Dodge - Out with the FWD Intrepid sedan, In with the RWD Magnum wagon.

Discussion in 'OT Driven' started by TriShield, Oct 16, 2003.

  1. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,759
    Likes Received:
    1,622
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    [​IMG]

    [​IMG]

    By RICK KRANZ | Automotive News
    (08:30 Oct. 15, 2003)

    Dodge has dropped its family sedan, the Intrepid, and will replace it next spring with a V-8 powered, rear wheel drive, high performance wagon targeted at men.

    The strategy is risky, say some dealers, who want Dodge also to offer a sedan sibling of the 2005 Magnum for more conservative buyers.

    Dodge executives say they have made no decision about a sedan, although they have discussed the possibility with dealers. The Magnum, which Dodge calls a sports tourer, will offer outstanding performance plus ample cargo space, the executives say.

    Dealer Ken Zangara of Zangara Dodge in Albuquerque, N.M., says he would rather have both a wagon and a sedan. "I have driven the Magnum, and it's fantastic," he says. "It could be one of those segment busters like PT Cruiser - at least that is what we are praying for."

    The Magnum wagon reflects DaimlerChrysler's apparent intentions to put less emphasis on sedans, says Jeff Schuster, director of product analysis at J.D. Power and Associates. Instead, he expects that the automaker likely will offer a wide range of wagonlike vehicles throughout its product lines, including the next-generation Chrysler Sebring and Dodge Neon.

    "There is an undertow at Chrysler, and at some degree at Mercedes, to live and die by this tourer body style that they essentially launched with the Pacifica," Schuster says.

    The 2005 Dodge Magnum and a sister car, the 2005 Chrysler 300 sedan, are the first high-volume cars developed since Chrysler Corp. was acquired by Daimler-Benz AG in 1998. Twenty percent of the Magnum's components, by value, come from Mercedes-Benz products.

    Dodge does not refer to the Magnum as a station wagon to avoid a comparison with the poor-handling, underpowered station wagons of the past. Company officials want the high-powered Magnum to build on Dodge's image for power and performance. Dodge is offering an optional V-8 engine that the company has dubbed the Hemi.

    "The Magnum is very masculine," said John Sloan, senior manager of Dodge car marketing plans, at an Oct. 7 press event in New York. While about 80 percent of Magnums sold will have either a 2.7-liter and 3.5-liter V-6 engine, the key option is the 340-hp, 5.7-liter Hemi V-8, producing 365 pounds-feet of torque.

    [​IMG]

    Dodge promises acceleration of 0 to 60 mph in 6.5 seconds and a top speed above 150 mph. The ride and handling are expected to emulate a sport sedan, a far cry from the Intrepid's rental-car image.

    The Magnum's message is "Nothing else has this performance, nothing else has this driving experience, nothing else has this convertibility of space and nothing else looks like this," Sloan said. Among the Magnum's upscale options will be stability control, a navigation system, all-wheel drive and high-intensity discharge headlamps.

    Dodge dealers were aware that the four-door Intrepid would be dropped and the rear-wheel-drive Magnum wagon would be added in 2004. But in recent meetings with dealers, Dodge executives also had discussed the possibility of offering a sedan based off the rwd LX platform that the Magnum shares with the Chrysler 300C.

    Last month, Chrysler group executives talked with dealers about adding a Dodge rwd sedan. But the executives made no commitment to build it, says dealer Zangara, who attended that dealer meeting.

    Willie Yuhas, sales manager at Yonkers Avenue Auto Park in Yonkers, N.Y., says: "I'm still leery of the whole concept because, let's face it, it is still a station wagon."

    Says Jim Arrigo, president of Dodge's national dealer council: "I don't think it is a huge burden that we don't have a sedan at this point. But we would like to see one, and, hopefully, they will bring it back into the mix."

    Schuster says the decision to offer one Magnum model, a wagon, reflects the European market, where wagons are popular. But Schuster doubts that U.S. buyers will have the same interest in wagons.

    "I don't know if that is where middle America is moving," he says. "There is certainly a portion of the population that is attracted to these type of vehicles (which offer a flexible interior), but I don't think it is your volume vehicle. I think that is where the difference lies right now."

    While the Chrysler group has not discussed the Magnum's sales potential, Schuster estimates sales volume at around 70,000 units annually. Dodge sold 111,356 Intrepids in 2002, including a large number to rental fleets.

    Dodge's Sloan points to research supporting the decision to offer one model, a wagon. While some clinic subjects preferred a sedan because it has a trunk, giving it a more secure storage area, others praised the Magnum's styling.

    "There were a number of people, and a significant number of them, who said, 'I always liked this look, and they stopped making it; this is cool,' " Sloan says. "So all the research didn't say, or even hint at, big mistake, need a sedan."

    [​IMG]

    [​IMG]
     
  2. Tool

    Tool Erect Member OT Supporter

    Joined:
    Oct 13, 2002
    Messages:
    24,284
    Likes Received:
    0
    Location:
    Arizona Bay
  3. nucl3ar

    nucl3ar Guest

    :werd:
     
  4. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,759
    Likes Received:
    1,622
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    It desperately needs the projectors the concept had, otherwise it looks very very cool.
     
  5. SycoPhant

    SycoPhant Get out my way

    Joined:
    Oct 8, 2001
    Messages:
    17,759
    Likes Received:
    0
    Location:
    Erie, PA
    I hate that I have to do this.

    :repost:

    :hs:
     
  6. BlazinBlazer Guy

    BlazinBlazer Guy Witness to The De-Evolution of Mankind.

    Joined:
    Jul 24, 2002
    Messages:
    18,783
    Likes Received:
    0
    Location:
    Lansing, MI USA
    those headlights look strangely like GMC envoy ones.... :hmm:
     
  7. lt1_kid

    lt1_kid OT Supporter

    Joined:
    Apr 5, 2002
    Messages:
    16,460
    Likes Received:
    32
    Location:
    Lake Angelus, Michigan
    Put a rdio and lightbar in that Bish!!
    That > Vic
     
  8. Dr_Trac

    Dr_Trac doh!@

    Joined:
    Jul 7, 2002
    Messages:
    96,903
    Likes Received:
    0
    Location:
    Dallas
    mother fucking amen! :werd:

    those headlights are TOO fucking big......the ones on that grayish concept had were fucking :bowdown:
     
  9. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,759
    Likes Received:
    1,622
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    This isn't what I posted earlier this week.
     
  10. troutie

    troutie New Member

    Joined:
    Sep 10, 2002
    Messages:
    72,642
    Likes Received:
    0
    Location:
    New Haven, CT
     
  11. Bernout

    Bernout OT Supporter

    Joined:
    Jan 8, 2002
    Messages:
    20,687
    Likes Received:
    0
    Location:
    San Francisco, CA
  12. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,759
    Likes Received:
    1,622
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    I wonder how much this car will improve when the SRT-8 version comes along, especially considering what the SRT treatment did to the Neon. :eek3:
     
  13. MOPARJIM

    MOPARJIM Guest

    I am with Bernout " hmmm" I own an Intrepid and love it. I am not sure if I like this shoe box on wheels or not. What about the Charger? is it coming or not? WTF!!!!
     
  14. MOPARJIM

    MOPARJIM Guest


    From what I hear from my friend who is a manager at D.C. the SRT is going away. It will stay on the current models but not be added on to the new ones. The whole SRT thing was added to sell to ricers
     
  15. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,759
    Likes Received:
    1,622
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Your friend sounds kind of ignorant. :ugh:

    SXT sure, but not SRT.
     
  16. MOPARJIM

    MOPARJIM Guest


    Oh he sounds ingnorant? hmm lets see he was a vice president for the plymoth program and now vice pres in the dodge division. IGNORANT? I dont think so, If anyone nows waht is coming down the pipe it is him. So I would have to say that you are the IGNORANT one you little rice loving bitch
     
  17. TriShield

    TriShield Super Moderator® Super Moderator

    Joined:
    Jul 6, 2001
    Messages:
    132,759
    Likes Received:
    1,622
    Location:
    PRESIDENTIAL TOWER, GREAT AGAIN, NY
    Yes, the SRT-10 and the SRT-4, two mechanically heavily modified performance cars over the regular models were built only to appeal to ricers, contrary to everything written about them and said about them from DCX.

    If the SRT-10 is supposed to be a ricemobile, I guess your buddy feels they have a ton of money to buy one!

    That is rich.

    Your friend likely meant SXT, and you misquoted him.
     
  18. Abraxis

    Abraxis Denny Crane.

    Joined:
    Sep 24, 2003
    Messages:
    13,205
    Likes Received:
    0
    Location:
    MS
    I'm amazed they kept the chopped look in the rear, but VERY disappointed that they watered down the front end treatment. I was really hoping to get one. Family guys need cool cars too. It used to look mean, now it looks like a Muppet.
     
  19. Bernout

    Bernout OT Supporter

    Joined:
    Jan 8, 2002
    Messages:
    20,687
    Likes Received:
    0
    Location:
    San Francisco, CA
    MOPARJIM STFU you closet ricer! You know you want the Ford Festiva to come back so you put on a giant fart can and aluminum wing! :fawk: ;)

    But yeah, Trishield's right actually, the "SRT" is here to stay, it is the performance variant of all Dodge products.

    Viper SRT-10
    Ram SRT-10
    Neon SRT-4

    The above are the highest-performing vehicles in their class that Dodge has ever built.

    The "SRT-8" should be no different. (SRT-8 Concept below.)


    [​IMG]
     

Share This Page