New Hyundai Genesis To Cross The $40,000 Price Point-Would YOU Pay $40G's For A Hyundai? AutoSpies.com reader 'Genesis' just floated this nifty little document over to us that shows the pricing structure and option packages for the upcoming Hyundai Genesis. A loaded unit will cost OVER $40k! Would YOU pay over $40G's for a Hyundai and does this change your impression of the car? Can companies like Lexus now breathe a sigh of relief?