New Saturn Astra hatchback News and Discussion

Discussion in 'OT Driven' started by TriShield, Feb 4, 2007.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    The first real German Saturn lands this Fall. :eek3:

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    Saturn Plans Dealer Refresh Modeled on Apple Stores

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    The Saturn store of the future

    Date posted: 02-02-2007

    WASHINGTON — Inspired by positive customer feedback about Apple Inc.'s retail stores, Saturn wants its customers to enjoy a similar experience, said Saturn General Manager Jill Lajdziak.

    The company will announce a new retail strategy at the Chicago auto show press preview in February, and while she would not reveal details, Lajdziak, who openly admires Apple's relationship with its customers and the demographics of those customers, said the new strategy will bear a clear "Apple influence."

    While acknowledging the importance of having competitive new products — she pointed out that by the end of the year the Sky roadster will be the oldest model in Saturn's lineup — Lajdziak said that it is just as important to give customers the right retail experience. "As many new things as we have going on in product, we have as many new things going on in customer handling," she said.

    Audi has already pioneered some of these techniques with the Audi Forum, its Manhattan un-store. Outside groups such as architectural firms rent the space to host parties and promotional events, reports Audi Forum Manager Andrew Lipman. The Forum does not actually sell cars; it just shows them off to good effect, and the associates at the Forum answer questions, hand out brochures and can direct interested parties to nearby dealers if they want to buy a car. When they aren't kicking tires, visitors can sip a cappuccino in the Forum's cafe and mooch free Wifi from Audi's wireless router.

    Saturn dealers will still be selling cars, but they may well adopt some of the other features of the Audi Forum under the new plan.

    What this means to you: Saturn will maintain its edge in friendly customer relations, and may turn out to be a good place for free coffee and Internet access.
     
    Last edited: Feb 8, 2007
  2. Phil NJ

    Phil NJ New Member

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    Specs?
     
  3. D_Nice

    D_Nice Super-Moderator Super Moderator

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    More than you can afford, pal. Saturn.
     
  4. sparq

    sparq New Member

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    Looks pimp, id rock one...
     
  5. RoadBeef

    RoadBeef More Boost means Fewer Fingers

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    zomg Opel!
     
  6. clog

    clog NO SOUP FOR YOU!!!!11

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    :bowdown: I think GM is headed for a birghter future
     
  7. Dobis P.R.

    Dobis P.R. Guest

    dent resistant door panels!
     
  8. Jumpem

    Jumpem OT Supporter

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    Weight, engine, and mileage? Looks a bit too big to be interesting to me.
     
  9. FULL-REV

    FULL-REV OT Supporter

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  10. sparq

    sparq New Member

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    Too big?

    Maybe you need one of these

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  11. mikeod

    mikeod I take dumps on people like you for breakfast

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    I think all the new GMs have that.
     
  12. Jumpem

    Jumpem OT Supporter

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    No, I already have a Fit.
     
  13. Dobis P.R.

    Dobis P.R. Guest

    you realize that the door panels are made of plastic and that is why they are dent resistant
     
  14. mucky

    mucky .

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    Nope. Not anymore. All new Saturns won't have them. It's all metal body from here on out.
     
  15. mucky

    mucky .

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    I like the Opel lights better. :o
     
  16. Dobis P.R.

    Dobis P.R. Guest

    thank god. I'm tired of seeing saturns driving down the street with half of the bumper missing.
     
  17. mucky

    mucky .

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    For reference:

    [​IMG]
     
  18. clog

    clog NO SOUP FOR YOU!!!!11

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    how do they look?
     
  19. clog

    clog NO SOUP FOR YOU!!!!11

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    oh they are almost identical :o
     
  20. psykosis

    psykosis Go placidly amid the noise and the haste

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    headlights remind me of spider eyes.

    GM seems to be headed in the right direction though...
     
  21. mucky

    mucky .

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    see above.
     
  22. mucky

    mucky .

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    Yeah, but it looks wierd to have the bigger lights in the middle instead of the outside.
     
  23. clog

    clog NO SOUP FOR YOU!!!!11

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    i saw above.
     
  24. clog

    clog NO SOUP FOR YOU!!!!11

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    they should have used projectors :hs: why don't they all have them?
     
  25. 6SpeedTA95

    6SpeedTA95 OT Supporter

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    I like it :eek5:
     

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