Maybach, Rolls-Royce Sedans Failing Globally

Discussion in 'OT Driven' started by TriShield, Oct 20, 2004.

  1. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,816
    Likes Received:
    1,710
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Superlux sedans miss sales target; Maybach, Rolls models are far below predictions

    [​IMG]

    RICK KRANZ | Automotive News
    Posted Date: 10/19/04

    Once touted as slam dunks, the $300,000-plus Maybach and Rolls-Royce sedans are falling far short of their 2004 sales goals. Analysts cite the vehicles' lofty sticker prices. For many shoppers, the cars are too ostentatious. And the Maybach suffers from limited brand awareness. But the shortfall also may be the result of unrealistic sales predictions made years ago.

    DaimlerChrysler AG owns Maybach. BMW AG acquired the rights to Rolls-Royce in 1999. DaimlerChrysler expects to sell about 600 Maybachs worldwide this year, about 50 percent of them in the United States. This year the company had projected 800 worldwide sales. In the late 1990s the company had projected about 1,500 annual sales.

    Rolls-Royce launched the Phantom sedan last year, expecting to sell 1,000 annually worldwide. As of Sept. 30, 485 had been sold.
    About half of those sales were in the United States.

    Predicting an upturn

    Andrew Ball, a spokesman for Rolls-Royce Motor Cars, expects sales to pick up in November and December. The start of the 2005 model year will help, he says, as will the end of Islam's month-long Ramadan observance in the Middle East. "We hope to be very much closer to the 1,000-car mark by the end of the year," Ball says.

    Donna Boland, a spokeswoman for Mercedes-Benz USA LLC, expects about 300 Maybachs to be sold here by the end of the year. She says most Maybachs are one-of-a kind vehicles that require up to nine months between order and delivery.

    While Rolls-Royce is a widely recognized brand name, the Maybach name means little in the United States, which could be hurting sales. Maybach has a rich heritage in Germany. Maybach has more dealers than Rolls-Royce: 70 vs. 29. But Boland says the automaker has no plan to reduce the number of outlets.

    Trolling for swells

    Today, 15 months after Maybach's launch, a dealer can't rely on walk-in traffic.

    "You prospect. You do events; you do shows; you attend parties with it. You throw it in front of a fancy restaurant or a hotel," says Brain Bucholtz, a Maybach marketer at Mercedes-Benz of Bloomfield Hills in Bloomfield Hills, Mich.

    Others cite the steep sticker prices: The Maybach 57 is $318,000; the Maybach 62 is $369,500; and the Phantom is $324,000. Only the Phantom's price includes a gas-guzzler tax.

    Then there is the statement that buyers make by driving the cars, says Arndt Ellinghorst, head of automotive research at Dresdner Kleinwort Wasserstein in Frankfurt. "I think in a booming economy, such as China, people increasingly tend to drive these cars because they want to show their (new) wealth," Ellinghorst says. But, he says, in some developed economies such as Germany the cars are politically incorrect.

    [​IMG]

    [​IMG]
     
  2. Julez

    Julez Active Member

    Joined:
    Jun 21, 2004
    Messages:
    13,382
    Likes Received:
    1
    Location:
    Fremont, CA
    why would you pay more for a car than a house
     
  3. Left

    Left Lakers Fan For Life!

    Joined:
    Sep 11, 2000
    Messages:
    25,965
    Likes Received:
    0
    Location:
    Riverside, CA
    And 50% of those sold are used for rap music videos.
     
  4. mj23

    mj23 . OT Supporter

    Joined:
    Oct 14, 2003
    Messages:
    33,780
    Likes Received:
    0
    The Mayback looks like a piece of shit, that's why. On the inside, however, it's :coold:
     
  5. Read more...

    Read more... SPQR

    Joined:
    Jun 28, 2002
    Messages:
    111,261
    Likes Received:
    0
    Location:
    Westbound
    many of the people who buy those cars do only have a $300k house...
     
  6. Left

    Left Lakers Fan For Life!

    Joined:
    Sep 11, 2000
    Messages:
    25,965
    Likes Received:
    0
    Location:
    Riverside, CA
    Presumably anyone buying either of these cars should have a home worth much more than the value of all the cars combined.
     
  7. slowbird

    slowbird I am the son, and the heir, of a shyness that is c OT Supporter

    Joined:
    May 9, 2004
    Messages:
    40,321
    Likes Received:
    0
    Location:
    Steelers/Pens crew
    I'd rather get a Ford GT for half the price and actually have something fun to drive instead of something a chaffeur would drive me around in :dunno: I guess more rich people like sports cars than luxury boats.
     
  8. curiousgeorgeM3

    curiousgeorgeM3 naughty little monkey

    Joined:
    May 10, 2001
    Messages:
    4,713
    Likes Received:
    0
    Location:
    cali
    I'd rather have the Rolls. Have seen both in person and the Rolls makes me wet myself and I don't even really like this class of cars much :)
     
  9. Dr. Woo

    Dr. Woo Guns don't kill people

    Joined:
    Apr 27, 2002
    Messages:
    31,237
    Likes Received:
    0
    Location:
    Virginia Beach
    Looks like Pieche made the right decision to sell Rolls off to BMW and keep Bentley for himself.
     

Share This Page