Hummer - Getting Bigger by Going Smaller

Discussion in 'OT Driven' started by TriShield, Oct 27, 2004.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Hummer unveils big plans; brand aims to double sales, add models

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    JASON STEIN | Automotive News

    DETROIT -- Hummer has extra-large plans.

    General Manager Susan Docherty says Hummer's short-term plans include nearly doubling its U.S. sales by the end of 2005. Hummer also will add variants and diesel engines.

    "We want to take the brand, and the portfolio, to the next level both nationally and internationally," says Docherty, who replaced Mike DiGiovanni last month. DiGiovanni was put in charge of medium- and long-range strategy for increasing market share.

    With the addition of the H3 mid-sized SUV, Hummer wants to become "more approachable," Docherty says. She expects to sell "north of 50,000" vehicles in 2005.

    Through the first nine months of 2004, Hummer sold 20,284 vehicles, mostly H2s, in the United States. That's down 20.3 percent from the year-ago period. A year ago, CEO Rick Wagoner said he thought there was "a chance to get to at least" 100,000 units in annual Hummer sales.

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    Hummer is expected to sell the H3 for between $35,000 and $45,000. The H3, which is expected to debut in the second quarter of 2005, will be more fuel-efficient than its larger siblings. Docherty says it will average about 20 mpg.

    Fuel economy has been a sensitive issue for Hummer in the J.D. Power Initial Quality Study. DiGiovanni this year said Hummer will try to improve mileage. The H2 ranges from 10 mpg to 13 mpg, according to dealers.


    The average age of an H2 buyer is 40 with an average household income of $175,000, Hummer says. With the H3, Docherty hopes to retain the median age but attract families with incomes of $100,000. Docherty also wants to increase female buyers to 40 percent in the H3.

    The H2 averages about 25 percent female buyers. She says more variants, such as the H2 SUT pickup, are on the way. "SUVs, SUV trucks, potential pickup trucks - there's a big space Hummer can play in, and there's lots of room where we can grow," Docherty says.

    Diesel also will be considered for more vehicles. A high-performance, low-volume H1 Alpha will debut in early 2005 featuring a Duramax diesel engine. The H1 already offers a turbodiesel engine.

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  2. TriShield

    TriShield Super Moderator® Super Moderator

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    Where are all the haters? :eek3:
     
  3. frankelefritzsux

    frankelefritzsux OT is a mental disorder OT Supporter

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    hummers suck!

    :)
     
  4. wiscobiz

    wiscobiz New Member

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    H1 > H3 > H2
     
  5. kad

    kad New Member

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    hummers are so cool
     
  6. ImBrocks3

    ImBrocks3 lost in space

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    H1 is still my favorite
     
  7. JustinAngil

    JustinAngil Active Member

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    How about one that runs on coal?
     
  8. Jake!

    Jake! Guest

    Finally! I like the H3; I'd like to see an offroad review.
     
  9. Dr. Pnutz

    Dr. Pnutz Guest

     
  10. Shikado

    Shikado David-Michelle-Edgar-Tony :wtc:

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    :x: H1 TD. :o
     
  11. frinky23

    frinky23 Bangle Sackrider

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    My uncle used to be an engineer at AM General (pre GM buyout). He said that while the H2 was technically able to perform as well as the H1 off-road, it suffered many thousands of dollars in damage while the H1 wouldn't have a scratch on it.
     
  12. 95YJ

    95YJ Guest

    :ifs:
     
  13. Abraxis

    Abraxis Denny Crane.

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    I think the article title should be "GM to further bastardize the Hummer name."

    What a waste of money. I see no reason for something, even with that weight, to have such shitty gas mileage these days. Auto makers are really lazy and cheap with trucks, but people keep buying them. :dunno:
     
  14. Seeker

    Seeker Brofessional OT Supporter

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    So, the H6 based on the Cobalt is on it's way, then? :hsugh:
     
  15. zatar

    zatar New Member

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    I like the Pick up truck. :o
     
  16. OPTIMO

    OPTIMO New Member

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    Nice Suburban.
     
  17. Platinum_Thunder

    Platinum_Thunder Reliability for life and liberty

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  18. abortedkatfetus

    abortedkatfetus Trolling AE

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    so if the H2 is based on a Tahoe...will the H3 be based on the Equinox :hsugh:
     
  19. chefinator

    chefinator New Member

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    built on a tahoe frame = lose
     
  20. chefinator

    chefinator New Member

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    you beat me
     
  21. Cashishift

    Cashishift Well-Known Member

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    i saw one in omaha.. the bed was straight worthless. just like the rest of the truck.

    the diesel engine should have been offered from the start, they were fools to just offer the 6.0.

    they also need to work out a way to make diesel engines more affordable.

    6900 bucks? :ugh:
     
  22. SliQ ViQ

    SliQ ViQ Active Member

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    H1 Alpha.. shit... does it have a retractable bed in the cabby so you can fuck?

    :mamoru:
     
  23. TriShield

    TriShield Super Moderator® Super Moderator

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    The H2 uses the 3/4 - 1 ton Silverado structure, the H3 uses the Colorado's bones. They're both extremely rigid.
     
  24. TriShield

    TriShield Super Moderator® Super Moderator

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    It costs half as much and isn't a military vehicle, neither is the Jeep Grand Cherokee or Range Rover, but they still aquit themselves well off-road. Just not as well as the "originals".
     
  25. TriShield

    TriShield Super Moderator® Super Moderator

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    A restyled, Duramax powered H2 is on the way too. :naughty:
     

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