WEB How do you sell advertising?

Discussion in 'OT Technology' started by Robb, Aug 26, 2007.

  1. Robb

    Robb Guest

    I have a small forum that is specifically for the city I live in. There is a population w/in a 30 mile radius of 200k people. It is the only discussion forum there. I think it would be pretty much common sense that some businesses would want a banner on my page. How do I go about contacting them and selling them advertisements? nice e-mail/phone call?

    -Do I actually make the banner myself for them? Is it hard to have the banner clickable to go to thier site.

    Thanks OT
     
  2. autox

    autox OT Supporter

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    Do you have traffic on the forum?
     
  3. Robb

    Robb Guest

    yes
     
  4. MrBrotato

    MrBrotato New Member

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    Put links or images where you want ads to be. Like "Your advertisement here" with a link to pricing and ways to contact you. Then if you still want to talk to businesses locally tell them about a unique advertising opportunity and just send them to your website, let them pick a spot and pay on your site.

    Are you good with graphics? Don't offer to make their ads if you aren't. Most businesses should have something they can use. Just have a note that you offer to make an ad if they don't have the ability or something.
     
  5. Robb

    Robb Guest

    Actually Ive never worked w/ graphics ever. How would I go about making a simple code for "your ad here" that linked to thier site?
     
  6. TheProwler

    TheProwler Active Member

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    Do you have Photoshop or any graphics editing program? You could always just make an image with some text on it (you could even use Paint) and then when they click on the image, it'll route them to any site you please.

    http://www.webcom.com/html/tutor/imagemaps.shtml
     
  7. Robb

    Robb Guest

    does software like bannermaker incorporate a link into the banner, so that all I would have to do is place it into my website?
     
  8. Robb

    Robb Guest

    Well, once again i taught myself how to do it, i made a simply .gif banner saying "your ad here" and inserted that into my overallheader.tpl

    now if I were to design a banner, how would i edit my code to link to the advertisers website? This is my current code:


    <td><a href="{U_INDEX}"><img src="templates/subSilver/images/adbanner.gif" border="0" alt="{L_INDEX}" vspace="1" /></a></td>



    what would i add/change to point to thier site? Thanks
     
  9. autox

    autox OT Supporter

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    Just changed the stuff between the quotes {U_INDEX} to the link of that site
     
  10. MrBrotato

    MrBrotato New Member

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    As autox said, the href="" part needs to contain the site, but it has to be the entire site including http://.

    href="www.google.com" would not work
    href="http://www.google.com" is how it needs to be done.

    And you can also change the alt="" part to say something like "Jimmy's widgets" this text shows up when the image fails to load. It also shows up in Internet Explorer when you hover your mouse over the image.
     
  11. Eclipsed830

    Eclipsed830 Active Member

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    E-mail them. Thats how I do it, I also run a site thats local to the Cleveland area.
     
  12. Robb

    Robb Guest

    sounds good, now about pricing, im thinking of doing a main banner and possible 2 smaller side ad spots, Im thinking 15/month or ever 3 months for 40, 6/mo for 70 type of deal for the main banner

    and then the side spots for 5-10/month. That sound reasonable?

    We get about ~500 views a day
     

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