Phantom Menace? Some give thumbs down to new Rolls Royce's styling.

Discussion in 'OT Driven' started by TriShield, Feb 27, 2003.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    (08:30 Feb. 27, 2003)

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    By BRADFORD WERNLE | Automotive News Europe

    LONDON (AN) - The new Rolls-Royce Phantom is arguably the most talked-about production car in the world at present. That's because the Phantom's styling is controversial.

    Great Britain's Auto Express magazine says its mailbox has been deluged with letters about the Phantom, with the styling sentiment running 10-to-1 against BMW's new Rolls-Royce flagship.

    "The front end has all the architectural flair of a fortified concrete bunker and boasts what appear to be Ford Granada headlamps," complained Tony Gondby, an Auto Express reader.

    "All the beauty of the curvaceous lines of its Silver Cloud forebears has been lost in a clumsy, bulky mass of straight-edged metal, upright glass and weird lights," wrote reader Richard Usher to Autocar, another car magazine.

    Ian Cameron, chief designer for Rolls-Royce, says he is not concerned about the feedback.

    "People are less likely to say anything if they're happy," he says. "The response has been good. This is not a car for Joe Public. This car makes a statement. It is not meek or submissive in the frontal area. In their heyday, Rolls-Royces were very strong and impressive cars."

    The grille was the "smallest cooling aperture" Rolls-Royce could get away with, given the 453-hp V-12 engine, Cameron says.

    The Phantom debuted in Goodwood, England, and at the Detroit auto show last month. Cameron says the car has to be seen on the road to be fully appreciated.

    "The cars that have been photographed have been in light colors," he says. "Light colors make objects look even bigger. Light colors are not best on this car. This car is best in dark colors."

    One group that really counts - Rolls-Royce dealers - say they're overjoyed with the response they're getting from customers.

    Stephen Foulds is a Rolls-Royce salesman for H.R. Owen, which owns the Jack Barclay Rolls-Royce and Bentley dealership in London, the world's largest Rolls-Royce dealership. He says he has heard almost nothing but good things about the car. Foulds says the dealership has taken about 100 customers to see the Phantom at BMW's new Goodwood factory.

    "The response has been incredibly positive," he says. "It is a car you have to see several times. The more times you see it, the more you see interesting detail in it. It looks like it's hewn out of solid granite."

    Adrian Hallmark, marketing director of Bentley, formerly Rolls-Royce's stablemate and now its rival, gives some grudging respect to the car. He says: "If I had the money, I'd buy it for the sheer presence. It's ugly/handsome, sort of like (French actor) Gerard Depardieu."
     
  2. UsualSuspect

    UsualSuspect Sic Semper Tyrannis

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    I like it
     
  3. blkhonda1991

    blkhonda1991 "Zoinks!!"

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    its updated yet keeps that rolls royce look...the grille is rolls' heritage
     
  4. Sonic

    Sonic Live every day to the fullest, for yesterday is go

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    Since not one person on OT will/can afford it, RR doesn't give a fuck what they think of the design.



    Oh, and it will sell.
     
  5. Dr. Woo

    Dr. Woo Guns don't kill people

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  6. someguy

    someguy WWMD?

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    It is exactly what a Rolls should be...
     
  7. curiousgeorgeM3

    curiousgeorgeM3 naughty little monkey

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  8. kubla khan

    kubla khan Guest

     
  9. kellyclan

    kellyclan She only loves you when she's drunk.

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    It looks about like what i imagine a '04 Rolls would look like. Better or worse, it's not too bad.
     
  10. DSHR

    DSHR Well-Known Member

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    I think the RR looks pimp as hell :)
     
  11. daft punk

    daft punk New Member

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    looks great in person, and from the drivers seat :)

    my only complaints are the seats in a volvo s80 are more supportive, and its rather plain inside (atleast on the models without the entertainment rear seating)
     
  12. M4A1

    M4A1 :)

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    that pretty much sums up my feelings about it. its front might look a little obnoxious, but its a Rolls Royce for christs sake!
     
  13. Scoob_13

    Scoob_13 Anything is possible, but the odds are astronomica

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    It says "new millionaire that has oldschool styling with high tech tastes"

    Needless to say, it's damn sexy :yum:
     
  14. MPower6

    MPower6 Guest

    Ugly. Seems like anything made by BMW is fugly anymore...
     
  15. jae

    jae New Member

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    got damn id fuck that

    please post some more pics :yummy:
     

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