I've heard this enough times, I've decided to give it some thought. I'm fine with myself, but I'm unemployed, just finished a [good/real] marketing degree (hence why I'm interested), and looking to amuse myself. I like to constantly improve, and push myself, so why not? My friends/family/professors always show me various examples as to why they think I'm great in my field, but I almost never bothered to really develop such concepts for myself. To be honest, I often feel as though the only time I really kill it at getting (as opposed to passively letting) others to buy up what I have to offer is when I've given presentations, where I assume I'll be able to go over the top and say whatever the hell I want. Example: Person in public: "That's fascinating that you do that, I've read about that and learned some myself." (followed by continuation of a boring conversation) School presentation: "You ever wonder why this doesn't work? Well LET ME SHOW YOU!" (followed by a response of and ) I could ramble all day...so what's it mean to market yourself?