Recently decided to startup with the web developer I was working with - not the best time to be starting up, but we're starting now so we're fully functional by the new year. Anyway, we've had disputes regarding the company name. Admittedly, I'm more of a designer, and am somewhat of a novice in marketing and not an expert on SEO. He is adamant to choose a company name with contains several keywords - something like "web design solutions", or the like. I think this is awful. It's not a company name - it's just a bundling of various generic terms. However, he says it will improve our traffic, and lead to more clients. As I said, I'm not an expert in the field, but I'm not convinced. I'd more prefer a unique "brand". How important are keywords in a URL or company name? Is it likely to increase traffic enough to make it worthwhile?