WEB Oh hai, I downgraded your brand!

Discussion in 'OT Technology' started by dawgboye, Jan 8, 2008.

  1. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    What the crap was Xerox thinking? "Hi, we have one of the single most recognizable brands IN THE WORLD, let's change it and make us look like everyone else."

    Xerox, after 40 years having the holy grail of branding, a logo/brand which EVERYONE recognizes, has launched a new, idiotic brand.

    The first 40 years:
    [​IMG]

    The next few (until they realize they fuct up):
    [​IMG]

    It is really sad to see such a recognizable and arguably beautiful (let us not forget groundbreaking for the time) brand and mark fall to the side.

    Anyway, now, they look like everyone else. I suppose it is poetic for a company that made billions off of duplication.
     
  2. biawokauns

    biawokauns New Member

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    xerox? more like xbox :rofl:
     
  3. Browning

    Browning Active Member

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    ran out of ink
     
  4. tryfuhl

    tryfuhl New Member

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    i chuckled :o
     
  5. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    Clever, aren't I?
     
  6. tryfuhl

    tryfuhl New Member

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    you had me at hello world
     
  7. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    lol, you're such a dork.
     
  8. tryfuhl

    tryfuhl New Member

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    werd

    coming back to the lab i see like 3-4 RN crew lol
     
  9. LOLZILLA

    LOLZILLA New Member

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    :rofl:

    no wai.
     
  10. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    No, there was ZERO reason to change this. Their logo is modern even by todays standards not to mention globally recognizable.

    I feel like starting a company with an X in the name just so I can steal their logo ('cept for the fact it is still trademarked).
     
  11. Ricky

    Ricky █▄ █▄█ █▄ ▀█▄

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  12. crazybenf

    crazybenf Active Member

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    Offtopic has partnered up with Xerox?


    Awesome.
     
  13. autox

    autox OT Supporter

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    I bet they paid a ton of money for that shitty logo too :rofl:
     
  14. symptic

    symptic I run companies

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  15. kingtoad

    kingtoad OT Supporter

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    :rofl:
     
  16. Rawrsome

    Rawrsome RAWR

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    WOW they fucked that up.

    Some VP probably brought up this idea, "to get the aligned with the 21st century."

    Bet he gets a big bonus this year.
     
  17. hurleyint1386

    hurleyint1386 Someone has sand in their vagina

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    I'm from Rochester, and live right downtown. I wonder if they changed the logo on the building.
     
  18. whomadewho

    whomadewho Ohhh FCN Ohhhhh FCN!

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    did I miss the $10 paypal xerox logo contest on OT?
     
  19. kingtoad

    kingtoad OT Supporter

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    lol
     
  20. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    I lol'd at this.
     
  21. maxxpower

    maxxpower OG Lauren Crew - Observer OT Supporter

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    i work for a company that spent 7 million dollars changing their name from 4 letters down to 3.
    sigh.
     
  22. dawgboye

    dawgboye I'm a businessman who's commodity happens to be co

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    I worked for a subsidiary of Bowne & Co. (the US's oldest corporation and the largest financial print/services company in the world) and they spent a retarded amount of money in 2000 on a new name/brand. Six months later, they were laying everyone off.

    They went from Bowne Internet Solutions to Immersant.
    [​IMG]
     

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