Ford at work on special Mustangs; other variants to join '06 SVT model

Discussion in 'OT Driven' started by TriShield, Sep 28, 2004.

  1. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,822
    Likes Received:
    1,751
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    [​IMG]

    AMY WILSON | Automotive News
    Posted Date: 9/28/04

    LOS ANGELES -- Just weeks from the debut of the redesigned 2005 Mustang, Ford is at work on special-edition Mustangs for the 2006 model year.

    The high-performance SVT Mustang is slated to reappear for the 2006 model year, Ford Division President Steve Lyons said at a press event here. But other niche versions are coming, too. "We've got to look at Machs and Bullitts and Bosses," Lyons said, referring to storied special editions of the past. "We just have to decide which one we want to pull out of our hat first."

    Those special editions follow the coupe, which should be on sale by late October, and the convertible, which should be on sale in March.

    Incentives will be limited at first. Lyons said to expect subsidized finance rates and possibly "loyalty" cash to previous Mustang buyers. Initial sales are expected to skew in favor of the 4.6-liter V8 GT model. But ultimately, Lyons said, the sales breakdown will return to its pattern of about one-third V8s and two-thirds V6s.

    Ford is still trying to sell its stock of 2004 Mustangs. It had 25,200 units, or a 96-day supply, as of Sept. 1. Though he thought the 2004 model would be more scarce by now, Lyons said, he is not worried about clearing out the old models. He said he wants some 2004 models around when the redesigned Mustang goes on sale.

    Mustang advertising should appear around Nov. 1, Lyons said. Ford will reveal more about the marketing launch later, but it is expected to encompass a variety of media.

    For instance, expect to see the 2005 Mustang on fall TV programming. It will be a 16th birthday gift for a character on Fox's "The O.C." when that program opens its season in November.

    Also, the lead spy on ABC's "Alias," played by Jennifer Garner, will drive the 2005 Mustang during a fall episode.

    [​IMG]
     
  2. Maud'dib

    Maud'dib It's always summer on the inside...

    Joined:
    May 21, 2002
    Messages:
    6,597
    Likes Received:
    0
    Location:
    UC Los Angeles Hometown: San Diego,
    I think Ford's done good on this one.
     
  3. PAK88mm

    PAK88mm Kharkov CounterOffensive '43 "Mansteins Counterstr OT Supporter

    Joined:
    Jul 9, 2004
    Messages:
    53,310
    Likes Received:
    300
    Location:
    New York City
    Theyre are some people getting theirs in Nov. Oct while everyone else is waiting till march.
     
  4. n2_space

    n2_space Space > *.*

    Joined:
    Jan 14, 2002
    Messages:
    4,529
    Likes Received:
    0
    Location:
    Indy
    Um, a new episode of Alias isn't even going to air until Jan :hsugh:

    In any case, :cool: and IBBlog
     
  5. Cue-Ball

    Cue-Ball I hate you, Milkman Dan

    Joined:
    Jan 14, 2002
    Messages:
    3,006
    Likes Received:
    0
    Location:
    Kirkland, WA
    I want a new Mustang, but i'm too cheap for payments. :hs:
     
  6. ZoominRex

    ZoominRex New Member

    Joined:
    Jan 29, 2004
    Messages:
    16,980
    Likes Received:
    0
    Location:
    Bay Area, CA

Share This Page