By Edward Niedermeyer March 3, 2009 Chrysler Sales Down 44 Percent, As Kool Aid Flows Like Water Yes, Chrysler LLC total sales were down 44 percent compared to February of 2008, but you wouldn’t know ight away from reading Chrysler’s press release. The corporate spinmeisters have gone down the “retail sales” rabbit hole, mentioning only retail numbers in the entire release. The implication, of course, is that Chrysler doesn’t want fleet sales. More likely though, the fleets are beginning to abandon its ChryCo staples on fears (and experiences) of residual value hell. Ignoring the babble, the overall sales picture is atrocious. Only Aspen and T&C emerged from February with less than 60 percent sales drops among Chrysler-brand vehicles. Wrangler was up 28 percent, but the Jeep brand was still down 32 percent. At Dodge, Charger and Ram were down “only” 31 and 36 percent, while the Journey sold 4,615 units in February. Blood everywhere else. And this despite news (via CNN) that Chrysler has been putting a record $5,566 average incentive on the hoods of its vehicles. Yikes. But hey, they’re down to a 100-day supply! Ford Sales Tank 48 Percent There’s nothing for anyone to like in Ford’s just-released February sales numbers, which show sales of all brands down nearly 50 percent. SUVs led declines by category, dropping a staggering 71 percent compared to February ’08. Drops were relatively even by brand, with all of Ford’s brands declining by between 40 and 55 percent. Fusion and Mustang sales dropped by 49.2 and 61.4 percent respectively, while Edge and Taurus X dragged CUV sales down with 55.2 and 46.1 percent decreases. Both of these categories fared much better than Ford’s SUVs which were down over 70 percent. Lincoln sales dropped 41.2 percent with MKZ, Navigator and Mark LT all falling over 65 percent. Mercury’s Sable showed a 35 percent sales increase, holding that brand’s losses to under 50 percent. Volvo lost over 55 percent of its sales versus last February, with S60 (down 79.2 percent) and V70 (down 66.8 percent) leading the way. Volvo’s new XC60 sold only 235 units. Volvo’s best-selling car is the S80, which sold a grand total of 671 units last month. GM Sales Down 52.9 Percent All the bad news is available at GM’s media page. All of GM’s brands were down by at least 50 percent, except for Pontiac which squeaked out a 40 percent drop. Buick sold fewer cars this month than it sold LaCrosses in February of 08. CTS was the only Cadillac that sold over 1k units this month, and at 3,259 it sells at over double the rate of all other Caddys combined. The Malibu has finally outsold the Impala, as ‘bu sales dropped on 3.7 percent to the ‘pala’s 67.7 percent. Pontiac sold only 80 G3 Aveo clones, although solid (down 4.8 percent) Vibe sales kept the division’s average at a 39.2 percent drop. Saab sold fewer than 500 vehicles, and the canceled Astra is the only bright spot in the Saturn lineup. Astra sales have increased since it was canceled in December.