I've heard opinions from both sides of the fence as far as sound quality improvements with better wire. Stereophile calls this stuff the "best cheap [not really cheap, but inexpensive for premium wire] speaker cable on the market," so I thought I might try it. I'm skeptical, so I want to see if this really makes a noticeable improvement. We'll see how this $95 experiment goes ... I'll make sure to post the results after I do an a/b comparison with my Kef Q15.2 speakers.