Look mom, no fleet sales! “We out-retailed both Ford and GM by nearly 40,000 units,”according to Don Esmond, head of automotive operations at TMS USA. “Toyota Motor Sales U.S.A. sold more vehicles to retail customers than any other automaker.” “Esmond said he expects Toyota Motor Sales U.S.A. to finish the year with a sales increase of about 10 percent – the same as he projected for the entire industry. Through March, the company’s sales were up 7 percent.” A huge part of both Ford and GM's sales increase this month was fleet sales instead of actual retail customers. Ford's fleet sales increased 53%. GM's fleet sales increased 64% (including discontinued brands). Hyundai/Kia has been doing the same thing as well to pad their numbers each month. Also, GM and Ford (along with Chrysler) spent the most on incentives to move their vehicles. GM spent an average of $3,519 per vehicle (including discontinued brands), Ford spent $3,304 (including Volvo) and Chrysler spent $3,509. So much for all those recalls then.