http://www.mmaweekly.com/absolutenm/templates/dailynews.asp?articleid=9926&zoneid=13 - GSP SIGNS MULTI-YEAR DEAL WITH UNDER ARMOUR Thursday, November 05, 2009 - by Damon Martin - MMAWeekly.com In yet another major move to build relationships spanning across more mainstream sponsors, UFC welterweight champion Georges St. Pierre has inked a multi-year deal with sports clothing giant Under Armour, as announced in a press release on Thursday. The deal, which will make St. Pierre one of the faces of the brand's underwear line, will show up in sporting goods stores around the holidays. According to the release, "Beginning in spring 2010, St. Pierre will become the face of Under Armour’s longtime top-selling BoxerJock and BoxerBrief Underwear and will serve as one of the primary faces for Under Armour’s Recharge suit, a suit designed to re-energize your body, promote muscle repair and reduce swelling following a workout." This is the second marquee deal St. Pierre has signed in the last year, the first of which saw him star in a series of ads for Gatorade's "G" campaign, which featured the Canadian in commercials and a two-page spread in "Rolling Stone" magazine. “It is quite an honor for me to represent Under Armour. I have always appreciated the quality of their products, and to be partners with them is a dream come true,” said St. Pierre. Under Armour is widely known in virtually every market for its top quality products, and has deals in place with athletes in other major sports such as football and baseball. “Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our brand’s mission to make all athletes better,” said Steve Battista, Under Armour Senior Vice President, Brand. “When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family.” The relationship with Under Armour and Gatorade were both spawned through the work of St. Pierre's manager, Shari Spencer, and CAA, who represents many top athletes in the sports world today. "Georges St. Pierre's continued success in MMA, his character and integrity, and his wide-reaching fan base make him a terrific brand ambassador for Under Armour, which, much like GSP, has become one of the foremost brands in sports in a short period of time," said Howard Nuchow, Co-Head, CAA Sports, which represents St. Pierre in conjunction with Spencer. "Pairing GSP with Under Armour is a testament to the explosive growth of MMA, and the popularity and cultural relevance of its top fighter, among consumers worldwide." Spencer also spoke to MMAWeekly.com via e-mail on Thursday about the new blockbuster deal. “I have always felt that Georges St. Pierre is that rare breed of athlete who has the ability to transcend his sport through his athletic performance, his character and his clean appearance," she said. "Already considered one of the sport’s best ambassadors, Georges is now being valued as a marketable brand ambassador as well. Representing mainstream brands such as Gatorade and Under Armour offers us the potential to introduce both Georges and the sport of MMA to a broader audience and continue the momentum of growth begun by the UFC for the sport.” The St. Pierre campaign will debut during the holidays with a line of products endorsed by the athlete set to make their mark in Spring 2010. Gatorade+ under armor+ other fight sponsorships+ fight money= nagger getting PAID !! I wonder how much his sponsorships for gatorade and UA payed him, respectively.