Bought it at BB last night for $600, couldn't really pass it up. Glad I didn't opt for the useless 1080p, it all looks the same sitting 9ft away on the couch. When I finish my basement and build my HT setup and get 50in+ then 1080p will be worth it. In the mean time, PS3 + Panny plasma ftw! Haven't had a chance to run any HD content through it yet, but I'm pretty impressed with how standard def looks, obviously it will improve drastically with HD, but it looks better than I was expecting. Working on getting the Planet Earth series to watch. Anything else I should look up?