry level cars, sports models and luxury models ranging up to the luxurious VE Calais V-Series.

    Leading safety technology features such as ESP® will be standard across the range.

    Holden's Executive Director Sales, Marketing and Aftersales, Alan Batey, said, "Sportwagon breaks the mould for Holden wagons. It's got great style, performance and practicality for families, businesses or both.

    "Customers will get a car that's equally at home as a working tool or a desirable family car - with all the storage advantages that come with a wagon.

    "We've added important safety features such as ESP® as standard, and more luxury versions will be incorporated into the range to further increase its appeal to families.

    "This is a vehicle that people will desire for its looks as well as its convenience over a sedan or an SUV," he said.

    Technology

    The concept model on display at the Australian International Motor Show also incorporates a V8 engine featuring Active Fuel Management (AFM) and E85 flex fuel capability. Active Fuel Management allows cylinders to turn off under light load conditions to improve fuel economy.

    The engine on show runs the same spark ignition, with fuelling matched to the same equivalence ratio as Holden's current production V8 engine. It is designed to match the power and torque outputs of its petrol equivalent. The use of AFM and E85 technologies in this motor show vehicle aims to highlight General Motors' capabilities in new propulsion advances.

    Chris Gubbey explains, "Showcasing an E85 fuel system in this vehicle makes a powerful statement about Holden and GM's commitment to developing alternative energy sources that reduce our dependence on petroleum-based products.

    "It also demonstrates that drivers of alternative fuel vehicles don't have to sacrifice performance.

    "Our sister brand Saab has led the way in promoting bio fuel technology to advance the public, political and commercial debate in this area. We want to add our voice to that debate whilst simultaneously looking at ways to further reduce fuel consumption in our existing engines."

    The current VE sedan range of vehicles on sale in Australia are all E10 compatible with Holden's V6 engine built in Melbourne also converted to E24 in Commodores exported to Brazil.

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  2. why not call it what it is, a station wagon

    I like it
     
  3. icup

    icup OT Supporter

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    looks like a dodge magnum
     
  4. Mr_Penut

    Mr_Penut Elitist Member OT Supporter

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    big balla
     
  5. skullcandy

    skullcandy New Member

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    no1 gives a flying fuck
     
  6. kill_turu_kill

    kill_turu_kill Turu the Terrible OT Supporter

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    That's a good looking wagon. Here's hoping if Pontiac gets it, they don't ruin it with body cladding.
     
  7. glide

    glide primer

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    whoa
     
  8. Megab

    Megab OT's CPhT

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    ehhh...im iffy.
    :o
     
  9. joato

    joato GTO Cr00

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    i like it
     
  10. Jinkle

    Jinkle Habs/Vikings > *

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    donotwant
     
  11. bokhan

    bokhan i love you

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    frumunda cheese~!
    love that shit.

    it'd look great with the ute's taillights.
     
  12. DubOverdose

    DubOverdose New Member

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    I like, but the dash is pretty lame
     
  13. TriShield

    TriShield Super Moderator® Super Moderator

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  14. MeanGreen

    MeanGreen New Member

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    Thats not bad looking
     
  15. deusexaethera

    deusexaethera OT Supporter

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    Nice Magnu...I mean, um...looks good.
     
  16. art_VW_shark

    art_VW_shark OT Supporter

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  17. CJPA

    CJPA New Member

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    Probably the best looking wagon I've seen, aside from the RS-6 Avant
     
  18. Somatic

    Somatic OG Lurker ftw

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    badass
     
  19. Sonic

    Sonic Live every day to the fullest, for yesterday is go

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    Daddy likes.:bigthumb:
     
  20. Fareo

    Fareo New Member

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    figures... first main stream wagon to hit the market agian and eveyone thinks its a brand new style of car, thus confusing the name of the car with the type of the car...

    what you got there? :wiggle:

    uh.. clear tape.. :ugh:

    oh.. looks like scotch tape. :)

    scotch is a brand not a type... :squint:

    whatever... :o


    it looks like a fucking wagon, you retards :slap:
     
    Last edited: Oct 26, 2007
  21. Fareo

    Fareo New Member

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    :bigthumb: id sport it
     
  22. bradj

    bradj give him the stick...DON'T GIVE HIM THE STICK!!

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    :bowdown: oh fuck yes, I'd rock the shit out of that
     
  23. RobsMob

    RobsMob Guest

    Hotness.
     
  24. TriShield

    TriShield Super Moderator® Super Moderator

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    Holden’s VE Commodore wagon was no certainty - until its export potential emerged

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    US sale likely for Holden's new wagon.

    By MARTON PETTENDY and BYRON MATHIOUDAKIS
    16 October 2007

    GM HOLDEN has confirmed that its export potential is the major reason for the VE Sportwagon’s being – and that it will have a smaller cargo area than the model it replaces.

    As a result, Holden concedes the next-generation Commodore wagon, which officially broke cover at last Thursday’s Sydney motor show opening in the shape of the VE Sportwagon concept, is likely to attract fewer business buyers than the VZ Commodore wagon it replaces – a model it says was one of the world’s biggest wagons.

    Ford president Tom Gorman has already stated his delight that Holden has “handed that market to us”, but Holden says that more lucrative sales to private customers, who are expected to be drawn to the lifestyle-oriented VE wagon in greater numbers than before, will more than compensate for the downturn in (less profitable per-unit) fleet sales.

    If approved for US exports, the Sportwagon would follow in the footsteps of the VE Commodore SS sedan (to be badged as the Pontiac G8) and, despite reservations about slimmer profits due to the strong Aussie dollar (see separate story), the VE Ute.

    “Sportwagon is next cab off the export rank,” a GMH executive told GoAuto. “The Ute is now under study and the wagon will follow it.

    “The success in the US of wagons like the Dodge Magnum shows Americans have rediscovered the wagon.

    “It’s smaller inside but it will gain with private sales more than what it loses in fleets sales – maybe not in terms of (sales) volume, but definitely in terms of (profit) margins. There was no money in fleet sales anyway.”

    New GM Holden chairman and managing director Chris Gubbey said that while overall cargo space may be reduced, the practicality of Holden’s wagon will increase.

    “To get the style it’s a matter of balance, but it still has an impressive load space.

    “Obviously you’re getting something that I really do believe redefines the wagon segment. If you look at the design, with the rear opening window, the tailgate that opens to almost vertical and the higher platform for the load space – it all makes it exceedingly practical,” he said.

    Speaking at the Sydney show last week, design boss Tony Stolfo said Holden is investigating all export opportunities for the vehicle. If given the green light, North America would be the wagon’s first port of call outside Australia and New Zealand.

    “We’d love to see it exported,” he told GoAuto. “It has big export appeal. If you look at the (Pontiac) G8… it’s a natural.”

    While he would not divulge any more details about wagon exports, Mr Stolfo did mention how many he would like to see crossing the Pacific.

    “10,000 (units per annum) would be good,” he said.

    Mr Stolfo indicated that there are still some legislative and governmental hurdles to overcome before final confirmation can be made of any pending export deal.

    Despite it ‘being a natural’, he did reveal that a wagon version of the $1 billion-plus VE program was not an automatic certainty.

    “(Initially) there was not a lot of support for it. We had to choose which (of the many VE bodystyle proposals) to run with.”

    However, Holden’s big brass began to change its corporate mind once it saw early three-dimensional renderings.

    “When they saw the full-sized clay model they were convinced,” he said.

    Mr Stolfo said that expanding the wagon’s appeal beyond fleet buyers is central to the VE wagon using the sedan’s shorter wheelbase, rather than the long-wheelbase Statesman/Caprice structure that has been the basis of all large Holden wagons since the 1971 HQ, including the outgoing VZ Commodore wagon.

    “The market is shifting,” believes Mr Stolfo. “Things like novated leasing are pushing for choice, for more aspirational vehicles. And premium wagons are big. So we need to produce a wagon with loads of functionality but with increased appeal.”

    While not abandoning the traditional wagon market altogether with a shorter vehicle offering less cargo space, Holden is after the sort of lifestyle-orientated person who might consider a Mazda 6, Subaru Outback or even a BMW 5 Series wagon.

    “We needed a sportier design,” he admitted.

    A greater female focus was also deemed important, necessitating a more compact design that is easier to park than the last Commodore wagon.

    Holden is hoping that the wagon it calls the Sportwagon will score sales from people wary of the growing global backlash against larger SUVs.

    “There is a stigma associated with SUVs,” Mr Stolfo said.

    “So to launch a new wagon in this timeframe is the right thing to do.

    “It will attract sedan and traditional wagon buyers, and it may even pull people out of SUVs,” he added.

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  25. art_VW_shark

    art_VW_shark OT Supporter

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    it's funny that a wagon's export potential was considered greater, with the US in mind. Throw a fuel sipping (relatively) 6 cylinder in it and It'll go against the E class and 5 series wagons in europe for less, but for America...wagons don't do that hot here, and the ones that do are smaller and FWD. But I must agree with
    it'll be a true Magnum R/t AWD rival, which to me is a good substitute for someone who was looking to buy a V6 exploder (it's still quicker than the V8 but gets v6 explorer fuel economy) and wants to actually enjoy his drive.
     

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