Hyundai to Bring Luxury Sedan to U.S.

Discussion in 'OT Driven' started by BimmerJustin, Aug 12, 2009.

  1. BimmerJustin

    BimmerJustin Why would you deny yourself something you want?

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    Hyundai to Bring Luxury Sedan to U.S.


    By JOHN KELL

    Hyundai Motor Co. confirmed it will launch its flagship luxury sedan in the U.S. market next year, continuing the company's move upmarket after the successful launches two other luxury models under the name Genesis.

    "We showed the car at the New York Auto Show earlier this year, and the response was fantastic," said John Krafcik, Hyundai Motor America president and chief executive. "Since then, we've had a fleet traveling around the country, capturing input from our dealers and consumers."

    The Korean auto maker, long known for its inexpensive cars, also cited the strong sales of the Genesis sedan and Genesis Coupe, which are already in previously uncharted waters for Hyundai. The Genesis line tallied 11,953 sales in the U.S. through July this year, making it the fifth most popular carline Hyundai offers in the U.S.

    The new flagship is expected to be similar to the Equus, which sells in the Korean market for $75,000. The vehicle's name, pricing, packaging and other specifications haven't been finalized, but is expected to launch in the U.S. beginning in late 2010.

    A spokesman for Hyundai said the new sedan's closest competitor will likely be Toyota Motor Co.'s Lexus LS460, which starts at about $63,825. The new sedan isn't expected to be priced as high as Korea's Equus or the LS460, according to the spokesman.


    http://online.wsj.com/article/SB125009585138426391.html?mod=googlenews_wsj




    Would you buy one?

    Hyundai Equus
    [​IMG]
     
  2. Smork

    Smork Active Member

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    maybe.
     
  3. thesuffering

    thesuffering New Member

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    look pretty nice to be honest, but better not be $75k
     
  4. Bitter Moose

    Bitter Moose OT Supporter

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  5. bokhan

    bokhan i love you

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    frumunda cheese~!
    been seeing lots of genesis sedans around here.
     
  6. Mugen92GS-R

    Mugen92GS-R New Member

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    That hood ornament is the worst.
     
  7. nuclear

    nuclear OT Supporter

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  8. Seeker

    Seeker Brofessional OT Supporter

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    Oh, I thought we were getting the Equus. I guess it'll be something else.
     
  9. TriShield

    TriShield Super Moderator® Super Moderator

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    Hyundai Phaeton
     
  10. Seeker

    Seeker Brofessional OT Supporter

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    It'll be an amazing used car deal. :o
     
  11. BLKDVLGSX

    BLKDVLGSX OT Supporter

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    except it doesn't break down as often as a VW
     
  12. tkhov

    tkhov Perhaps the Pinnacle of Physical Perfection

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    I've only seen 1 Genesis so far on the road.
     
  13. Y2kAccord

    Y2kAccord Everything happens for reasons I just dont know

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    Hyundai needs to come out with a luxury division and make some awesoe luxury cars.. but Hyundai has come a long way
     
  14. Cicada

    Cicada OT Supporter

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    looks like a lincoln + lexus
     
  15. TracerBullet

    TracerBullet Active Member

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    You shouldn't name cars after plays about a boy who loves horses sexually.
     
  16. Cicada

    Cicada OT Supporter

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    isnt

    Hyundai:Kia::Acura:Honda or Hyundai:Kia::Lexus:Toyota

    ??
     
  17. Seeker

    Seeker Brofessional OT Supporter

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    That's the problem. Hyundai is trying to become the upmarket brand. They created Kia to pick up the downmarket slack, but it hasn't really worked as well as they'd like.
     
  18. cbenedict

    cbenedict OT Supporter

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    hyundai....luxury...does not compute.
     
  19. thesuffering

    thesuffering New Member

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    ive seen 2-3 coupes in the small town im in so far. no sedans yet though.
     
  20. TriShield

    TriShield Super Moderator® Super Moderator

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    Yes, that's what they're doing. Creating another brand is a huge investment and a stupid one in a shrinking new car market (or even a healthy new car market, ask Toyota about Scion).
     
  21. BimmerJustin

    BimmerJustin Why would you deny yourself something you want?

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    :hsugh:
     
  22. TriShield

    TriShield Super Moderator® Super Moderator

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    That's because nobody actually buys them. Sales hover around 1,000 per month, no breakdown between coupe and sedan models either from Hyundai.
     
  23. Seeker

    Seeker Brofessional OT Supporter

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    Hyundai did it backwards, when you think about it. That's why it's not working.

    You have the basic brand, then you make an upmarket one. You don't move the basic brand upmarket and make a downmarket one. :o
     
  24. Cock Diesel

    Cock Diesel New Member

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    Will not be used on U.S. models. In fact, the grille will probably change, too.
     
  25. Cock Diesel

    Cock Diesel New Member

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    Seems like the Genesis compares more closely to the Infiniti G series, except you get a V8 with the Genesis.

    Not that that seems to help. The VQ is a :bowdown: engine and presented with a choice between the Genesis sedan and G37, I'd take the G in a heartbeat. :o
     

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