Ford Discontinues SVT (Special Vehicle Team)

Discussion in 'OT Driven' started by TriShield, Mar 3, 2006.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Ford doesn't see a way forward for SVT

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    March 2, 2006

    Quietly, Ford Motor Co. has been dismantling SVT -- the Special Vehicle Team -- and sources inside the company suggest that as of April 1, SVT, as we've known it since 1992, will cease to exist.

    SVT has had no dedicated products since 2004. A high-performance version of the Sport Trac, called the Adrenalin, was shown at the New York Auto Show in March 2005. At a preview for journalists, SVT director Hau Thai-Tang said that the Adrenalin "is going to turn the performance-vehicle market upside down" when it goes on sale as a 2007 model. Then, last month, the Adrenalin was canceled as part of Ford's "Way Forward" restructuring campaign. The Ford GT supercar, which was developed largely by SVT engineers but was not called an SVT model, will end production later this year.

    A new Shelby Cobra GT 500 Mustang is due later this year as a 2007 model. But it will be offered to all 3,900 Ford dealers, instead of SVT's network of roughly 600 dealers.

    SVT was founded in 1991 by Robert Rewey, Ford's vice president for marketing and sales, and Neil Ressler, Ford's chief technical officer. The idea was that SVT would consist of a small group of engineers, designers and marketing professionals who would work inside Ford to build and sell high-performance versions of existing products. SVT also set up a separate dealer network, signing up Ford dealers that had an interest in selling performance products.

    In 1992, the first two SVT products were launched: The 1993 F-150 Lightning pickup, and the 1993 Mustang Cobra. In 1997, the SVT Contour was introduced, and in 1999, the second-generation Lightning went on sale. In late 2001, the '02 SVT Focus went on sale. By 2004, when production of the Lightning, Mustang Cobra and SVT Focus ended, the company had sold about 145,000 SVT products.

    It's likely that Ford will continue to produce special-edition models of several vehicles, but they will not be sold through SVT channels.

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  2. Original

    Original OT Supporter

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    No way :eek4:

    I lub my CSVT :o
     
  3. TriShield

    TriShield Super Moderator® Super Moderator

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    Meanwhile Chrysler's SRT line continues to flourish.

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  4. BLoG

    BLoG Scented Meat

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    bad idea
     
  5. Foo

    Foo Could I have been anyone other than me? OT Supporter

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    IBBlog and other ford nuthuggers.





    edit: GRRR :mad: IABlog. :wtc:
     
  6. dan

    dan New Member

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    gay
     
  7. Noah

    Noah The things we know best are the things we haven't OT Supporter

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    SRT Program > SVT Program
     
  8. clog

    clog NO SOUP FOR YOU!!!!11

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    they're coming out with the Thpecial Vehicle Team :greddy:
     
  9. BLoG

    BLoG Scented Meat

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    The gt500's wheels say SVT :o
     
  10. TriShield

    TriShield Super Moderator® Super Moderator

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    What a fucking waste of a decade's worth of work building up the SVT brand name.
     
  11. Tof-Corey

    Tof-Corey OT Supporter

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    SVT production speed=shitty.
     
  12. Original

    Original OT Supporter

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    I could never see myself buying a regular Ford. I can't believe I even BOUGHT a Ford. I love the SVT though.
     
  13. pumpkyn

    pumpkyn Active Member

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    Bad idea!
     
  14. TriShield

    TriShield Super Moderator® Super Moderator

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    Although Chrysler is doing in months with SRT what took Ford years with SVT. :rofl:
     
  15. Mr 20Valve

    Mr 20Valve OT Supporter

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  16. BLoG

    BLoG Scented Meat

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    And all their vehicles blow goat dick
     
  17. matrix243

    matrix243 My body, is ready.

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    old news
     
  18. Original

    Original OT Supporter

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    Lucky, I want FPV :hs:
     
  19. BLoG

    BLoG Scented Meat

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  20. Y2kAccord

    Y2kAccord Everything happens for reasons I just dont know

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  21. TriShield

    TriShield Super Moderator® Super Moderator

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    www.fpv.com.au

    Aussies know how to make the 5.4 sing, FPV > SVT
     
  22. BLoG

    BLoG Scented Meat

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    gt500 & gt 5.4 > aussie bullshit
     
  23. Boomdart

    Boomdart New Member

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    This could be a good move; especially for production numbers of special vehicles...and prices as well.

    Didn't SVO go out too?

    It is a shame that adrenaline won't be made anymore.
     
  24. CopenKagan

    CopenKagan OT Supporter

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  25. slowbird

    slowbird I am the son, and the heir, of a shyness that is c OT Supporter

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    :wtc: that sucks. Though, there's nothing to say they can't bring it back later. And they won't stop making performance cars. :o
     

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