WEB Facebook Ads + CPA Ads

Discussion in 'OT Technology' started by andrey, May 8, 2009.

  1. andrey

    andrey New Member

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    Anyone have any tips in general for running CPA ads on the FB network?

    I've been playing around with random ads, and getting pretty good click-throughs (~ 0.8 % which is relatively high for FB), but absolutely no conversions.

    Do you guys have any tips? Is it better to list pricing details in ads and highly target them and pay a high CPC, or make the ads highly appealing (and somewhat deceiving) and not target them at all, thereby lowering the CPC?

    Any help is greatly appreciated.
     
  2. JesterFX

    JesterFX New Member

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    best tip I have: pay less for advertising than you make for leads ;).


    No, but really, you just need to try to hone in on specific demographics and know, or learn, what you can target for those demos. Start out super targeted then duplicate to scale.

    Regardless how much you pay CPC you won't get conversions unless you get targeted ads to your specific demo.
     
  3. THE mister juice

    THE mister juice jfk→sea

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    if ctr is >.10% consistently, i'll use cpm.
     

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