Interesting article about the GTR and Nissan's uphill struggle with their image

Discussion in 'OT Driven' started by AlkyHauler, Nov 15, 2007.

  1. AlkyHauler

    AlkyHauler Do you feel lucky punk? OT Supporter

    Joined:
    Apr 4, 2002
    Messages:
    170,822
    Likes Received:
    1,262
    Location:
    Dirty South
    http://www.msnbc.msn.com/id/21788735/

    In this age of Internet chat room “discussions” hypothetical debates abound. One that has surfaced lately asks whether the Nissan GT-R — the supercar introduced to Americans at this week’s Los Angeles Auto Show — can circulate the Nurburgring racetrack in Germany faster than a Porsche 911 Turbo.

    For car enthusiasts, it’s a question worth debating. The GT-R made its first public appearance this fall at the Tokyo motor show, and buzz has heralded its North American debut this week in Los Angeles, including rumors of remarkable track speeds.

    While the question of whether a Nissan is faster than a Porsche will be settled as soon as a car magazine gets hold of a GT-R to do with as it pleases, a bigger question remains: Will supercar customers in America write $70,000 checks to a mainstream, high-volume Japanese manufacturer when the GT-R goes on sale here next summer?
     
  2. dmora

    dmora Guest

    thats it?
     
  3. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    I'm no nissan fan or GTR fan, but obviously they will sell as many as they make with no need for discounts. There are enough rich boy-racers that want one to easily cover their production run.
     
  4. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    i mean, how many can they possibly be making for the us market anyway?
     
  5. AlkyHauler

    AlkyHauler Do you feel lucky punk? OT Supporter

    Joined:
    Apr 4, 2002
    Messages:
    170,822
    Likes Received:
    1,262
    Location:
    Dirty South
    At the heart of the issue is whether the Nissan brand holds any clear meaning for consumers. The company insists that its credible history in sports car racing has established its bona fides as a carmaker for “gearheads,” and Bill Bosley, vice president of Nissan North America, asserts that the automaker is “viewed as a company that has performance as it heritage.” Maybe, but that racing success was always in racing series that were under the radar of most sports fans.

    Nissan makes an equally authentic claim that it’s the new force in safety technology, on a par with Volvo. Don’t laugh: Nissan really does have impressive new technologies and a commendable goal to eliminate traffic fatalities in its vehicles. But as much as Nissan is accomplishing here, few consumers — maybe none — would equate Nissan with safety the way they do with Volvo.

    Go off-roading with Nissan’s truck experts, and you’ll quickly find that the company’s trucks and SUVs not only have Land Rover-like capability, they also have some actual Land Rover technology used under license. These machines can slog through the nastiest, slipperiest, steepest conditions drivers are ever likely to find, but who imagines the next Discovery Channel documentary on the wildebeest will be shot from the window of a Nissan Frontier instead of Land Rover Defender?

    Click for related content
    Discuss: Would you want a Nissan GT-R?
    Most popular cars for men, women
    Why Toyota gets poor marks from green groups

    To sell the GT-R in America, someone is going to have to explain to consumers what Nissan stands for. Wanting to be Toyota is not the bedrock on which a company can be built. After trying that approach, Subaru decided to become the outdoorsy all-wheel-drive company and Mazda decided to become the sports car company. Whither Nissan? Whatever the answer, consumers will need to be convinced.

    “Everybody thought they would put [the GT-R] in the Infiniti showroom because that is the kind of customer who can pony up the $70,000,” observed Joe Phillipi, president of AutoTrends Consulting, who tracks the automotive industry. “These buyers are going to demand a lot of special treatment.”

    When people reach the point that they can afford a dream car, few of them want onlookers to conclude that they have only almost made it big and had to settle for a cheap Asian knockoff. And in addition to the European image, there is the matter of properly deferential treatment by the dealers’ sales and service staffs.
    CONTINUED: Full fantasy experience

    Once, while traveling out of town in a $120,000 V-12 BMW test car whose transmission became schizophrenic on a holiday weekend, the dealer I limped in to offered to give me the new one like it on his lot as a make-good. That’s service. And it is the kind of treatment Porsche 911, Audi R8, Lamborghini Gallardo, Aston Martin Vantage and Ferrari F430 customers expect.

    Not to worry, says Nissan. People buy $90,000 Vipers and $75,000 Corvettes in dingy Dodge and crummy Chevy showrooms every day. At $70,000 the 473-horsepower GT-R represents such a performance bargain customers will overlook the differences between a Nissan dealer and a Porsche showroom, contends Bosley.

    Maybe, but here’s the thing — the Italian marble-floored waiting room in the service area and deferential treatment by the dealer are part of the package these customers are buying. Without those trimmings, they aren’t getting the full fantasy experience they paid for. Charities don’t auction dates with celebrity impersonators, they auction dates with celebrities. Customers want to be somebody important, even if they are only important to their car dealer.

    And sure, Corvette and Viper owners deal with these very issues. But those guys are a different psychographic than the import supercar drivers. Many buyers of domestic sports cars were blue collar at some point in time. Maybe now they own the landscaping business rather than planting trees themselves, but they still identify with the blue collar employees at the Chevy and Dodge dealers.

    A guy on the way to buy a Gallardo isn’t going to be impressed with the 50 Nissan Versa economy cars lined up in front of the dealer when he stops to check out the GT-R, and he’s not going to identify with the dealer’s staff.

    While the company hasn’t finalized the plans, Nissan will sell GT-Rs only though those dealers who decide to meet the strict requirements for supporting the car properly, reports Bosley.

    “We want this customer to have a special experience when they come in,” he said, as the goal is for top managers to greet and work with GT-R customers. “We want to make sure we have very experienced people in the dealership dealing with these people.”
     
  6. King of No Pants

    King of No Pants aww yankee puppy aww

    Joined:
    Jul 6, 2003
    Messages:
    42,939
    Likes Received:
    0
    Location:
    Maine
    there are enough boy racers who want the car but most of them cant afford it

    hell for 70k its out of my price range as well
     
  7. nicklol

    nicklol Nu OT Supporter

    Joined:
    Sep 1, 2003
    Messages:
    30,581
    Likes Received:
    0
    Location:
    Not really Chicago crew
    NIssan GT-R = VW Phaeton
     
  8. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    The bottom line is that this kind of car (along with things like the z06 and Ford GT and Dodge Viper) transcend the normal dynamics of the car buying public. If the car is worth a shit and the rags/blogs/topgear say it is good, there are enough internet nerds with money that will buy them all.
     
  9. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    I'm not talking about OTers :hsugh:
     
  10. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    :ugh: what a stupid stupid stupid stupid comparison
     
  11. AlkyHauler

    AlkyHauler Do you feel lucky punk? OT Supporter

    Joined:
    Apr 4, 2002
    Messages:
    170,822
    Likes Received:
    1,262
    Location:
    Dirty South
    WAT
     
  12. ThreeZOMG

    ThreeZOMG (•̪̀●) ̿̿̿̿ ̿̿̿̿ ̿̿̿̿'̿'\̵͇̿̿\=(•̛̺̀●)

    Joined:
    Feb 17, 2004
    Messages:
    11,442
    Likes Received:
    0
    Location:
    in the forest hangin out with trees
    back in the early 90's the 300zx sold for 44k.. how much would that be now with comparison to inflation?
     
  13. dmora

    dmora Guest

    Nissan GTR has failcake written all over it in the USA.
    Infinity GTR has a chance at least.
     
  14. dmora

    dmora Guest

    the article states 1000 roll off the line a year i believe?

    So.. not many.
     
  15. King of No Pants

    King of No Pants aww yankee puppy aww

    Joined:
    Jul 6, 2003
    Messages:
    42,939
    Likes Received:
    0
    Location:
    Maine
    i disagree with you, the vette, viper, and ford gt are almost always driven by balding dudes in the 50s and 60s

    the GTR is targeted at the playstation generation
     
  16. AlkyHauler

    AlkyHauler Do you feel lucky punk? OT Supporter

    Joined:
    Apr 4, 2002
    Messages:
    170,822
    Likes Received:
    1,262
    Location:
    Dirty South
    While the company hasn’t finalized the plans, Nissan will sell GT-Rs only though those dealers who decide to meet the strict requirements for supporting the car properly, reports Bosley.

    how many dealers are just going to say PASS?
     
  17. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    WTF!? I'm sure they will have preorders for 1000 easily
     
  18. dmora

    dmora Guest

    :werd:
     
  19. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    There are enough rich gran turismo players out there. They could sell 1000 of these things in one fucking day.
     
  20. dmora

    dmora Guest

    yea, Japan/Australia/UK/Middle East Alone will have the first run bought out if thats correct.
     
  21. Ruiner

    Ruiner Evil Inside

    Joined:
    May 5, 2000
    Messages:
    134,867
    Likes Received:
    181
    Location:
    Georgia
    Maybe a month, but a year? Come on. There will be a LOT more than that per year.
     
  22. King of No Pants

    King of No Pants aww yankee puppy aww

    Joined:
    Jul 6, 2003
    Messages:
    42,939
    Likes Received:
    0
    Location:
    Maine
    @ 3% inflation 44k in 1990 is like 72k now
     
  23. pokpok

    pokpok New Member

    Joined:
    Jul 6, 2003
    Messages:
    36,147
    Likes Received:
    0
    im trying to get my brother to get a GTR...he has absolutely no interest in buying one tho.. :mamoru:
     
  24. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,876
    Likes Received:
    2,917
    Location:
    Austin, Texas
    :ugh: do you really thing they won't sell A THOUSAND of them?!?!?! :ugh:
     
  25. dmora

    dmora Guest

    Nissan dealers?
    Zero. :mamoru:

    Theyre manned by highschool graduates and Dell Flunkies who think the 350z is God's charriot.
     

Share This Page