Very very impressive, and this coming from someone that didn't like it in pictures. Completely blows away the competition, even the F-150 (not hard to do honestly). The truck looks good in person, not revolutionary, but good. More aggressive than the F-150. It also reeks of quality and attention to detail inside and out. Even the base "Classic American Truck" interior is shockingly nice, every bit as nice as my GTO. They even damped the most basic controls like the air vents and everything has a strong, tight fit. They didnt' have any Denalis in stock otherwise I would have taken a peek. 403hp and six gears FTW.