Nissan dropping "Pathfinder" from Armada's name

Discussion in 'OT Driven' started by iZero, Feb 2, 2004.

  1. iZero

    iZero Guest

    GARDENA, Calif. (Jan. 30, 2004) - Nissan North America, Inc. announced today that it is accelerating the transition of the name of its new 2004 Pathfinder Armada full-size SUV to Armada (dropping the Pathfinder reference). The change will begin to appear in marketing and consumer materials beginning in February, though vehicle badging will not be changed until the 2005 model year.

    “Our strategy during the launch of our first full-size SUV was to capitalize on our popular mid-size Pathfinder’s rich off-road heritage by associating the Pathfinder name with both vehicles. For example, our launch broadcast advertising showed both vehicles driving in adventure settings together,” said Fred Suckow, director, marketing, Nissan Division. “Now, however, we’re finding strong consumer acceptance of Armada on its own merits, which also allows us to focus the Pathfinder message on building awareness of our mid-size SUV as we get closer to the launch of the next generation Pathfinder as a 2005 model.”

    A preview of the next generation Nissan Pathfinder, which goes on sale in winter 2004, was shown at the recent North American International Auto Show in Detroit. It will feature three-row seating and a more powerful 4.0-liter engine.

    “We think the mid-year adjustment is a smart decision and hope that buyers will have a clearer understanding that our two newest SUVs come in two sizes – but now with two distinct names,” said Suckow.

    The new 8-passenger Armada, which went on sale at Nissan dealers nationwide in October 2003, features a rugged, fully boxed high-strength steel frame, an independent rear suspension, an all-new 5.6-liter DOHC 32-valve Nissan Endurance V8 and a standard 5-speed automatic transmission. It also offers distinctive exterior styling, class-leading (Ward’s full-size, light duty SUV class) 2nd row roominess, fold-flat 2nd and 3rd row seating and a long list of standard and available equipment.

    http://www.nissannews.com/

    I said this from the beginning. :bowdown:
     
  2. Sonic

    Sonic Live every day to the fullest, for yesterday is go

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    That sucks for those that bought a 2004 and now have to pull off the Pathfinder part of the name.
     
  3. 93CivicEX

    93CivicEX Charming, Dashing, Rental car bashing

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    they did this with the Altima too (remember... it replaced the Stanza)... they did it so they didnt have to pay to import a new model... so they put a 'Stanza' sticker on the back of the altima's when they first came to the states... the 'stanza' sticker was held in place by water soluble adhesive, and came off in the first rain :rofl:

    Nissan is fucking cheap, and doesnt wanna pay to import new models. they get around it by using old names on new products...
     
  4. iZero

    iZero Guest

    Man, that will make those Pathfinder Armada badges rare.
     
  5. Nemesis_152

    Nemesis_152 I'm a delicate desert flower from Arizona.

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    :ugh:
     
  6. Sonic

    Sonic Live every day to the fullest, for yesterday is go

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    Uh, no.
     
  7. Sonic

    Sonic Live every day to the fullest, for yesterday is go

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    IT 'dates' the car if you leave it on.
     
  8. iZero

    iZero Guest

    You honestly think they are somehow tricking the system by using the Pathfinder name on a full-sized SUV? It was purely a marketing decision. It's the same reason you can get the Montero and Montero Sport and the Camry and Camry Solara.
     
  9. Nemesis_152

    Nemesis_152 I'm a delicate desert flower from Arizona.

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    oh no! people (the .04% that will notice and care) might know what year the auto is!!!!!!!!!!111
     
  10. ap

    ap New Member

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    Nissan ain't cheap, they just outsmarted us.
     
  11. 93CivicEX

    93CivicEX Charming, Dashing, Rental car bashing

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    um...yes
     
  12. uCallmeBobby

    uCallmeBobby (_!_)

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    haha.. i didn'tk now that. that's funny!
     
  13. ap

    ap New Member

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    :wtc:
     
  14. Sonic

    Sonic Live every day to the fullest, for yesterday is go

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    Ok, you're right, but please do us all a favor and not tell the IRS? I mean something like this getting out could bankrupt Nissan.:joshers:
     
  15. 93CivicEX

    93CivicEX Charming, Dashing, Rental car bashing

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    eh... theres some kinda loophole. I read an article about it back in the day when they did that with the stanza/altima... This rang a bell... either way, theres gotta be some kinda reason for this happening like that 2 times in a 10 year period :dunno:
     
  16. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

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    The reason the first gen Altima said Stanza was because Nissan wanted people to know that it was a replacement for the Altima. But it sold so well, the Stanza name was dropped.

    Considering Armadas aren't imported, what the fuck are you smoking?
     
  17. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

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    Or Malibu MAXX.
    Or Deville DTS.
     
  18. 93CivicEX

    93CivicEX Charming, Dashing, Rental car bashing

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    grace my anus with your tongue
     
  19. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

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    And it's a good move to drop Pathfinder from the name. It was too long to type out and I always typed Armada anyway.
     
  20. BitchAss

    BitchAss Let's drop bombs... OT Supporter

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    the Pathfinder badge is separate from the armada badge... people have already taken that part of the badge off and have said it looks a lot cleaner, but i guess that's just opinion... they should've left it off in the first place... it doesn't resemble the pathfinder in any way shape or form...
     
  21. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

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    [​IMG]
     
  22. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

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    Civic Del Sol
    Civic CR-X
     
  23. Bobby Ballsack

    Bobby Ballsack I could be a friend to you

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    Jesus Christ. Those are some ugly fucking vehicles.
     
  24. Nyce

    Nyce .

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    Good idea..
     
  25. BLoG

    BLoG Scented Meat

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    :gives:

    but armada > pathfinder armada se-r vspec
     

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