Fujitsu to cease plasma display production

Discussion in 'OT Technology' started by cacique78, Feb 27, 2008.

  1. cacique78

    cacique78 Member

    Joined:
    Sep 9, 2005
    Messages:
    804
    Likes Received:
    0
    Location:
    Orlando, Florida
    12.27.2007 — Fujitsu General, makers of the Plasmavision and Aviamo lines of flat-panel TVs and monitors, will “discontinue participation in the visual display business at the end of March 2008.” Falling prices and diminished profitability in the flat-panel category were reasons cited by the company, which issued a brief press release on December 27, 2007.
    The statement was released following a board meeting in which the company’s board of directors decided to cease activity in the visual display market.
    The Japan-based company says it has primarily marketed plasma products in North American and European markets.
    “The focus of our marketing was high-end value added products, and our marketing direction was to concentrate on the custom A/V market specializing in advanced A/V systems and high-end custom installations in North America and the United Kingdom,” wrote the company in a press release.
    “During the past several years, the pricing and profitability of this segment has compressed beyond the point which our company could realize a satisfactory return on investment. We expect that this market situation will continue in the future.”
    Fujitsu has a strong presence in heating and ventilation categories and says it will increase its focuses in those areas.
    This comes on the same day that Sony confirmed it would be ceasing production of rear projection TVs because of poor profits from the sets




    This sucks. Good quality sets have to be sacrificed because of the eroding margins. :wtc:

    In another article they were quoted as saying that the biggest beneficiary from their departure would be the Pioneer Elite line
     
  2. solarian

    solarian ya heard

    Joined:
    Jan 12, 2006
    Messages:
    4,897
    Likes Received:
    0
    Location:
    Bay Area, CA
    welcome to two months ago
     
  3. cacique78

    cacique78 Member

    Joined:
    Sep 9, 2005
    Messages:
    804
    Likes Received:
    0
    Location:
    Orlando, Florida
    Didn't hear about it two months ago so...
     
  4. cacique78

    cacique78 Member

    Joined:
    Sep 9, 2005
    Messages:
    804
    Likes Received:
    0
    Location:
    Orlando, Florida
    And BTW this might upset a couple of folks

    TOKYO (MarketWatch) -- Pioneer Corp.'s (6773.TO) shares jumped 12% Tuesday as investors and analysts were cheered by news the company may soon outsource production of panels for plasma TVs.
    Like many of its peers in the crowded flat-screen TV sector, the Japanese electronics maker's profit margins have been hit hard by plummeting shelf prices.
    Last year Pioneer announced it would drop out of that race and focus on a new, expensive line of TVs with specially produced high-end plasma panels. The company received strong reviews for its new "Kuro" line and said recently sales have been positive.
    But its bottom line failed to improve, and the Nikkei reported earlier today it would close its panel factories and outsource manufacturing to Matsushita Electric Industrial Co. (6752.TO). Denying it has made a formal decision yet, Pioneer said it is set to release plans for its TV business Friday at a press conference.
    Analysts said the move would help Pioneer's bottom line, as it moves toward its first fiscal net profit in four years. The company's core home electronics division is deeply in the red so far this year, though it did manage a small profit over the latest October-December quarter.
    "This move will enable them to decrease operating losses," said Credit Suisse analyst Koya Tabata.
    The news set off a buying frenzy in Tokyo - Pioneer shares finished up 12% at Y1,165 after rising as high as Y1,233, on the company's highest volume in over a year. The Nikkei 225 Stock Average finished flat.
    Pioneer's other main business, car electronics, is growing and profits are rising strongly.
    The company last year completed a mutual stock swap with Sharp Corp. (6753.TO), and is expected to soon sell liquid crystal display TVs using panels acquired from Sharp.
     

Share This Page