GM to Pontiac Dealers: Play Nice on Solstice

Discussion in 'OT Driven' started by TriShield, Jun 21, 2005.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Report: Demand hot for new Pontiac, but GM worries dealers could ask for
    high prices and hurt image.


    [​IMG]

    June 17, 2005: 11:29 AM EDT

    NEW YORK (CNN/Money) - General Motors Corp. has sent a letter to Pontiac dealers, asking them not to hike the price of the Pontiac Solstice, according to a news report.

    In the memo, which was sent to Pontiac's 2,700 U.S. dealers, GM discouraged them from charging more than the manufacturer's suggested retail price, or MSRP, for the Solstice, a two-seat roadster the automaker plans on delivering to showrooms this summer, The Detroit News reported Thursday.

    Some dealerships have been asking for "well above" the $19,995 base sticker price for the Solstice, which has been building buzz since ads for it began running in January and it was featured in the TV show "The Apprentice" in the spring, the newspaper said.

    GM already has 9,000 pre-orders for the sports car, the report added, and dealers have been playing off the hype to push up prices.

    Dealers often charge above sticker for vehicles that are in particularly high demand. Automakers generally discourage the practice.

    The Solstice's low base price is one of its main attractive features.
    It's one of the new models GM is counting on to win back customers from Japanese brands and help lift sales and executives fear inflated dealer pricing will alienate buyers.

    "As you sell Solstices this year, please consider more than just the near term," GM officials reportedly said in the memo. "We are at a critical point in Pontiac's resurgence and encourage a long-term perspective of the total Pontiac opportunity."

    The troubled automaker is reeling from the $1.1 billion it lost in the first quarter and plans to cut 25,000 jobs, about 17 percent of its U.S. workforce, by 2008.

    "All across the country, we have a unique opportunity to impress potential Solstice buyers, many of whom may have never considered Pontiac prior to this vehicle, let alone visited a Pontiac showroom," the report quoted the memo as saying.

    The Solstice is scheduled to arrive in showrooms late this summer.
     
  2. TriShield

    TriShield Super Moderator® Super Moderator

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    Will greedy dealers ruin this launch like they did with the GTO? We'll see I guess.
     
  3. Icedog

    Icedog New Member

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    I wonder how well it will sell :dunno:
     
  4. OH FO SHO

    OH FO SHO New Member

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    GM so needs this car to work
     
  5. Inti

    Inti OT Supporter

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    HONDA S2000 > Solstice
     
  6. mucky

    mucky .

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    I pity those people who bought the GTO for more than msrp when it first came out. :rofl: :Ownedd:
     
  7. Derek

    Derek OT Supporter

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    :werd: :rofl:
     
  8. blkhonda1991

    blkhonda1991 "Zoinks!!"

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    will sell like crazy at a price like that...that is if dealers dont mark up insanely
     
  9. TriShield

    TriShield Super Moderator® Super Moderator

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    "That'll be $45k with our marketing adjustment!" :Ownedd:
     
  10. cakennedy

    cakennedy Guest

    :rofl: GM finally gets a second competitive product (after the C6), and its dealers are going to screw it up.
     
  11. Mel

    Mel RIP James :(

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    I would love to have that for a summer or two. Looks like fun.
     
  12. Solstice GT (Or whatever theyll call it) > S2000
     
  13. TriShield

    TriShield Super Moderator® Super Moderator

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    In better news, Saturn dealers have fixed, non-negotiable pricing. No "adjustments" on the Sky's price when it debuts. :o
     
  14. Inti

    Inti OT Supporter

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    meh

    lies chico
     
  15. Inti

    Inti OT Supporter

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    Last edited: Jun 21, 2005
  16. CitznFish

    CitznFish Don't live life by a single sentence OT Supporter

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    IMO that's what hurt the GTO when it first came out in 04. 10K over MSRP? :rofl:
     
  17. Inti

    Inti OT Supporter

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    hey shithead i meant the pictures
     
  18. xlite

    xlite New Member

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    omghi2u!
     
  19. Inti

    Inti OT Supporter

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    fawk you

    i'm still not impressed... they only got 240HP with FI

    the S2000 is 240 NA
     
  20. finesse2470

    finesse2470 If at first you do not succeed blame your parents

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    I hope the dealers don't ruin it for the GM in what appears to be a very nice roadster
     
  21. HoVa

    HoVa New Member

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    for 19K, thats not too shabby...
     
  22. Oh god, HP PER LITER HP PER LITER. :run:
     
  23. finesse2470

    finesse2470 If at first you do not succeed blame your parents

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    Is there anything gm can do to stop the dealers from marking up the prices? Maybe not give a particular dealer any of the cars?
     
  24. Method

    Method It cools teh nuts!

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    I have no doubt in my mind that the dealers are going to ignore the letter and markup the prices. I mean this is one of thier few chances to make some money. All the other pontiacs are selling like shit...with exception of the GTO
     
  25. HoVa

    HoVa New Member

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    the only thing that keeps dealers in check is the customers...

    thats why they bait to fill out those customer satisfaction cards w/ "free oil changes"....
     

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