lol check out GM's latest plan that will backfire

Discussion in 'OT Driven' started by t1h, May 25, 2007.

  1. t1h

    t1h Guest

    http://money.cnn.com/2007/05/25/autos/gm_vs_camry/index.htm?postversion=2007052515

    GM dealers offer Toyota test drives
    Shoppers will be able to compare the Camry and Accord to the Saturn Aura and, shortly, to the new Chevrolet Malibu as well.
    By Peter Valdes-Dapena, CNNMoney.com staff writer
    May 25 2007: 3:02 PM EDT

    NEW YORK (CNNMoney.com) -- If you want to test drive a Toyota Camry or Honda Accord, starting next month you'll be able to do it at a Saturn dealership. General Motors is asking Saturn dealers to have one or more of the competing models in the showroom so customers can look at it, sit in it and drive it.

    Of course, Saturn dealers can't sell you an Accord or Camry. But they hope that, when you see a Toyota (Charts) or Honda (Charts) sedan next to the Saturn Aura, you'll decide to buy the Aura.

    "In that side-by-side comparison, we come out really well," said Mark LaNeve, head of North American sales and marketing for General Motors (Charts, Fortune 500).

    Later this year, Chevrolet dealers will be doing the same thing as they introduce customers to the redesigned Chevrolet Malibu, which shares its engineering platform with the Aura.

    In focus group research, GM has shown potential customers new GM models next to competing vehicles with all brand identifications removed and, said LaNeve, customers have reacted well to the GM products.

    Another advantage for GM dealers in having competing products on site is that customers may not need to set foot in a competing dealership before making a purchase decision.

    "I think we can stand up to the comparison," said Wade Hoyt, a Toyota spokesman.

    Auto salespeople always research the competition, he said, and prepare advantageous comparisons to offer customers considering another product.

    "They talk down the competition all the time," said Hoyt, "so this is just taking it one step further"

    According to industry newspaper Automotive News, sales for the Saturn Aura, which was voted Car of the Year by automotive journalists in January, 2007, have been disappointing for GM. So far this year, about 18,000 Auras have been sold, according to Autodata, a company that tracks car sales.

    Part of the reason GM is willing to take this step, said LaNeve, is because the company has little to lose. Midsized sedan shoppers often don't even consider GM products, he said, instead going straight to Honda and Toyota dealers.

    The Toyota Camry and Honda Accord are now the two best-selling cars in America.

    "Over the course of a few years that became the default choice," said LaNeve.

    GM has sold about 48,400 of the current version of the Malibu so far this year. Meanwhile, Toyota has sold about 145,000 Camrys.

    GM wouldn't even consider doing something like this with its SUVs, said LaNeve. GM currently holds about a 70 percent market share in large SUVs, so there would be little to gain from bringing Toyota Sequoias into Chevrolet dealerships to compare to the Tahoe.



    :rofl: IBbackfire
     
  2. Zargon

    Zargon ()()()()()()()()

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  3. Derek

    Derek OT Supporter

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    and you know they'll put the base model accord and camry in the showroom and put them right next to a fully-loaded saturn to make it look so much better
     
  4. JabbatheSmut

    JabbatheSmut Don't Pitch The Bitch

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  5. CJPA

    CJPA New Member

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    Wow that seems like a good idea :hsugh:
     
  6. kungfuwoo

    kungfuwoo New Member

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    backfire? That implies that GM is even remotely successful now. It's a last ditch effort.
     
  7. KNYTE

    KNYTE I'm Not Kidding.

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    lol, what kind of morons do they have at the helm of their marketing department?
     
  8. guest

    guest 

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    Toyota can thank GM for converting prospective GM buyers over to Toyota :bowrofl:
     
  9. CLOT

    CLOT OT Supporter

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    definetely going to be a awkward situation when the customer likes the camry over the aura
     
  10. kuno

    kuno .... OT Supporter

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    .
     
  11. Zargon

    Zargon ()()()()()()()()

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    Backfire- to have the reverse of the desired or expected effect
     
  12. Ivy Mike

    Ivy Mike New Member

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    I'd take a new Aura over a Camry.
     
  13. wreckless123

    wreckless123 New Member

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    If they are in the same price range then that would be fair.
     
  14. Seadee456

    Seadee456 New Member

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    So if the Aura and Mailbu are both competing with the Accord and the Camry doesn't this mean that they are competing against each other? This is about as stupid as Diet Coke trying to sue Coke.
     
  15. PATH2NOWHERE

    PATH2NOWHERE New Member

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    Holy shit a backfire.... I just bought a Camry .... I think they're out of their minds...
     
  16. Mjolnir

    Mjolnir WHM6D > *

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    The kind that realize that they have their backs against the wall, but that they are also making some damn good cars currently and that they have a good chance of gaining a sale in a head to head comparison.
     
  17. PATH2NOWHERE

    PATH2NOWHERE New Member

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    This CANNOT be serious....

    I really don't think Toyota is shaking here...
     
  18. Thumper

    Thumper OT Supporter

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    According to most testers and reviews the Aura stacks up very very well against the Camry and Accord. Being a serious Honda buyer (7 cars so far) I find it hard to believe, but honestly can't say.
     
  19. Zargon

    Zargon ()()()()()()()()

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    :rofl:
     
  20. lolerskates

    lolerskates New Member

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    they will probably go take the camery and accord out and jump shit with them until they drive like shit then let people test drive them
     
  21. Mugatu

    Mugatu Ask me about market research. OT Supporter

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    GM > you
     
  22. Jim Jones

    Jim Jones leave a message

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    People will seriously buy the imports.
     
  23. fem.

    fem. New Member

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    what a fucking embarassment :ugh:

    it's like their entire management team has been playing a massive joke on us the past 8 years
     
  24. Ivy Mike

    Ivy Mike New Member

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    not too bright are we?
     
  25. mdaniel

    mdaniel S is for Shiksa

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    GM made too much junk for too long for anyone to take them seriously again.
     

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