Honda Ridgeline Flops - Price Keeps Consumers Away

Discussion in 'OT Driven' started by TriShield, Aug 1, 2005.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Early sales of Honda's Ridgeline truck disappoint; high prices pegged as main problem

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    AUTOMOTIVE NEWS
    Posted Date: 8/1/05

    The Honda Ridgeline has a price problem.

    The innovative V-6 pickup costs about $10,000 more than other compact trucks in the United States. And that is hurting sales, says Koichi Kondo, president of American Honda Motor Co.

    He says Honda could put incentives on it if sales continue to disappoint, but it won't do so immediately. Honda typically uses cut-rate financing, subsidized leases and dealer cash to boost sales.

    "We will take measures if needed," Kondo said at a press event in Tokyo two weeks ago.

    Honda broke ground with the Ridgeline by creating it from the Odyssey minivan platform. Engineers welded a frame to the Odyssey's unibody.

    Honda marketers have said it will appeal to upscale customers who own other Honda vehicles, motorcycles and power equipment.

    It's difficult to get an exact read on the Ridgeline's popularity because it only went on sale in March. Honda sold 3,585 Ridgelines in June. Kondo said the goal is to sell 50,000 a year.

    According to Power Information Network data, the Ridgeline's average transaction price in July was $31,602
    , nearly $10,000 more than the average price of other compact trucks. The Power Information Network is an affiliate of J.D. Power and Associates.

    Honda executives in America acknowledge the higher price but say the Ridgeline provides more features, such as standard all-wheel drive, a comfortable ride and a lockable trunk built into the cargo bed.

    Jim Roland, general sales manager of Heritage Honda in Baltimore, says: "It's a lovely vehicle. I think it's a tad overpriced. It's more or less priced up with the bigger trucks, but it's a small vehicle."

    Although incentives could spur sales, Roland doesn't want to see Honda employ the tactic. He favors a more drastic approach: "I feel that they ought to drop the price - period."

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  2. CalSpeedRacer

    CalSpeedRacer i lurk

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    ugliness < price
     
  3. TriShield

    TriShield Super Moderator® Super Moderator

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    It's number 1 problem is price, the next biggest problem it has is fuel consumption. It's V6 is weaker than the fullsize competition it's priced against and uses just as much fuel as their powerful V8s. If they lower the price, it will probably find an audience.
     
  4. TurboV6

    TurboV6 New Member

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    Something tells me the price isn't the problem :hsugh: It definately looks bigger than a compact truck too.
     
  5. dbman96

    dbman96 Active Member

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    I never thought it was meant to be a compact truck...

    it's a "midsize" truck. just like all the other midsize trucks that have failed miserably.
     
  6. MAD PUNK inDC

    MAD PUNK inDC Sic Semper Tyrannis

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    If people wanted to buy an Avalanche or even an EXT, they would just get the real thing, insted of an import imitation with 100hp less. Seriously the only thing that might make that truck sell alot better, is to offer it with a hybrid option.
     
  7. BLoG

    BLoG Scented Meat

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    exterior keeps non-blind people away
     
  8. TriShield

    TriShield Super Moderator® Super Moderator

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    Dodge Dakota anyone?
     
  9. BLoG

    BLoG Scented Meat

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    v6 keeps straight men away
     
  10. lionsgraphics

    lionsgraphics OT Supporter

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    :bigthumb:
     
  11. Buzz Killington

    Buzz Killington nunc fortunatus sum

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    I like everything but the price, the engine, and the looks.
     
  12. Buzz Killington

    Buzz Killington nunc fortunatus sum

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    My latest truck purchase was driven largely by the fact that I could not get the iForce in a 4Runner with a 3rd row bench :o
     
  13. dbman96

    dbman96 Active Member

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    Available V8 has consumers fooled into ignoring the midsizedness of it. And it's still more in competition with the compacts.
     
  14. TriShield

    TriShield Super Moderator® Super Moderator

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    It's still a success. Chrysler has a package that works with consumers, Honda missed the mark with theirs.
     
  15. BLoG

    BLoG Scented Meat

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    fooling consumers > getting laughed at by consumers :o
     
  16. :rofl:
     
  17. TriShield

    TriShield Super Moderator® Super Moderator

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    sales > no sales
     
  18. jinushaun

    jinushaun New Member

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    :eek4:

    The Ridgeline flop? Never! :o Above all else, it's a Honda :mamoru:
     
  19. dbman96

    dbman96 Active Member

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    I agree 100%
     
  20. TriShield

    TriShield Super Moderator® Super Moderator

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    It should have been a hit for that reason alone. :o
     
  21. Most trucks are midsized now minus the Ranger and a few others. Where are all the Honda sackriders that made fun of the American companies for discounting there trucks? :rofl:
     
  22. Buzz Killington

    Buzz Killington nunc fortunatus sum

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    I test drove one but I figured that if I did something like pull stumps the VTEC would kick in and I'd end up tearing up a huge part of my yard.
     
  23. cbremer

    cbremer OT Supporter

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    i've seen exactly one ridgeline on the road since they went on sale :hs:
     
  24. dbman96

    dbman96 Active Member

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    7000 rpm ftw.
     
  25. BLoG

    BLoG Scented Meat

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