GM offering returns on their vehicles up to 2 months after purchase

Discussion in 'OT Driven' started by iPost, Sep 11, 2009.

  1. iPost

    iPost OT Supporter

    Joined:
    Jan 23, 2006
    Messages:
    169,056
    Likes Received:
    207
    Someone should go buy a z06 and beat on it for 2 months:bowdown:

    http://www.wxyz.com/news/local/stor...-to-Win-Them-Back/yAmBYQewak6c92JNm9z2Hw.cspx
    [​IMG]

    MILWAUKEE (AP) - Looking to regain consumers' trust, General Motors Co. said Thursday new car buyers will be able to return their vehicles within two months of purchase for a full refund, part of a long-awaited new marketing campaign for the biggest American automaker.

    The effort will begin next week, seeking to make connections again with American consumers who may be leery of the company since it filed for Chapter 11 bankruptcy protection earlier this year. Chairman Edward Whitacre Jr. will appear in the initial burst of ads, telling consumers in a folksy, Texan accent he too had doubts about GM when he joined on this summer. But he likes the cars he found, and consumers should too.

    The company's bid to win back customers is a last-ditch effort to survive. GM received $50 billion in government aid to keep operating earlier this year and it has to pay that back to continue operating. To do that, it must sell cars.

    And to make those sales, GM has to change how consumers view it in the marketplace. That starts with showing GM's cars are better than competitors, said GM Vice Chairman Bob Lutz, who delayed retirement to head GM's marketing efforts. He said there is a "monumental chasm" between the public's perception of GM's vehicles and the autos in its current lineup, and the "May the Best Car Win" effort aims to change that.

    The company stands behind its cars now and can offer full money-back guarantees, he told reporters on a conference call Thursday. As recently as three years ago, GM would have been faced with a huge risk if it made such an offer, but the company's slate of models is strong and can take on any competitors, especially foreign-made cars, he said.

    "We really are in a position today where we can look anybody in the eye and say 'we are as good as or better than everybody else,"' Lutz said.

    To prove that, GM is putting its four remaining brands - Chevrolet, Buick, Cadillac and GMC - directly against foreign competitors, focusing on quality, performance, fuel economy and design. The Chevrolet Equinox will be featured in advertisements directly compared to the Honda CRV, and Cadillacs will target German luxury vehicles, Lutz said.

    Whitacre's appearance in the ads will be short-lived as GM shifts focus to its brands, away from the corporation, Lutz said. Individual campaigns for the brands will share common elements but the GM logo and the words GM will not appear, he said. Instead, the brands will be the true focus, since consumers' perception of GM is affected by the company's bankruptcy filing this year.

    "We are emancipating the brands and trotting them out in the open," Lutz said.

    GM will allow customers who purchase a new vehicle starting next Monday through Nov. 30 to return it, no questions asked, for a full refund within 31 to 60 days from the date of purchase. The vehicles must not have more than 4,000 miles on them and the drivers must be current on their payments. Cars will also be under GM's 100,000-mile five-year powertrain warranty.


    The offer applies to brands such as Chevrolet, GMAC, Buick and Cadillac. The Pontiac brand, which GM is phasing out, is not eligible. Leased vehicles are also ineligible.
     
  2. Pancho Villa

    Pancho Villa OT Supporter

    Joined:
    Nov 17, 2003
    Messages:
    8,772
    Likes Received:
    0
    Location:
    Chandler, Hotrizona
    brb buying a zr1
     
  3. addiKt

    addiKt i can has nanner NAO plz?

    Joined:
    Jul 2, 2006
    Messages:
    41,600
    Likes Received:
    0
    Location:
    410
    brb, not buying shit since american cars are junk.
     
  4. iPost

    iPost OT Supporter

    Joined:
    Jan 23, 2006
    Messages:
    169,056
    Likes Received:
    207
    My dads Yukon Xl he bought new has 170k on it with no issues besides teh speedo doesn't always work. It runs perfect and he's keeping it till it dies, going to be a while.
     
  5. DSHR

    DSHR Well-Known Member

    Joined:
    Jun 4, 2000
    Messages:
    73,584
    Likes Received:
    25
    Location:
    ATL|LA
    Terrorist :gtfo:
     
  6. Full refund issued by Obama :bowdown:
     
  7. B-Line

    B-Line *****d[-_-]b***** OT Supporter

    Joined:
    Mar 8, 2009
    Messages:
    17,128
    Likes Received:
    24
    Location:
    Los Angeles
    Do they really expect this program to work?

    I see a giant FAIL sign written all over it..

    Sell car new. Customer drives for two months, returns..

    Now can't sell the car as new anymore... Lost all the depreciation value..
     
  8. Wobistdu

    Wobistdu Guest

    corvettes never apply to any deal by gm
     
  9. pew pew pew

    pew pew pew OT Supporter

    Joined:
    Mar 11, 2003
    Messages:
    12,686
    Likes Received:
    0
    Location:
    Bay Area
    brb driving 100,001 miles in 2 months
     
  10. pew pew pew

    pew pew pew OT Supporter

    Joined:
    Mar 11, 2003
    Messages:
    12,686
    Likes Received:
    0
    Location:
    Bay Area
    :werd: theyre remedying a problem that is with CONSUMERS not the manufacturer... i mean tons of people buy cars, have buyers remorse and trade them in on something else in a few weeks only to lose thousands but its the stupid buyer who loses money, not the company. WTF does this solve for GM?!
     
  11. iPost

    iPost OT Supporter

    Joined:
    Jan 23, 2006
    Messages:
    169,056
    Likes Received:
    207
    Wirelessly posted via wap.offtopic.com (OT is greater than star OT>*: Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7C144 Safari/528.16)

    4000 the limit
     
  12. MZ2215

    MZ2215 Yep

    Joined:
    Jul 21, 2001
    Messages:
    13,234
    Likes Received:
    3
    Location:
    Michigan
    if there are no stipulations other than the mileage limit then this is a damn bold move by GM. they are basically saying we've made a damn good product and if you don't like it you can give it back......this could fail horribly
     
  13. jkgriffz28

    jkgriffz28 Guest

    werd. this is my grandfathers gm. fuck the japs.
     
  14. 3030

    3030 3030 OT Supporter

    Joined:
    May 5, 2006
    Messages:
    54,918
    Likes Received:
    0
    in for massive failboat.
     
  15. Supernoma

    Supernoma servus publicae OT Supporter

    Joined:
    Aug 30, 2002
    Messages:
    11,823
    Likes Received:
    4
    Location:
    Dayton, OH
    There was a recall regarding defective instrument clusters with full-size trucks and SUVs. Did your dad look into this?
     
  16. ZCP M3

    ZCP M3 Active Member

    Joined:
    Feb 4, 2007
    Messages:
    11,999
    Likes Received:
    0
    Location:
    St. Louis, MO
    I'd love to see the fine-print on this one. I'm sure the Vette's and CTS-V are excluded.
     
  17. iPost

    iPost OT Supporter

    Joined:
    Jan 23, 2006
    Messages:
    169,056
    Likes Received:
    207
    Wirelessly posted via wap.offtopic.com (OT is greater than star OT>*: Mozilla/5.0 (iPhone; U; CPU iPhone OS 3_1 like Mac OS X; en-us) AppleWebKit/528.18 (KHTML, like Gecko) Version/4.0 Mobile/7C144 Safari/528.16)

    No but I'll tell him asap!
     
  18. Maestro Nobones

    Maestro Nobones Great Job! - GLAD DADS CREW

    Joined:
    Jun 6, 2004
    Messages:
    34,659
    Likes Received:
    0
    Location:
    in austin at the studio or the dojo
    Wirelessly posted via wap.offtopic.com (Touch Pro: XV6850 Opera/9.50 (Windows NT 5.1; U; en))

    this seems like a retarded strategy for a company trying to get outta the shithouse :hsugh:
     
  19. ZAQ786

    ZAQ786 BMW: The reason Lexus is still 'In the pursuit of

    Joined:
    Sep 25, 2000
    Messages:
    33,124
    Likes Received:
    0
    Location:
    HOUSTON, TX
    So I can buy a 2010 car that some dude put 3000 miles, after 2 months for near $5000 off? Im IN AFTER 2 MONTHS! :x:
     
  20. unrealdigital

    unrealdigital OT Supporter

    Joined:
    Mar 7, 2005
    Messages:
    52,541
    Likes Received:
    81
    Location:
    So Cal
    fail on top of more fail
     
  21. MrBonus

    MrBonus Et Tu, Brute?

    Joined:
    Sep 29, 2001
    Messages:
    188,518
    Likes Received:
    116
    So can I buy a Cobalt SS, track the shit out of it for two months, and then return it?
     
  22. Wakefield

    Wakefield Active Member

    Joined:
    Oct 15, 2001
    Messages:
    28,867
    Likes Received:
    0
    Location:
    KY
    Im in for the used cars that will come from this
     
  23. ZCP M3

    ZCP M3 Active Member

    Joined:
    Feb 4, 2007
    Messages:
    11,999
    Likes Received:
    0
    Location:
    St. Louis, MO
    Why would you buy a Cobalt SS to track when you could possibly have something LSx powered?
     
  24. MrBonus

    MrBonus Et Tu, Brute?

    Joined:
    Sep 29, 2001
    Messages:
    188,518
    Likes Received:
    116
    I'm assuming the Corvette won't qualify.
     
  25. Thank God thats not the only thing GM has thats LSX powered then huh
     

Share This Page