First Drive: 2004 Nissan Titan

Discussion in 'OT Driven' started by N8, Sep 10, 2003.

  1. N8

    N8 This fucking guy.

    Joined:
    Dec 27, 2001
    Messages:
    45,500
    Likes Received:
    0
    Location:
    Canada
    http://www.canadiandriver.com/articles/pw/04titan.htm

    [​IMG]

    First Drive: 2004 Nissan Titan
    Story and photos by Paul Williams

    San Francisco, California - With the new Nissan Titan pickup truck, the Japanese company enters a domain ruled by domestic manufacturers for the past 50 years. Apart from Toyota, which has made only a small impact with its Tundra, no other import brand has tried to compete in the lucrative full-size pickup market, which represents Canada’s the third largest vehicle segment.

    The challenge for Nissan is great. Pickup truck owners are notoriously loyal to their brand, and getting them to switch manufacturers, let alone getting them to switch from domestic to import, will require serious marketing magic.

    How will they do it? Initially, Nissan sees an opportunity to sell to a group that marketing director Ian Forsyth calls “modern truck guys.”

    “These buyers are more open-minded,” he explains. They’re using their truck primarily for personal use; sports activities on the weekends and commuting during the week. They don’t mind standing apart, trying out new things.”

    Mr. Forsythe reasons that if these buyers respond to the appeal of the new Titan, this will begin a process of acceptance among the more traditional truckers, whose primary use for the vehicle is work or business.

    [​IMG]

    And the Titan does have appeal. With a 5.6-litre dual-overhead camshaft aluminum-block V8 making 305 horsepower and 379 foot-pounds of torque (using regular-grade fuel), a full-length box ladder frame, a choice of two spacious cab styles, chunky 17” or 18” wheels and a 9500 pound towing capacity, the aptly-named Titan is as brawny as they come.

    When not flexing its muscles, the Titan’s standard five-speed automatic transmission and double-wishbone front suspension (leaf-springs at the rear) permits highway cruising at low engine speeds for a relaxed, quiet drive.

    Pricing will be announced in November, but it is expected to cost between $30,000 and $50,000.

    [​IMG]

    The Titan arrives in XE, SE and LE trim. Standard equipment for all trim levels includes the V8 engine and five-speed automatic transmission, four-wheel antilock disc brakes, air conditioning, cruise control, six-passenger bench seating front and rear, and a 106-litre gas tank.

    The SE model adds alloy rims, a chrome grille and mirror package, a bed with a spray-on liner, bucket seats, gated floor shifter and power windows, locks and mirrors. The LE version includes special six-spoke wheels, fog lights, heated leather seats, power seats with memory and side and curtain airbags.

    Two cabs and two bed sizes are available. The king-cab with a 6’ 6” box features conventional front doors and smaller rear-doors that open wide toward the back of the truck. Although the king-cab style is common in compact and full-size pickups, the Titan’s rear doors swing fully open (traveling almost 180 degrees) so that they can almost rest against the box. This eliminates the problem in parking lots of occupants getting trapped between the front and rear doors when both are open.

    The crew cab features two, forward opening doors, similar to a car, and a shorter, 5’6” box. Nissan expects that sales will be evenly split between the two cab styles. Currently, no eight-foot box is available with either cab, although according to Mr. Forsyth, a longer-box version is contemplated.

    [​IMG]

    Additional offroad (4x4) and comfort packages can be selected, depending upon the choice of cab and trim level. Features variously include a DVD entertainment system with sunroof, navigation system, auto dimming mirrors, 10-speaker, 6-disc CD player, power adjustable pedals, tow hooks and a lower axle ratio.

    The Titan also boasts a purpose-designed “utili-track” bed channel system that includes four moveable aluminum alloy tie-down cleats, each with a 500 lb capacity. These attach to nine aluminum C-channel rails applied to the upper bed wall, header panel and floor. Various bed accessories, including sliding overhead racks and a sliding bed-extender are available, and attach using the utili-track system. An external weatherproof and lockable bed storage compartment is built into the box, behind the rear wheel.

    [​IMG]

    Visually, there’s one key difference between the Titan and other pickups. The comparatively short hood and fenders of the “cab-forward” style make it easily identifiable. This design has several benefits, among them a roomier cab with best-in-class rear legroom, best 4x4 approach angle (32 degrees), and improved balance and handling, says Mr. Forysth. The sharp angle of the cab’s A-pillars, tall roof, angular fenders and industrial-strength grille are additional visual cues.

    On the road, the formidable torque of this engine, 90% of which is available from 2,500 rpm, is immediately apparent. This Titan rockets up steep mountain grades without the slightest effort, and pulls from a stop with a powerful exhaust note. Highway cruising is comfortable and poised; accommodations are pleasant and appear tough. Although the Titans we saw at a press preview were pre-production vehicles, my expectation is that Titans will be solidly built, although some items, like the plastic and fragile-feeling interior door handles, seem to bow more to style than function.

    Similarly, the knobs for HVAC, while commendably big, have tiny icons on them that are hard to decipher, and are not adequately marked to determine their current position. Gauges, however, are big and legible.

    Rear-seat legroom is abundant, although the seat squabs are short. Head restraints for outboard rear-seat passengers are present.

    [​IMG]

    Externally, the Titan is big, tall, wide and imposing, especially from the front. There’s no doubt that it’s a “real” truck.

    Nissan’s approach to selling this vehicle to North Americans is described as a “walk before we run” strategy. The company’s task, according to Mr. Forsyth, is to overcome the perception that Japanese trucks are too small or under-powered. Sales expectations for Canada are modest: a 1%-2% segment share in the first two years, or approximately 2-3000 trucks, rising to 3%-4% in the following two years. In 2002, Toyota sold 2,173 Tundras.

    Designed and engineered in the United States, and built in Canton, Mississippi, the Titan begins production on October 20. Look for it in showrooms before the end of this year.

    [​IMG]

    ----------------------------------------------------------------------------

    Nice truck. :cool:
     
  2. nucl3ar

    nucl3ar Guest

    ib HisXLNC says it is the best thing since sliced watermelon
     
  3. BLoG

    BLoG Scented Meat

    Joined:
    Oct 12, 2001
    Messages:
    293,961
    Likes Received:
    2,988
    Location:
    Austin, Texas
    Built by people like squeezer :cool:
     
  4. aznboi320

    aznboi320 OT Supporter

    Joined:
    Aug 3, 2002
    Messages:
    31,166
    Likes Received:
    13
    Location:
    On a kayak
  5. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

    Joined:
    Oct 26, 2000
    Messages:
    137,235
    Likes Received:
    2
    Location:
    Island of Electronicus
    So ruff, so tuff.
     
  6. nucl3ar

    nucl3ar Guest

    How did I know? :rolleyes:
     
  7. Wakefield

    Wakefield Active Member

    Joined:
    Oct 15, 2001
    Messages:
    28,867
    Likes Received:
    0
    Location:
    KY
    The 2004 F-150 will spank that truck down
     
  8. Wakefield

    Wakefield Active Member

    Joined:
    Oct 15, 2001
    Messages:
    28,867
    Likes Received:
    0
    Location:
    KY
    plus it is too low
     
  9. Black Light

    Black Light Guest

    :ugh2: @ "Pricing will be announced in November, but it is expected to cost between $30,000 and $50,000"

    :wtf:
     
  10. N8

    N8 This fucking guy.

    Joined:
    Dec 27, 2001
    Messages:
    45,500
    Likes Received:
    0
    Location:
    Canada
    All prices in Canadian dollars. :fawk:
     
  11. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

    Joined:
    Oct 26, 2000
    Messages:
    137,235
    Likes Received:
    2
    Location:
    Island of Electronicus

    Unfortunately the Titan has already won the war on paper by being bigger, having more power, and being cheaper.
     
  12. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

    Joined:
    Oct 26, 2000
    Messages:
    137,235
    Likes Received:
    2
    Location:
    Island of Electronicus

    The Off-road package fixes that problem and if thats not enough, there will be a Nismo suspension available next Summer.
     
  13. nucl3ar

    nucl3ar Guest

    I would say something here to prove you wrong, but alas, you have me on ignore.
     
  14. Yoritomo

    Yoritomo dad's jar chimer

    Joined:
    Sep 26, 2001
    Messages:
    20,472
    Likes Received:
    0
    Location:
    DFW
    huh?
     
  15. DMClark

    DMClark Active Member

    Joined:
    Dec 22, 2001
    Messages:
    37,589
    Likes Received:
    0
    Lets remember one thing: What's on paper doesn't mean shit.
     
  16. iNteGraz92

    iNteGraz92 trolling apple sackriders is just too damn easy

    Joined:
    Jun 21, 2000
    Messages:
    8,054
    Likes Received:
    1
    Location:
    El Monte, CA
    HisXLNC has a big ass ignore list
     
  17. Yoritomo

    Yoritomo dad's jar chimer

    Joined:
    Sep 26, 2001
    Messages:
    20,472
    Likes Received:
    0
    Location:
    DFW
    quoting > ignore. :hs:
     
  18. LowkeyG

    LowkeyG OT Supporter

    Joined:
    Mar 4, 2002
    Messages:
    29,188
    Likes Received:
    0
    Location:
    Toronto
    the new F-150 will not allowed to be outclassed

    Dodge has an early refresh to the ram planned, new interior, a 6.1 hemi, and more power to the 5.7 and cummins

    welcome to the jungle japan. The domestic companies are not going to lose truck market share like they have in cars without one hell of a bitter fight
     
  19. DMClark

    DMClark Active Member

    Joined:
    Dec 22, 2001
    Messages:
    37,589
    Likes Received:
    0
    And I think they are going to be crawling back in the car market too with their new upped quality in models coming out.
     
  20. Zaffir

    Zaffir OT Supporter

    Joined:
    Mar 9, 2003
    Messages:
    38,275
    Likes Received:
    0
    Location:
    Seattle
    <insert joke about canadian money being worth .0000000001% of American money>
     
  21. frinky23

    frinky23 Bangle Sackrider

    Joined:
    Sep 10, 2002
    Messages:
    11,246
    Likes Received:
    0
    Location:
    Prestigious Cook County
    Competition is good. Maybe GM and Ford will stop allowing bean counters to make all the decisions and finally let the engineers and car people control things.
     
  22. HisXLNC

    HisXLNC ๑۩۞۩๑ Hot ๑۩۞۩๑

    Joined:
    Oct 26, 2000
    Messages:
    137,235
    Likes Received:
    2
    Location:
    Island of Electronicus

    Suuure.

    So says all the people sack riding the F-150.
     
  23. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,732
    Likes Received:
    1,596
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
     
  24. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,732
    Likes Received:
    1,596
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    :werd:

    The model cycle will be up for GM's fullsize truck platform soon as well, you can bet they're taking notes for redesign time.

    :naughty:
     
  25. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,732
    Likes Received:
    1,596
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    I like Canadian Driver's large pictures.
     

Share This Page