Nissan's Heavy Duty Titan Trashed

Discussion in 'OT Driven' started by TriShield, Mar 15, 2007.

  1. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,732
    Likes Received:
    1,588
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Nissan may dump heavy-duty pickup program

    [​IMG]
    Citing a 'risky business case', Nissan has suspended development of a heavy-duty pickup truck larger than the Titan.

    By RICK KRANZ | AUTOMOTIVE NEWS
    AutoWeek | Updated: 03/12/07, 2:30 pm et

    GENEVA - Nissan Motor Co. has suspended development of its heavy-duty pickup and may scrap the program.

    It also will abandon some of its body-on-frame SUVs, replacing them with lighter, more fuel-efficient crossovers
    when those SUVs are scheduled to be replaced. The Infiniti QX56 and the Nissan Pathfinder and Armada use body-on-frame construction.

    "Not all but part of the SUVs are going to shift to monoque, unibody," Carlos Tavares, Nissan's product development boss, said in an interview at the auto show here. No timetable was given.

    "We suspended our heavy-duty truck program because, from a business perspective, we thought that the risk was too high," Tavares said.

    Sales of heavy-duty versions of the next-generation Titan truck platform were to begin in 2009 or 2010. Three-quarter and one-ton models were slated, say supplier sources.

    A heavy-duty pickup requires a dedicated frame, suspension and transmission to handle higher weight loads, Tavares said. A diesel engine would be mandatory.

    "If the market is so-so, you could lose a lot of money," he said. "There are a lot of places in the world where we can spend our money."

    Maybe, Tavares said, "we don't have to do that one." No timetable was given for a decision.

    Toyota had been expected to launch a heavy-duty pickup in 2009, using a vehicle developed by its Hino Motors Ltd. affiliate. But suppliers say the project has been halted indefinitely.

    [​IMG]
     
  2. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,732
    Likes Received:
    1,588
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    roofles
     
  3. Tomash

    Tomash Active Member

    Joined:
    Aug 31, 2003
    Messages:
    77,754
    Likes Received:
    0
    Location:
    Houston, TX
    Can't compete again the 350?
     
  4. Cheeks

    Cheeks New Member

    Joined:
    Dec 28, 2003
    Messages:
    103,316
    Likes Received:
    0
    High risk ftl.
     
  5. _Trev_

    _Trev_ Ya gotta pay the troll toll... OT Supporter

    Joined:
    Sep 30, 2004
    Messages:
    47,477
    Likes Received:
    0
    Location:
    Bay Area
    lol, japs can't make HD trucks
     
  6. Cheeks

    Cheeks New Member

    Joined:
    Dec 28, 2003
    Messages:
    103,316
    Likes Received:
    0
    "If the market is so-so, you could lose a lot of money," he said. "There are a lot of places in the world where we can spend our money."



    roofles for smart business man.
     
  7. Cheeks

    Cheeks New Member

    Joined:
    Dec 28, 2003
    Messages:
    103,316
    Likes Received:
    0
    Diesels kick ass in other countries....EPA reasons could impede them bringing them over here - who knows.
     
  8. RobsMob

    RobsMob Guest

    Is Ford still not getting motors for their HD line?
     
  9. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,732
    Likes Received:
    1,588
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    roofles for zero-confidence

    He is smart though, if they can barely sell a half-ton they're fucking stupid for trying to compete with American on real HD trucks. :mamoru:
     
  10. pimpofthenation

    pimpofthenation OT Supporter

    Joined:
    Aug 10, 2005
    Messages:
    64,636
    Likes Received:
    86
    Location:
    near DETROIT, but less presidential
    Basically, they saw the spec sheet on the new Tundra and decided they couldn't compete. amirite? I mean, why even compete with God's Truck :eek3:
     
  11. Ruiner

    Ruiner Evil Inside

    Joined:
    May 5, 2000
    Messages:
    134,885
    Likes Received:
    189
    Location:
    Georgia
    :hsugh:

     
  12. EvaPrototype

    EvaPrototype New Member

    Joined:
    Dec 13, 2004
    Messages:
    2,038
    Likes Received:
    0
    Location:
    Durham, NC
    "Happy Birthday."
     

Share This Page