Redesigned Mustang Success Embitters Camaro Fanboys

Discussion in 'OT Driven' started by TriShield, Jun 28, 2005.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    The Mustang Phenomenon

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    Posted Jun 27, 2005, 5:30 PM ET by Randall Halcomb

    The success of the Mustang has surprised a lot of people, including Ford. The entire 2005 production is essentially spoken for, and dealers are being told to start selling 2006s for those who want to order one. Clearly demand is strongest for the GT model, which represents an excellent retro performance value. If you can get one, there are no cars on the market that offer that combination of style and power for around $25,000.

    There are some interesting highlights here. First the Mustang is outselling a lot of other cars on the market, including the popular Chrysler 300. It is also outselling 13 entire brands, including Mercedes-Benz, Saturn, Scion and Subaru. Demand for the new car has propped up the market for the previous generation cars as dealers try to fill their lots with some kind of substitute in the absence of the 2005 model. Kelley Blue Book states that values of the 2003 and 2004 Mustangs have increased as much as $1000 at auction. Time will tell whether this demand will stay strong, but right now it is a success for Ford.

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    Mustang's success fuels hope for return

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    June 23, 2005
    BY SARAH A. WEBSTER
    FREE PRESS BUSINESS WRITER

    Could the Camaro make a comeback?

    The success of the new retro-inspired Ford Mustang has fans of the famed Chevrolet sports coupe fuming mad and fantasizing about a revival of their own.

    The Camaro, and its sister Pontiac Firebird, came to market in 1966, two years after the Mustang, and developed a cult following that largely pitted the cars against the Mustang.

    When GM discontinued the Camaro in 2002, it essentially handed that market to Ford. The new Mustang now has an estimated 41% of the shrinking market for midsize coupes, and its sales are up 24.9% this year through May, reports Autodata Corp. of Woodcliff Lake, N.J.

    Camaro fans say this is proof Chevy should have kept the Camaro in the game and that it should get back in as soon as possible.

    Clint Hart, 33, of Frederick, Md., owns a 1969 Camaro and a 2004 Monte Carlo SS and is frustrated when he drives by Ford and Chevy dealerships on his way to work in the software industry every day. He would love to buy a new Camaro to rival that hot new Mustang, but grumbled there isn't one available.

    "I grew up Chevrolet," Hart complained. "Sometimes I just want to trade in all my GM cars and go buy a Ford."

    Karl Scheffy, 53, of Allentown, Pa., also lamented the "terrible situation of the Mustang selling fantastically while there is no Camaro" as "highly frustrating."


    Scheffy, who graduated from high school driving a 1968 Camaro, is president of the American Camaro Association, which represents about 10,000 members.

    Like experts who closely watch the industry, Scheffy says the success of the Mustang has GM and other automakers considering jumping back into a specific part of the market considered dead more than a decade ago.

    That is the market for an affordable rear-wheel drive, V8-powered, four-seat, midsize two-door coupe. Some people call this type of vehicle a muscle car, while others label it a sporty coupe or a pony car.

    GM spokesman Pat Morrissey would not discuss the company's specific model plans or speculation about a new Camaro.

    "We are reconstituting our rear-wheel drive car plans," he said, noting that the company currently has a variety of models built off three different rear-wheel drive architectures.

    "We are committed to future rear-wheel drive products," he said. "We know there is a need for a mid-cost, midsize application, and we're working on a variety of scenarios."

    A spokesman for the Auburn Hills-based Chrysler Group also declined to say whether the company intends to get back into this part of the market.

    But Catherine Madden, a production analyst with Global Insight, said she expects the Chrysler Group, a division of DaimlerChrysler AG, to revive the Dodge Challenger in this segment by 2009.

    "The information that we receive is from very different sources," she said. "It sounded like they were certainly interested in the prospect of going after a product like the Mustang. . .There's certainly no reason that DaimlerChrysler couldn't try and go after some of that volume."

    Auto analyst Jim Hall, vice president of AutoPacific Inc. in Southfield, doubted the automakers could afford to delve back into this niche market. For example, demand may be lower than expected for the investment such a vehicle would require.

    A "Bring Back the Camaro Petition" online, available at www.petitiononline.com/CamaroSS/petition.html, has only 62 signatures.

    But several others predicted cool muscle coupes such as these would be back strong within the next five years.


    "Those cars have been missing from the market for so long," said John Wolkonowicz, North American market analyst for Global Insight, a research firm in Waltham, Mass. "There have been people who've been wanting them all the time that they weren't available, and the industry is now bringing them back."

    Wolkonowicz said returning to this market "is something that is being analyzed right now" at GM.

    Jimi Day, who owns Imagine Motor Sports, a custom car builder in Milwaukee, recently did a seven-city tour with Hot Rod magazine. More than 2,000 enthusiasts participated as the group drove from Milwaukee to Kissimmee, Fla., between June 4 and June 10.

    "We heard from people in every city that it would sure be nice if they would come out with a true muscle car again," Day said. "Everybody is wondering why the hell they got rid of the Camaro platform." Michael Robinet, vice president of global vehicle forecasting for CSM Worldwide, the Farmington Hills-based auto research firm, says several automakers are examining the business case for getting back into this part of the market in earnest.

    "I think Ford has shown everybody, that with a properly done vehicle that is properly contented for the price, you can be successful in the market," he said. "I think it's a combination of the success of the Mustang, but also looking at the demographics. Baby boomers and Generation Xers might be looking at that kind of vehicle."

    A lot of automakers backed out of this segment as Baby boomers transitioned from single life to parenthood and into minivans and SUVs. That left the market wide open for the Mustang to attack.

    "You can bet that GM, looking at the success of the Mustang, has to feel like they could create an equal success with a '69-inspired Camaro, and in fact, many car magazines have hypothesized what it would look like, and it looks quite exciting," Wolkonowicz said. "There would be a great opportunity for GM to bring back the Camaro."
     
  2. 1fastz28

    1fastz28 OT Supporter

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  3. Bobby Ballsack

    Bobby Ballsack I could be a friend to you

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    Well done.
     
  4. CString

    CString New Member

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    It's an ok lookin car, but Mustang's are like assholes, everybody's got one.
     
  5. midnite

    midnite OT Supporter

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    :haha: for f-body boys

    :o
     
  6. Delegado Zero

    Delegado Zero OT Supporter

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    And it makes Mitsu and their new eclipse happy

    http://wardsauto.com/ar/auto_mitsubishi_says_allwheel/

    Although the coupe segment has shrunk about 200,000 units in four years, a recovery is under way thanks to the new Ford Mustang, says Dave Schembri, executive vice president-sales and marketing, MMNA.

    “The Eclipse is in a growing market,” Schembri says. “Mustang has reversed the trend of that segment. There is renewed energy in the sporty coupe segment right now. The segment forecast is up over 400,000 units.”

    He says projections call for sport coupe sales to hit 450,000-500,000 in the current fiscal year that ends March 31, 2006.

    Ward's data show sales of vehicles in the middle specialty sector fell 4.3% in 2004 from year-ago to 416,602 units.
     
  7. perhaps gm shuld pull their heads out of the sand and build a retro rwd beast to compete with the gt and the 06 cobra. while tey areat it they can stop focusing on trucks (gas prices eached a record high today), and move on to fuel efficiant hybrids.
     
  8. Chadder007

    Chadder007 OG Diamond Member

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    But but....GM says everyone wants Trucks and FWD cars!!!
     
  9. Pro Street

    Pro Street New Member

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    fucking GM dropping the ball, and even with the success of the mustang, still fucking refuses to acknowledge the market, and instead pump out a shitload of worthless SUVs
     
  10. egotripp

    egotripp New Member

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    just added one more to the list
     
  11. Short Bus

    Short Bus Beep beep!

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    I think GM's financial status says all we need to know about what they think everyone wants.
     
  12. TriShield

    TriShield Super Moderator® Super Moderator

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    [​IMG]

    No Camaro for you.
     
  13. Remington

    Remington OT Supporter

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    Yes!!! Sell the crap outta them so the used car market will be saturated with GT's in 3 years...just in time for me to pick one up cheap. :wiggle:
     
  14. BigBronco

    BigBronco OT Supporter

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    :bowrofl:
     
  15. Short Bus

    Short Bus Beep beep!

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    The price won't drop if the demand stays high.

    I've never been a Mustang fan, but this new one changed that. I want a GT.
     
  16. TurboV6

    TurboV6 New Member

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    my father just bought a black 05 gt today :run:
     
  17. Remington

    Remington OT Supporter

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    Demand won't stay high. It's a domestic and as such the price will drop like a rock. Look at the Vette, 03-04 Cobra, or any domestic sports car. They don't hold their value. The previous Mustangs are a very good indication of that.
     
  18. Short Bus

    Short Bus Beep beep!

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    They don't depreciate at unreasonable rates though. Look at what you can get a used S2000 for. It's fared no better than any American sports car.

    The previous Mustang was also a piece of shit compared to this new one.
     
  19. TriShield

    TriShield Super Moderator® Super Moderator

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    You missed the third bolded line. :noes:
     
  20. BigBronco

    BigBronco OT Supporter

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    Me > F-body's future production > Trisheild > * > ProStreet
     
  21. Supernoma

    Supernoma servus publicae OT Supporter

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    I got my 2004 GTO let those goat haters settle for a FWD Chevy coupe for a couple more years :rofl:
     
  22. SaintGRW

    SaintGRW OT Supporter

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    do something!
     
  23. Mugatu

    Mugatu Ask me about market research. OT Supporter

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    A noble spirit embiggens the smallest man.
     
  24. Remington

    Remington OT Supporter

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    so did you
    "Time will tell whether this demand will stay strong, but right now it is a success for Ford."
     
  25. Werdness to the Turdness

    Werdness to the Turdness RIP Penguins OT Supporter

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    why is gm always 5 years late on things?
     

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