Chrysler Mulls 300 Convertible

Discussion in 'OT Driven' started by TriShield, Apr 12, 2005.

  1. TriShield

    TriShield Super Moderator® Super Moderator

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    Chrysler develops case for a 300 convertible; engineering issues would create challenge

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    MARY CONNELLY | Automotive News
    Posted Date: 4/11/05

    The Chrysler group is developing a business case to determine whether it will build a Chrysler 300 convertible.

    Marketing and engineering groups are studying the Helios concept convertible created by ASC Inc. The Helios is based on a stock 300C sedan.

    "There is nothing in the segment," says George Murphy, Chrysler group senior vice president of global brand marketing. "It is an interesting opportunity."

    But Chrysler faces a daunting challenge in building a four-door convertible - a rarity because of the engineering difficulties involved. In November, Chrysler group design chief Trevor Creed said the company would not build a 300 convertible.

    Detroit unveiling

    Chrysler engineers were involved in the creation of the Helios, which was unveiled at the 2005 Detroit auto show. But Creed said structural-rigidity issues precluded a production version of the 300 convertible.

    The company has no deadline for making a decision, Murphy says.

    Chrysler has received "a lot of requests" for a 300 convertible, Murphy says."It is more a technical challenge than it is a marketing challenge," he says.

    But Chrysler will wait to deal with the engineering issues until a marketing study is complete, says Burke Brown, chief engineer for the rear-wheel-drive product team.

    "Right now, Brown says, "marketing is in the middle of their analysis asking, 'Is this really something the world wants and needs?' "

    Creating structural rigidity in a four-door convertible is a long-standing industry challenge. If Chrysler succeeds, the 300 convertible will be the first four-door convertible since the 1967 Lincoln Continental, according to ASC.

    Rigidity is an issue because removing the roof eliminates much of the structure that gives the vehicle body its stiffness.

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    The longer distance between the front and rear wheels in a four-door vehicle makes it more likely the body will flex.

    Brown says the issue is: "How do you make a car with that long a wheelbase very stiff and not give up all the ride comfort and handling?

    "I don't think there is anything in it that is totally impossible. It is assessing what it will take."

    When it introduced the Helios, ASC said it had reinforced the car.

    Build decisions

    Additionally, Chrysler must decide how to build a convertible.

    "Do you take a whole car that is essentially a finished car and chop it up and throw away parts, or do you send out a partial vehicle?" Brown asks.

    ASC does not comment on programs with any customer, says Tim Yost, a spokesman for the Southgate, Mich., specialty design firm.

    ASC stands by claims it made in January regarding the structural rigidity of the Helios, Yost says.

    In January, the company cited patent-pending "body-engineering advances, including an innovative cross-car bulkhead, longitudinal tunnel and underbody reinforcements."

    ASC said the rigidity of the Helios would be better than existing production convertibles. ASC also said the Helios would meet federal side-impact crash standards.

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  2. Jackie Treehorn

    Jackie Treehorn Active Member

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    If West Coast Customs could make one, I'm sure Chrysler can.
     
  3. Read more...

    Read more... SPQR

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    Why don't they just make a 2-door?
     
  4. Type2

    Type2 Active Member

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    somebody post pics of the west coast customs 300
     
  5. void

    void oh yeah?

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    I love those cars, but it's like the same situation as the Lincoln LS. They're hot, but I don't think I'd ever get one in my early 20s. :hsd:
     
  6. mucky

    mucky .

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    That car is so fucking hot. :bowdown:
     
  7. TriShield

    TriShield Super Moderator® Super Moderator

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    :werd: :bowdown:
     
  8. easeupoffmynuts

    easeupoffmynuts MVP OF SUCK

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  9. ace3

    ace3 mouthify my wang.

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    bold all of the hard engineering shit. i don't care enough to read that whole post. :fawk:
     
  10. ace3

    ace3 mouthify my wang.

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    but, that would be pimp
     
  11. mucky

    mucky .

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    If they can't make it as a 4dr, just make it a 2dr. It'll just as fucking hot.
     
  12. TriShield

    TriShield Super Moderator® Super Moderator

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    Basically ASC's concept retains the rigidity by bracing the car underneath as well as using a reinforced driveshaft tunnel.

    Chrysler's dilemma is whether they would hack normal 300s or invest in the plant to produce them from scratch.
     
  13. Kevin

    Kevin New Member

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  14. TriShield

    TriShield Super Moderator® Super Moderator

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    The quicker they offer variations of the car, the longer it will retain interest in the market. If they tool this up it will be guaranteed hot. They should consider Charger coupes as well.
     
  15. 02SS

    02SS New Member

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    that would be :cool:
     
  16. Cheeks

    Cheeks New Member

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    That would be so sick.
     
  17. FreakinSyco

    FreakinSyco OT Supporter

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    Suck the life outta it while ya still can Chrysler!
     
  18. mucky

    mucky .

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    The only thing bad about a 4dr convertible is a side collision will be horrendous. :hsd:
     
  19. DIAFatty

    DIAFatty Guest

    that my friends is sexy
     
  20. hot_neon

    hot_neon OT Supporter

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    that's probably the issue... because as stated above - if west coast could do it, chrysler can.

    it's just that west coast couldnt give a shit about crash tests
     
  21. Bolicious

    Bolicious Handleobraese

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    PIMP!!!!!!!

    lc
     
  22. Cheeks

    Cheeks New Member

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    Can't wait to see them in real life.
     
  23. hot_neon

    hot_neon OT Supporter

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    but you realize the point of this post is that the car will probably never happen - right?
     

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