$2.50 per linear foot That means something like a 96" x 42 panaroma" is only $20... HUGE. Of course I don't have any 40 megapixel images laying around. It's also $1.50 for 24" paper and $2.00 for 36 inch paper. The printer is an HP Designjet 500, so yeah... it's only a 4 color ink printer with a max res of 1200 x 600, but when it's a huge poster that you'll be viewing from far away, it doesn't really matter (so long as it gets the colors right). I saw a girl printing a 60 x 36 poster on it today and it looked really good. The text looked like shit and was jaggy because she was not using vector based typefaces.